Bright Star Road [Entertainment]

Like most film festivals, Pearl Film Festival lasts for two weeks.Among them, the first week is a fixed "Film Critics Week". The audience who can come to watch movies at this time are generally film critics from major newspapers or senior reporters from film and drama lines.The reason why there is a film critics week is usually to run-in the film festival.After all, in the words of Film Critics Week, the number of audiences is limited, which can be regarded as the "beta version" of the film festival.

However, for film directors and distribution companies participating in the exhibition, Film Critics Week is a very critical week.First of all, the film critics themselves have the right to speak, and one of their comments can be more influential than hundreds of audience comments; second, after watching the film critics, in addition to publishing film reviews in various newspapers and periodicals, they also have a task It is to vote for the show catalog, which is the guide for the audience to watch movies; finally, before the film festival awards the awards, the Film Critics Association will also launch the Film Critics Awards.

Although the Film Critics Award does not necessarily represent the ownership of the final major awards, it is also a very meaningful wind vane award.Therefore, for film distribution companies that are determined to win awards, the focus of lobbying work has come.

Film awards are all voted out, but they can be divided into three categories according to the size of the voters: the one with the smallest number of voters is the so-called jury award, that is, the major film festivals, with about a dozen (or even fewer) judges Get together and vote; the one with the largest number of voters is the so-called labor union award, the directors association award, the actors union award, etc., are all decided by the votes of the members of the major guilds; the largest is the so-called popular vote award , like Teen Choice Awards, People's Choice Awards or whatever.

Due to the small number of voting samples for the film festival awards, the preferences of the audience and the judges are often not in the same world, and generally the taste of the chairman of the jury determines which style of film will win the award that year.Although there are many voting samples for the People's Choice Award, it is basically dominated by blockbuster movies. The audience only pursues big scenes, big productions, and big casts, regardless of other arts and techniques.

Relatively speaking, the trade union awards take into account both business and art, because everyone votes in their own professional field, so everyone has standards for whether the film is good or bad.Usually technical awards will favor commercial films, while acting awards will favor art films.However, the disadvantages of trade union awards are also obvious, that is, "circle awards" are prone to appear.If you belong to this circle, then your works are easy to win awards; if you are not from this circle, then it is not easy for you to win awards.

The Oscars were awarded the Golden Globes because their tastes were too Hollywood. Later, the Golden Globes were criticized for being too Hollywood, so the Golden Satellite Awards were born.To put it bluntly, the small circle that was excluded was unwilling to lose the right to speak, so they simply jumped out and formed another award.

Therefore, the Film Critics Award before the main award of the film festival is, to put it bluntly, a super big consolation prize, comforting those excellent films that were given up because of the taste of the judges.Generally speaking, in order to highlight their own abilities, film critics will definitely choose films that are opposite to the taste of the main award, so it can be regarded as a balance for the entire film festival.But Li Wei didn't come here for the Film Critics Award, he came to build a good relationship with the film critics.

Film critics are a group of people who love and hate film producers and distributors. What they love is that they can send your bad movies at the bottom of the box to the status of art film benchmarks; A single stroke of a pen devalues ​​the commercial blockbuster you have worked so hard to make worthless.Therefore, the relationship between the producer, the distributor, and the film critics is very delicate. They are inseparable from each other and unhappy with each other, but they will still communicate with each other when necessary.

Film critics know very well that they cannot resist the weapons of public opinion in the hands of the producers and distributors. If they are really in a hurry, there is no problem for them to "clear" their influence at a fixed point.At the same time, the producers and distributors are also very clear that as long as the film industry still exists, the profession of film critics will not disappear.Since everyone will be scolded, it may be better to find someone familiar.

Therefore, during Film Critics Week, most large film distribution companies will hold social parties such as receptions and invite film critics to participate.This is the "public bribery" that complies with the law. After all, after a reception where there is food, fun and rewards, the pen of film critics will soften a bit.So it's a happy situation.

Kylin Films is no exception. Kylin Films Group is a large film industry group that includes film production, distribution, special effects, animation, and home entertainment.Therefore, for Kylin Films, holding so many receptions every year is not a burden at all. They are normal expenses that have been included in the public relations expenses when formulating the budget.Since it was Li Wei who came to supervise the film festival in person this time, Kylin Films immediately raised the level of the reception by several levels.Not only did they arrange a special dinner at the Shangri-La Hotel, but they also specially booked a slow-rolling bar as a place for everyone to socialize.

Of course Li Wei will only appear at the dinner party, if he still appears at Love Slow Shake, it will be a bit different.No matter how young Li Wei is, no one can ignore his status as the chairman and president of the world's third largest entertainment group.If Li Wei was present, not only would the film critics have no way to let go of their airs, but the marketing and public relations personnel of Kirin Films would also have no way to let go.Therefore, Li Wei left decisively after toasting a round of wine at the dinner.On the way back to the hotel, Li Wei suddenly chuckled, he didn't expect to be in such a position.

Along with the Film Critics Week, Pearl International Film and Television Works and Copyright Fair, which is the largest film and television production fair in Asia.Many independent film or new directors will come to this exhibition to try their luck and see if they can sell their works at a good price.In fact, with the availability of most electronic equipment to shoot movie-level videos, the threshold for movie production has dropped to a huge height again.

In the era of film cameras, expensive shooting equipment and production costs forced the film industry to have two divisions of labor, director and photography.In the theory of film creation, a film is regarded as the director's work.Although the screenwriter has an absolute position in script creation, how to express it is the director's business.It's like a play, although the playwright has a high status, but in the end everyone still thinks that the play director is the soul of the play.However, due to the extremely high threshold for filming, the director has no way to concurrently act, so the industry of photographers was born.But after a job is done by two people, problems will inevitably arise.There is no shortage of directors and photographers who have a good understanding of each other, but most directors and photographers need to work together for a long time and may not be able to achieve the desired results.

However, after Sony launched the handheld video recorder, the threshold of movies dropped from above the white clouds to mid-air; and after Canon, Nikon and other cameras supported the shooting function, the threshold of movies finally fell to the ground.Li Wei is not a conservative person, he is very supportive of technological progress.For example, Kirin Pictures is now adopting a brand-new shooting technology, which was developed in cooperation with a certain camera company.

At the shooting scene, the director can see the shooting effect of the movie synchronously through several display screens in front of him, and can even directly create special effects and scenes on the spot.Due to the emergence of this set of technologies, Kylin Pictures' location shooting volume has been reduced by [-]%.With the exception of a small number of documentaries or some special needs feature films, the rest of the film and television shooting is done in the studio.Although Kirin Pictures has been criticized by many seniors, Li Wei believes that the two advantages are enough for Kirin Pictures to persevere.

First, with the prevalence of "movie spectacle", more and more real scenes are less attractive to audiences.Especially those so-called exotic styles have almost zero appeal to audiences who go abroad every now and then.With the help of computer special effects, not only the future world can be presented in a real way, but even modern real scenes can be fused to create a unique and unique style.

Second, a lot of studio work actually speeds up the filming progress of the crew, and at the same time reduces the performance intensity and risks of the actors.Although Li Wei admits that this has indeed made the many years of practice of many old actors almost useless, and also caused a large number of young actors to appear, the actors are much more relaxed.In particular, some previous dangerous scenes of rock climbing, cliffs, and the top floors of buildings have become much more dangerous and controllable in the studio.

You must know that Brother Jackie Chan has indeed spelled out his world, but the pain he suffered for this is not worth learning from later generations.Moreover, many of Jackie Chan's special effects shots were regarded as "court death" by the insurance company, so they refused to cover them.This is Jackie Chan's good luck, what if other people don't have such luck?There is no insurance company to take the risk, just relying on the pension of the crew, do you think it will help the descendants of the actors?That's why Li Wei encourages studio work. Of course, Li Wei is not opposed to going to real scenes to go out on location for shooting that especially pursues a sense of reality.

Although Li Wei doesn't value the Film Critics Award very much, under the public relations of Kirin Films, "Redemption" starring Li Wei successfully won the Film Critics Award and the Best Actor Award of the Film Critics Week.The awards ceremony of Film Critics Week was relatively shabby, and it was held in a nice open restaurant.Those who come to participate are generally friends of three or five, so the atmosphere can be regarded as harmonious.Film critics awarding awards is relatively straightforward, without any gimmicks such as nominations, as long as they are invited, they must win the award.So the winners are also very happy, and have a good time with the film critics.Although Li Wei bears the title of president, fortunately, Li Wei changed into a more casual and low-key clothes on purpose, so the film critics didn't find it particularly strange, and it was a very happy meeting.

After "Redemption" won the Grand Prix of the Pearl Film Festival Film Critics Week, Kylin Films immediately launched a larger-scale public relations campaign.Generally speaking, there is no problem with being shortlisted for the major awards of the film festival for a film that is popular in the film critics' week.But whether he can win the prize depends on whether the various forces give him face.In addition to a large group of queen film critics continuing to advocate for "Redemption", Kylin Films also mobilized many peers and seniors in the same industry to write articles for the "Redemption" platform, creating a very optimistic situation in the industry.

In addition, the relevant clients of Kirin Films also contacted and lobbied with the chairman of the jury and the judges, hoping to finally concentrate the votes for several major awards on "Redemption".For "Redemption", it is either the ultimate Golden Rose Award, or even the Jury Prize is a failure.Moreover, Li Wei is also looking forward to winning the Silver Rose Award, which belongs to the director award. As for the part of the acting award, Li Wei feels that perhaps he should not have such extravagant expectations.Film festival awards are easy to share. Wouldn't it be embarrassing to focus on yourself?

To be continued...