How to spend money [Entertainment]

Moka's marketing director in Asia has had a headache for a long time.

He is the marketing director who has only been in office for nearly a year. The previous director was dismissed by the upper management because of a decision-making error.

As an extremely high-end brand in Europe that has risen in recent years, Moka only began to enter the Asian market a year ago.

Due to the high price and the unreasonable marketing promotion made by the previous marketing director, the brand has not been able to successfully open the Asian market. On the contrary, the brand's style has been virtually reduced due to the large-scale and frequent advertisements.

Since the marketing director took office this year, the first thing he did was cut off frequent advertising.

Immediately afterwards, a well-known star was signed as Moka's Asian spokesperson.

Because he didn't know enough about the situation in Asia and the spokesperson at that time, he only signed a one-year contract.

But now, the spokesperson's effect finally began to show, but the contract expired.

Because of various problems, the celebrity has been unable to negotiate a contract renewal with the brand.

If no new spokesperson can be found, he may be dismissed like the previous director.

But how can it be so easy to find a suitable spokesperson?

The marketing director has been worrying for so many days, and he has lost a lot of hair.

That night, when the marketing director Yuu was asking his employees about the progress of finding a new spokesperson, he heard his sister covering her mouth and screaming.

The marketing director knew that my sister used her mobile phone to cast a screen to the TV early today and stood in front of the TV.

——The idol who is said to be a fan has an event today.

His younger sister has just finished the college entrance examination this year, and she has never paid attention to the entertainment industry before. She never expected to have an idol so soon.

I also like it very much.

The sound played from the live broadcast was too loud, disturbing the marketing director so much that he couldn't continue his work, so he thought about going out and asking his sister to turn down the sound a little.

As a result, as soon as he looked up, he saw the little star on the TV screen, wearing their brand's limited new style shining brightly on his wrist.

The marketing director's words were held back in his throat and he couldn't speak them out.

Shen Tong on the TV has already come out from the balcony, and is discussing some issues about Li Yan in the script of "Li Gui" with the director Guo Yan.

When the marketing director saw him, he raised his hand to straighten his tie, and the sleeves slid down, revealing the watch on his wrist.

A finger-wide striped strap with a black edge and a white background. The slender and powerful wrist seems to be whiter than the dial. The movement of the hour and minute hands reflects the pattern of the plaid tie, and the edge is loosely pinched by two knuckle fingers .

Exquisite, luxurious but simple,

Naturally exuding a noble temperament that belongs only to noble sons.

Just when the marketing director wanted to get a better look, the camera turned around and turned to a star he didn't know.

The marketing director's eyes lit up, and he asked his sister, "Who is this? The one with the watch!"

The younger sister pouted and said arrogantly: "Doesn't it mean that I don't like my star chasing? She also said that the circle is very chaotic. Don't you know who this is?"

"We are so well-known and famous!"

As she said that, the younger sister put her arms around her hands, forming a super big circle.

The marketing director then said a lot of good things, and the younger sister seemed reluctant to let go.

"My name is Shen Tong, she's super awesome! Her acting skills are also super good! She's the best idol in the world!!"

The marketing director who got Shen Tong's information ran back to the studio in a blink of an eye and started contacting him.

——A new spokesperson for the Asian region has arrived!

As long as he can win Shen Tong, he is confident to double the brand's sales in Asia!

However, Gu Ling did not decide to buy this watch, nor did the makeup artist decide to match it.

When matching accessories, the make-up artist took another watch, Shen Tong didn't use it, but wore this one.

This was because the system had been in trouble some time ago, and Shen Tong was also bored, so she was going to take some pictures from the official online stores of major brands.

It was also his luck that he just clicked in and immediately fell in love with this watch, not to mention that it happened to be on sale just in time for this watch.

Shen Tong just clicked randomly, and grabbed the goods that many people couldn't buy if they wanted to.

It cost him a lot of money.

Of course, Shen Tong, who was attending the annual meeting, was completely unaware of the activities of this unknown marketing director thousands of miles away.

He was still concentrating on discussing Li Yan with Guo Yan.

More than half of the plot of Li Yan's character has been filmed.

Director Guo Yan said that according to the normal progress, the scene of Shen Tong will be over within half a month.

And since he has already assumed this, it means that the normal progress cannot be followed.

That's right, because the shooting progress of the supporting roles is too different from Shen Tong's, and the subsequent palace plot needs to change the shooting location, and it is impossible for the entire crew to run with Shen Tong, Guo Yan can only ask Shen Tong to compromise himself time.

In the final analysis, it was because of Shen Tong's fast filming, it was all one-off scenes, so naturally he surpassed the others by a large margin without knowing it.

After talking about "Leaving and Returning", Guo Yan took Shen Tong to meet another group of people.

They are all well-known international directors who are out of reach of ordinary second- and third-tier stars.

They formed a small circle of their own, except for Shi Jing and a few other big shots, no celebrities dared to visit them throughout the night.

When Guo Yan came over with Shen Tong, the directors also happened to be talking about this year's actors in the circle.

"If you want me to tell you, this is getting worse and worse. Look at what level you are now? The filming depends entirely on doubles, and the work of cutting out pictures is longer than the time of filming, and the salary is all wished to go to the sky. If you can't shoot I can't afford to start shooting."

This is a director who has only recently returned to China. He has been in the European and American film circles. Now that he came back, he realized how unfriendly the domestic situation is to directors.

Another director who has been developing in China continued.

"Old Huang, you don't know this. It's the norm in China now, so there's nothing to make a fuss about, alas."

"Don't say, there is a reason why the asking price is high. Look at the traffic, the film has never been quiet from the start of filming to the release, and countless fans contributed to the box office when it was released. Which director doesn't want such a box office guarantee? I am also excited. .”

The circle was silent for a few minutes.

An old man who looked not too young shook his head, "In this business, you still have to follow the rules of this business."

The old man is a senior among the directors. He used to be powerful, but now he has a reputation for nothing, but because he is unwilling to succumb to the traffic, he can't even get a crew together.

As soon as the old man finished speaking, the crowd sighed again.

"What are you talking about?" Guo Yan came closer and patted Shen Tong on the shoulder, "Let me introduce you, Shen Tong, the heroine of my "Leaving Home"."

Several people looked at each other.

The old man who spoke just now answered the call first.

The old man's complexion was not good, "Guo Yan, didn't we say..."

Guessing what the old man wanted to say, Guo Yan took the lead, "You still don't worry about the person I introduced!"

Guo Yan then talked about some of Shen Tong's works.

There is no disagreement among the directors.

Soon, someone asked if he was interested in auditioning for his crew.

It is said that the crew is preparing a new script, Shen Tong's appearance is just right.

Such a good opportunity, but Shen Tong shook her head and rejected it.

After filming "Returning from Home", Lin Chongshan's birthday is only a few days away.

Shen Tong thought of time to go out with people for a walk.

If nothing else happened, he and Lin Chongshan were going to get the certificate that day.

Celebrating a birthday is one item. Doesn't it take time to get a certificate and go on a honeymoon?

He is not going to take on new works for a short time.

Taking this into consideration, Shen Tong had already talked to Gu Ling, and told the other party that there is no need to rush to find another filming,

At most, it will be a few endorsements, or a short-term variety show to maintain exposure.

Shen Tong looked young, and his calm clothes added a lot of temperament to him, and he could speak, so when Guo Yan left for a while, he could get along well among the directors, I can say a few words with anyone.

But he didn't realize that Ji Bing never left.

He neither went to discuss the case with the celebrity as he had told him, nor did he leave, but stood far away in a corner that was not easy to be found, looking at Shen Tong.

Across the crowd, his eyes fell on Shen Tong, but it seemed as if he had traveled through time, falling on an unknown place, looking at an unknown person.

After the annual meeting ended, Shen Tong returned to the crew the next day to continue filming the scene of Li Yan.

His progress was still very fast. When it was time for lunch, he sat next to Wang Chengyu with a lunch box.

Wang Chengyu had just started eating. He took off his costume jacket and only wore a plain inner jacket. He turned his head and took a look at Shen Tong.

With doubts in his eyes, he asked how he would sit here.

Shen Tong put the unopened lunch box aside, "Didn't Ji Bing come to visit the class today?"

If you have a good relationship, you won't come to visit the class every day.

Shen Tong asked this question purely because she wanted to ask about Wang Chengyu and Ji Bing.

He didn't like to beat around the bush, but he was still careful about this situation that seemed to hide some conspiracy.

Wang Chengyu choked on this question.

He didn't think much about it, "The director's temper, it's impossible for someone to come over again."

Shen Tong changed the question.

"I also met him at our Fengyu annual meeting yesterday. I heard that the case is quite difficult."

Wang Chengyu murmured indistinctly.

"I don't know what Yang Fei committed. He actually made a fuss to the point of hiring a lawyer."

The name was randomly made up by Shen Tong, and he didn't even know if there was anyone named Yang Fei in the company.

But Wang Chengyu hummed seriously.

"I just heard Ji Bing mention it," he said. "It's very tricky, and the other side's attitude is not good. This case is hard to say."

If it was changed to someone who didn't know, after hearing what Wang Chengyu said, he might think he knew a lot.

But the fact is that Wang Chengyu doesn't even know that Ji Bing's client is Yang Fei.

No.

Shen Tong lowered her eyes and thought, perhaps, this client does not exist at all.

Seeing that if he continued to ask, there was a high probability that Wang Chengyu would choke on the lunch box again, Shen Tong's heart softened, and he didn't continue to talk.

It is said that when people are nervous, the mouth will be unconsciously nervous.

Pretty easy to choke on.

But anyway, he probably knew what he wanted to know.

Shen Tong didn't continue to struggle. After filming this day's scene, Guo Yan called him to stop and told him that the holiday was over.

——Give him at least two days off in order to keep up with the filming progress of other characters in the crew.

Shen Tong originally planned to use the spirit of working hard and studying hard to stay on the set, and by the way, to inquire about the relationship between Wang Chengyu and Ji Bing.

But when Gu Ling called, he packed up his things and went back to the company.

In the company, Shen Tong met Moka's Asian regional marketing director.

The other party explained their intentions and named Shen Tong as the only spokesperson for the Asian region.

The contract is signed for two years, the contract is well paid, and the contract can be renewed after expiration.

It is not an exaggeration to say that Moka is one of the most cutting-edge brands in the field of men's watches.

The other party came directly to the door like this, Gu Ling was originally skeptical.

However, after some negotiations, and the focus was on watching the video of Shen Tong pulling a watch and tie at the annual meeting brought by the marketing director, Gu Ling's skepticism disappeared.

If she didn't know that this was Shen Tong's video at the annual meeting, Gu Ling might have thought it was an advertisement for some brand.

But this video was not even intercepted by the marketing director himself, but he found it from Shen Tong's topic on Weibo.

——The fans are really discerning.Many people noticed Shen Tong's action, and even more people cut it out and licked the screen.

It is precisely this that made the marketing director more determined to sign Shen Tong as the spokesperson for the Asian region.

Before Shen Tong bought the watch, she never thought that it would bring her such a big business.

If I had known earlier, the annual endorsement fee for a big brand like Moka is already quite a lot.

Before contacting Shen Tong, Gu Ling argued with the marketing director about the schedule.

Shen Tong is filming with the group, and there is no time to spare in a short period of time, but the marketing director needs him to make time to shoot the endorsement commercial immediately.

And after Shen Tong made a phone call, the only problem was solved.

——He made another phone call with the director, extended the two-day vacation to one week, and moved his own part, which was originally filmed first, to after the supporting role.

In this way, there will be no problem signing the contract.

Before coming to negotiate with Gu Ling, the marketing director had already contacted the shooting team, and the plan and design of the advertisement were also being followed up. It is expected that the advertisement shooting will start in a few days.

The people from the company rented the shooting location in a castle abroad.

While Shen Tong was packing up her things and buying a plane ticket to go abroad, the marketing director flew to the castle ahead of time to discuss the shooting with the staff.

Two days later, Shen Tong and his assistant got on the plane.

At the same time, a message quietly floated on domestic Weibo.

——Shen Tong temporarily left the group, suspected to have won the endorsement of Moka

The broadness and profoundness of Chinese culture are vividly displayed at this moment,

It not only shows that Shen Tong is not dedicated enough, delaying the progress of the crew and temporarily leaving to shoot commercials, but also makes netizens see his "hype intention".

You know, the news about Moka's endorsement has been floating around on Weibo for many days. Many celebrities touched on this topic and used the topic's fame to stir up popularity for themselves.

This news appeared at this time, isn't it in the name of hype?

After all, his status is not enough for him to win a big-name endorsement like Moka.