In Tokyo, even the most fierce dragon is afraid of the hatchet

"Nagano-kun, are you sure you want to insert such background music?" Kurihara Kazuko said with a strange look on her face. No elder would like if the Internationale was turned into rock music.

Nagano Nao quickly said, "I just bought it from the video store. It's not this edition. Kazuko, please wait a moment. I'll go buy it again."

"Oh, if it's just the original version, the TV station has it! Please wait a moment, I'll go look for it.

Soon.

Kazuko Kurihara walked in holding a record.

The studio had all kinds of equipment, so we just put the video on it and started playing.

The rich and powerful have no obligations.

Workers' rights have been completely squeezed out.

The voices of protest have been suppressed for too long.

Equal status requires struggle.

There is no right without obligation.

......

The rich exploit the workers.

Sitting firmly in a tall building.

The wealth we have worked so hard to earn,

plundered to enrich his coffers.

In these people's safes,

What is displayed are our achievements.

...

......

The happiness of the proletariat must be fought for with one's own hands.

Nao Nagano firmly grasped the two waist points of the Internationale and continued to go deep into the core. He also had to consider the possible impact and combined with Kurigen Kazuko's ideas to complete an excellent work.

have to say.

Kazuko Kurihara has a strong political insight.

bGm was implanted in the interview section with the grassroots level, and the effect was great.

The person being interviewed said that he was unable to get married because of high housing prices, with despair and confusion in his eyes, while the Internationale was playing in the background.

This should be of some help, right? ! ! !

After receiving the prepared videotape, Nao Nagano was not very sure.

Culture, politics, economy, business, family, anyone who has the experience of Seiji Tsutsumi in these fields is intimidating, and others will probably be able to see through your little thoughts at a glance.

It's probably not easy to convince a being of such a high intelligence by doing this...

……

hope.

Ikeda’s judgment was correct!

Chapter 198 203 You betrayed the working class

This political rising star who had visited the US President and was favored by both Ikeda Hayato and Sato Eiza, once again made a decision that went against his ancestors in the 1960s. He quit his government job and chose to go into business.

After only a dozen years in business, he turned a supermarket that was about to go bankrupt into the current Seibu Distribution Group. However, he made a decision that went against his ancestors and withdrew from the business circle to devote himself to literary creation.

Tsujii Joe.

A writer with profound thoughts.

His criticism of materialism is deep-rooted. When he was in college, he was an idol-level writer for many people. He was also very prolific and won many literary awards around the world.

If a person can achieve such an achievement in any field, it is enough to leave a mark in history.

However, these people are actually the same person!

After holding the videotape with the BGM inserted in it and finding out that Seiji Tsutsumi was currently in Tokyo, Nagano Nao became hesitant.

Seiji Tsutsumi spent the first half of his life betraying his ancestors. Every word in the books he wrote was filled with dissatisfaction and criticism of this capitalist country, and hatred and disgust for materialistic consumption.

To use a metaphor, Tsujii Kyo is a bit like the contemporary Japanese Lu Xun.

It can be seen from works such as "Criticism of Consumerism" that a lot of the content is sarcastic and criticizes the evil trend of materialism, which has caused the moral decline of the Yamato nation and made society unfair.

Where is Qingying!

It has always been a base of materialism, a nursery for the rich, a Japanese-style Jewish gathering area, and the source of capitalism.

A big part of the reason for the political confrontation between the University of Tokyo and Keio University is due to different ideologies. It is very strange to visit someone with a completely different ideology and ask him to deal with your family.

Snapped!

Nagano Nao slapped himself.

What are you afraid of

Inheriting the glorious traditions of our revolutionary predecessors,

Love the motherland and the people,

The bright red scarf flutters on the chest.

Don't be afraid of difficulties or enemies,

Study hard, fight resolutely,

Bravely march towards victory...

......

Humming.

Nao Nao felt that he had found strength and courage...but he was troubled about how to greet Seiji Tsutsumi when he visited him.

Call me Lord Di?

Tisang?

His Highness Di?

Or call him comrade?

......

at the same time.

Tokyo.

Seibu Distribution Group headquarters.

As it is the end of the month again, a coordination meeting for this month is held.

More than a hundred companies including Seibu Department Store, Seiyu Supermarket, PARCO, MUJI, etc. gathered together and surrounded by four layers of people, causing the carbon dioxide emissions in the air to exceed the standard.

As per usual.

Each company reported its total sales and profit for the month.

During the consumption bubble era, performance reports and total sales were naturally quite good. Companies of all sizes performed very well, and there was a good upward momentum.

Seibu Department Store earned 20 billion, Westward Journey Supermarket earned 12 billion, PARCO... the presidents reported their companies' profits with rosy and happy faces, but few noticed that Seiji Tsutsumi, who was in the chief position, was not happy.

After the monthly meeting.

Several old colleagues and good friends who had accompanied Seiji Tsutsumi for more than ten years stayed.

Seiji Tsutsumi said, "Mina-san, let's gather at my house tonight."

"That's great. Come to think of it, I haven't had a drink with Tsutsumi-kun in a while since I've been so busy with work!"

"..."

that's it.

Get off work in the evening.

The group filed to Seiji Tsutsumi's home.

There is Yves Saint Laurent, who left Dior 20 years ago and developed with Seiji Tsutsumi, there is Issey Miyake, who is very famous today, and there is Kazuko Koike, who is not well-known but is hailed as a genius in the publicity department of department stores.

Since they were all old friends, Tsutsumi Seiji didn't hold back and asked everyone to take a seat. Then they sat together to eat and drink.

After three rounds of wine and five dishes, it is the turn of middle-aged men to complain about society.

Tsutsumi Seiji said with a drunken look on his face: "Have you noticed that the sales curve of department stores shows that the situation in society is getting worse and worse."

"Is it the increase in MUJI's sales?" Issey Miyake took over the conversation and asked. MUJI has always been following the low-end, label-free, popular, high-quality, cheap and frugal route, but MUJI's sales continue to rise, which in this bubble economy era means that people's consumption power is declining.

Seiji Tsutsumi nodded and said, "Yes! Young people's consumption concept has not changed, but MUJI's sales have increased rapidly. This can only mean that their consumption potential has been greatly overdrawn, so they have no choice but to go to MUJI."

"Isn't this great? We founded MUJI in the hope of getting rid of the concept of branding. Isn't it what you, Tsutsumi-kun, wanted to see when we achieved this scale?"

In the 1970s, with the rapid economic development, Western consumerism began to spread, manifested in the unnecessary and frequent replacement of goods and the casual discarding of items that still had value.

The long-standing tradition of frugality was abandoned, with rice being eaten one bowl at a time and thrown away the next, and only the middle part of the fish being eaten, with the head and tail thrown away.

Blind worship of famous European luxury brands, gaudy packaging, advance overdrafts, advance consumption... In order to attract consumers' attention, manufacturers rack their brains and spend a lot of resources and energy on packaging, advertising and design, but in fact they do not bring real value and benefits to customers.

This kind of flashy consumption trend distorts the essence of commodities. As an economist, entrepreneur, and giant in the distribution field, Seiji Tsutsumi has doubts about the fashion consumption model centered on department stores.

Brands like Chanel, Louis Vuitton and others would first rent stores in his supermarkets for trial operation, and would open exclusive stores after confirming the business model. However, the price of a product that is obviously OEM-produced would increase by hundreds of times after it was slapped with a logo, yet countless people would pay for it.

I hate this kind of blind materialistic consumption, and I also hate the payment of this IQ tax.

"It doesn't make sense for products of the same quality to be much cheaper just because they don't have a brand. For example, if there is a gap in the cap of a matsutake mushroom or the neck is not straight, it is considered defective, substandard, and cheaply processed, but the soup is no different from that of a high-priced matsutake mushroom."

At that time, when Seiji Tsutsumi was discussing with Saeko Saegusa, the famous editor-in-chief of "Jojo Koron" and later the director of "Institute of Product Science", how to develop new products such as "Housewives' Eyes" and "Hometown Famous Products" and how to have the Seiyu supermarket chain provide sales venues, the four words "MUJI" suddenly popped up.

That is – a brand without a brand.

We sent people to visit customers and conduct social surveys. We found that most consumers believe that agricultural and sideline products are not for viewing but for eating. There is no need to require them to be of the same size, thickness, and length. As long as the quality is good, it is sufficient to indicate the place of origin and farm.