Rebirth Of Xiangjiang: From A Multinational Chaebol To The Light Of A Private Enterprise

He sat beside her: "Tell me! What's the matter?"

Zhao Yazi said: "Oh, I, I have nothing else to do."

"It's just that I acted in the commercial of Shile Ham Sausage. As a result, after the commercial was broadcast, my relatives and friends called me and asked me to buy it for them. But I have no channels, so I have no choice but to find Mr. Han helped with this."

Another one who asked himself to help buy ham sausage.

Han Xiao smiled and said, "It's a trivial matter! I'll write you a note, and you can take it to Lin Jiajia. She is in charge of this matter."

Zhao Yazi quickly said, "Then thank you, Mr. Han."

As she spoke, she glanced at Han Xiao shyly. She made a move, suddenly put her arm around Han Xiao's neck, and rushed to Han Xiao.

Um?

Han Xiao was taken aback.

Naturally, he admired Zhao Yazi very much.

But, haven't you been busy lately?

Before I had time to do something, I didn't expect that Zhao Yazi would be so proactive towards herself.

That can't be tolerated......

Han Xiao then responded.

Half an hour later, Zhao Yazi13 left with a note written by Han Xiao.

When she went out, she blushed and was still thinking, why did it develop into this?

Why did I take the initiative to go to him.

As a result, there was no way to end it in the end.

Very shy to say.

Her heart is a little messy. Of course, more is sweet.

January 15, 1981.

On this day, the Spring Festival is actually only 20 days away.

Even in Xiangjiang, the festive atmosphere is getting stronger and stronger.

In the morning of this day, Han Xiao cleared the customs early and returned to the Dinglong production base in Shenzhen.

His mood was quite relaxed and happy.

Over in Xiangjiang, the sales of Lengle ham sausage are really hot.

In such a small market, in just one week, the sales volume of nearly 200 million has exploded, and more than 2 million boxes of ham sausage have been wholesaled.

He really didn't expect this.

As early as the second day after Shile Ham Sausage started to be sold in Xiangjiang, Longguo National Television also began to broadcast the advertisement of Shile Ham Sausage before the weather forecast at 7:30 p.m.

And the next day, the national TV station made another news that Shile ham sausage was selling well in Xiangjiang.

It is said that the people of Xiangjiang love Shile very much.

As soon as Shile ham sausage came out, Xiangjiang bought out of stock on the same day!

Everyone is snapping up this fresh and delicious convenience food.

The main thing is that this ham sausage is made of meat, and it only costs 70 cents a piece, which is really affordable. You can satisfy your cravings with just a small change, which is great.

In the news footage, there are quite a few scenes of Xiangjiang citizens eating Le ham sausage.

The news and advertisements have a huge impact.

Because, the news conveyed a message: this ham sausage is also very popular in the developed Xiangjiang, and it is a high-end and elegant convenience food.

This news was only broadcast by Longguo National TV Station at the request of Han Xiao.

When Han Xiao made this request, he was actually quite nervous.

He was worried that the other party would disagree.

Because, this news is actually just a soft advertisement!

However, the national television side agreed.

Because, they feel that they owe Han Xiao a huge favor.

After Journey to the West was broadcast on CCTV, the effect of the broadcast was so sensational that almost the entire Dragon Kingdom, and all families with TVs, were watching this TV series. After one episode was broadcast, everyone was looking forward to it. Air the next episode.

National TV airs an episode every night at 8 p.m.

As a result, when Journey to the West was broadcast, there was really no one on the street, and everyone was watching TV at home.

Even in some places, hundreds of people watch TV with a black and white TV set more than ten inches away.

This is tantamount to disseminating such an excellent traditional literary work as Journey to the West to All People.

The impact is not far-reaching.

And the advertisement of Shile Ham Sausage was also inserted in the beginning and end of this TV series.

I have to say that the advertising effect of the national TV station is really good.

With just two nights of advertisements, the entire Longguo people know that Shile Ham Sausage has started recruiting retailers across the country.

And Zhao Yazi's ad that giving a gift is a gift is very popular.

After all, at this time, there are almost no advertisements on Longguo National Television.

How can this lively and creative advertisement, with such a beautiful female lead, not be refreshing?

After seeing this advertisement, the people of Long Kingdom also began to discuss it.

"What is that? It looks delicious!"

"Ham sausage? This stuff is fresh, it should be delicious."

"Shouldn't it be cheap?"

"I heard that it costs 70 cents a piece in Xiangjiang!"

"Hiss—good guy! One intestine can buy half a catty of meat.

"That's not the same as eating meat. Anyway, the ham sausage is said to be really delicious. It's like dragon liver and phoenix marrow."

"You put it so vividly, have you ever eaten it?"

"I haven't eaten it, but, don't I have a friend who often goes to Xiangjiang for business? He has eaten it, and he said that the taste is unforgettable after eating it!"

A group of people were drooling while talking, and they were all salivating.

Before this advertisement was broadcast, Dinglong had already started to set up as many as seven wholesale and retail warehouses in the vast area of ​​Longguo.

These warehouses are distributed in the central, western, eastern, northern and southern parts.

After these warehouses were built, millions of boxes of ham sausages were transported by train in large quantities and stored in the warehouses soon.

After the broadcast of the CCTV advertisement, each warehouse of Curry has stored more than 5 million boxes of ham sausage.

As Han Xiao originally thought, after the advertisement was broadcast on national TV, the sales hotlines of those warehouses were really about to be blown up.

In just over three days after the advertisement aired, more than 40 million boxes of ham sausages were sold out!

The wholesale price is sold at 35 cents each, and 10 million boxes is 350 million!

Good guy, in more than three days, Shile ham sausages have sold more than 1.6 billion yuan of goods in the entire Longguo!

Now, all over the country, people are calling to ask for Shile ham sausage.

Han Xiao's car arrived near the main office building of Dinglong Industrial Park.

Along the way, he saw large trucks from all over the country queuing up at the gate of the factory for goods!

The queue of carts was five or six kilometers long.

Han Xiao scratched his head, this, isn't it too exciting?

Isn't it just a ham sausage?

Why did it become a tight-selling item?

Han Xiao came to his office, and soon, Tian Mei came to look for him.

"Mr. Han, you came just in time. I'm about to tell you about the expansion of production." Tian Mei said.

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