Bright Star Road [Entertainment]

Li Wei's chicken soup was poured at the right time. When everyone was still watching the annual big move of the Kirin Group, they suddenly found that the Kirin Group had passed most of the year peacefully.This is not the style of Kirin Group. Many people are speculating whether Kirin Group has taken too many steps in the early stage, causing the company's capital chain to be tight, thus reducing the speed of expansion; some people even speculate that Kirin Group is trying to overcome the current difficulties. , It is very likely that major layoffs will be carried out within the year.We must know that many companies in the Kirin family are not listed companies. In addition to a little glimpse of the capital whereabouts of this super aircraft carrier from the financial report of Kirin Broadcasting Company, the rest of the analysts all use third-party information to make "reasonable imaginations".

And just after everyone thought that their boss was going to make a movie without controversy, the news that Kylin Broadcasting Corporation "swallowed the big" to acquire the Art Entertainment Television Company became the most exciting "adrenaline" within the group.The news that Li Wei released at the same time that the company is about to deploy branches around the world added fuel to the fire.Of course, Li Wei also received news from personnel and administration, saying that the company's internal morale has greatly improved, and the number of people complaining about the company's salary and benefits has also decreased a lot.

Li Wei just smiled at the news and didn't say anything more.Li Wei dare not say that his company is 100% fair and just, but what Li Wei can guarantee is that his company's salary and benefits are definitely in the forefront of the industry. If there are still people who are dissatisfied with this, Li Wei can only ask him to go out and meet The world has come.

After finishing the acquisition of the Art Entertainment Television Company, Li Wei put all his energy into the matter of "Mom" hitting the Yanjing International Film Festival Award.The public relations and advertising companies hired by Li Wei are indeed very conscientious. Nearly half of the advertisements in the bus stops, subway stations, and main roads around the Yanjing International Film Festival are advertisements for "Mom"; There are also promotional videos of "Mom" in the media; in the end, even the traditionally staid "Film Review" has several film reviews of "Mom".Although some of these film reviews belong to the China Review, it is enough to show the strength of the public relations team that "Film Review" can publish the film review of "Mom" at this sensitive time.

Today, Li Wei's public relations team approached Li Wei and said with a smile: "Mr. Li, there will be a banquet for Yanjing film critics and filmmakers at the Shangri-La Hotel tomorrow night. This is an invitation letter, please be sure to go. Please Don't worry, all those who are related to the film works that directly compete with you will not be able to enter this buffet. The main purpose of this buffet is to lobby those film critics who have voting rights, and your presence will be a good thing to them And I believe that no one knows the movie "Mom" better than you, so it would be great for you to explain to these critics yourself?"

"I understand. Don't worry, I will definitely be there on time." Of course, Li Wei understood how difficult it is to prepare for such a gathering of insiders.

Film critics are not fools, and the various gatherings held at such times must be for lobbying purposes.Although some small film critics will sell their integrity for money or other interests, most film critics, especially the top film critics, are very proud.In order to avoid suspicion, they generally do not attend such gatherings.

Even some film critics are so harsh that they have to buy movie tickets to watch movies by themselves, and they will never participate in the so-called "film critics' special session".This kind of special screening for film critics is usually given to film critics before the film is officially released.At the same time, there will also be some gifts and gifts on the spot, which are invisible retouching fees for film critics.

Li Wei looked at the list of guests provided by the public relations company, and confirmed that several of them were well-known domestic film critics. It seems that the public relations company really put a lot of effort into it.

The next day, Li Wei, who had a new image designed by a public relations company, took a welcome car to the Shangri-La Hotel where the party was held.The entire banquet hall has been booked by a public relations company, and anyone who does not have an invitation letter will be blocked.At the same time, in order to avoid being photographed secretly by the paparazzi, screens were erected in the banquet hall to block prying eyes from the windows or gates, and even the hotel staff, the public relations company would verify the names and photos before releasing them.

Such strict precautions are also to avoid being secretly photographed by some people with ulterior motives that should not be made public.After all, it is a sensitive period now. As the director and producer of participating films, if Li Wei has a happy conversation with film critics, rumors about the film festival will start to spread.In order to avoid suspicion, the film festival would definitely rather award the award to others than to Li Wei, lest the melon field will be ruined.

Li Wei's entry into the venue did not attract everyone's attention, but the eyes of film critics sneaked a few glances at Li Wei from time to time.These grown-up film critics certainly knew what the purpose of this gathering was, and they were also very satisfied with the arrangement of the PR company, but what they wanted to know was what kind of things Li Wei would come up with to convince themselves.If it is money or benefits, then these self-important film critics will definitely walk away.Regarding the money part, the public relations company has already arranged; what the film critics want to know now is, which aspect of the film will Li Wei talk to them about?And these film critics also inquired about a very interesting news, the public relations company is synchronizing with the public relations film festival organizing committee, hoping to list "Mom" as the opening film.

Of course Li Wei knew the purpose of today's gathering, so he had a good chat with every film critic while holding a glass of wine. Even if it was some troublesome problems, Li Wei could resolve them with his superb EQ.The buffet went on for a total of two hours, and everyone finally left the Shangri-La Hotel with a small paper bag in their hearts.

The person in charge of public relations reported next to Li Wei: "We invited a total of 45 film critics tonight, all of whom were present, and all received our souvenirs. Our souvenirs are film critic discs and movie brochures. And a present, a Montblanc fountain pen for the man and a Burberry scarf for the woman.”

After listening to the report, Li Wei nodded to show that he understood.The film critic disc and movie brochure are basic gifts, and the film critic disc is a pioneering work of Shui Lanxing.Any member officially registered in the Film Critics Association will get a special player, exclusive code and self-set password. The film critic disc can only be played with this player, and the code and password must be input at the same time.During playback, the codes of film critics will randomly appear on the movie screen.If someone dares to use the film critic's disc to reproduce a pirated disc, the source can be found out very quickly.The Critic's Disc usually includes the director's cut version of the movie, as well as the content of the director's and screenwriter's conversation (mainly explaining the reason and philosophy of the movie).As for the other gifts, they were selected by the public relations company, which can not only reflect the taste and sincerity of the film company, but also not put too much psychological pressure on the film critics.Usable luxury products such as pens and scarves are excellent publicity, and Li Wei has to admire the hard work of the PR company.

After the buffet, when Li Wei went back to the hotel to rest, a message came from the public relations company, saying that the secretary-general of the film festival organizing committee wanted to meet Li Wei privately.Li Wei thought for a while, and then proposed to meet at the hotel.Four Seasons Hotel is a long-term partner of Kirin Group, and Kirin Real Estate is also a major shareholder of Four Seasons International Hotel Management Company, and Li Wei is also an SVIP customer of Driver Hotel.Therefore, Li Wei's privacy is best protected in the hotel, and Li Wei himself stayed in the presidential suite, which has a very luxurious reception room, so meeting some private guests here is the best choice.And soon Li Wei also got a response from the public relations company, saying that the secretary-general will come to visit tomorrow afternoon.

The next day, Li Wei specially ordered the room service to carefully arrange the reception room in the suite.For the needs of SVIP customers like Li Wei, the hotel management naturally tried its best to arrange, not only exquisite drinks and snacks, but also the decoration of the reception room changed from a domineering president style to a refined gentleman style.

When it was time for the meeting, the Secretary-General was very satisfied with this home-based arrangement, and everyone was much more sincere when they greeted each other.

"Mr. Li, I have a request for you this time." Seeing that the time is almost up, the Secretary-General said, "According to the internal opinions of the organizing committee, we will complete the restructuring within the next three years. We will transform from a commercial entity It is a non-profit organization. Therefore, we have to spin off the magazine "Film Review", and we will have a non-profit journal in the future, but "Film Review", a commercial film publication, is obviously not suitable for us. But we also know that film magazines are losing money in China, so we have not been able to find a suitable next home. Mr. Li, we heard that your □□ group has been in the expansion stage. I don’t know if there is any "Movie Review" Interested?"

When Li Wei heard the news, he was very pleasantly surprised.Of course, professional film magazines are losing money, but why are professional magazines such as "Box Office", "DVD Collection" and "Film History Classics" still sold as flagship magazines by various publishing houses?Quite simply, these magazines are not targeting the mass market, but the niche market of the film industry.In particular, "Box Office", "Movie Review" and "DVD Collection" are the three flagship magazines in the film industry, and one of them can have a greater voice in the film industry.

□□Group has gained a firm foothold in the two major markets of comics and political economy, and the rest is the cultural and entertainment market.Li Wei originally wanted to copy that kind of paparazzi culture, but later found out that it didn't fit the positioning of the sex.And Li Wei also knows that paparazzi culture belongs to Pandora's box, once it is opened, it cannot be closed.Although the News Corporation on the earth plane created the world's number one tabloid like "The Sun" by virtue of paparazzi culture, it also destroyed a century-old newspaper like "News of the World" at the same time.So Li Wei still decided to take the route of entertainment magazines that focus on majors and supplemented by celebrities.

Obviously, "Film Review" just can fill the void of professional film magazines.At the same time, the most important thing at the moment is that Li Wei can win the favorability of the film festival organizing committee by taking over "Film Review".

Therefore, after thinking for a while, Li Wei said, "In principle, I can express on behalf of □ that we are willing to acquire the "Film Review" magazine. However, we would like to know what other requirements do you have?"

Hearing that Li Wei was willing to take over the offer, the Secretary-General showed a rather relaxed smile on his face.However, it seemed that he had thought of something, and the secretary-general showed embarrassment again, and he said, "Mr. Li, I know this request is too much, but it is a request from the editorial board of the "Film Review" magazine. If you don't agree, it may lead to The takeover aborted. They wanted them to run the journal uninterrupted."