Let You Design The Software: Do You Directly Create Douyin?

After experiencing the surge in popularity during the internal beta.

Many players were already very curious about League of Legends before the game was released to public beta. In addition, Wang Mo finally announced his identity and moved the public beta date forward, which directly increased the popularity of League of Legends to a quite exaggerated level.

Under the blessing of such terrifying heat.

It is almost a certainty that League of Legends will have more registered users than Dota on the first day.

The previous turret.

Although it has been operating around the world for a long time, it also has millions of daily active users in Yanguo.

However, because it is not very enjoyable to watch and is not friendly to novices, this game has never been very popular from the beginning to the end.

Because I have considerable confidence in the turret.

Therefore, Penguin has never made any large-scale announcements about this game. This is not only because they imagine that no opponent will threaten the existence of Dota, but also because Penguin itself knows that Dota has a high The threshold for getting started is low, and the benefits from large-scale publicity are not high.

So before.

The Dota mobile game launched by Penguin even has many more registered players than Dota's original users.

Many people who know Dota have actually never tried this game, they just know that it exists.

And that’s what League of Legends is doing right now.

It is to let all players who know the moba game type and are interested in this kind of game really start playing this game.

Because the gameplay is quite different in design, the threshold for getting started in League of Legends is much lower than that of Dota.

Among the six million users who signed up for League of Legends on its first day.

In addition to the many players who tried League of Legends due to the popularity of the internal beta, there are also a large number of Dota player groups.

same day.

The number of online players on the Yanguo Blade Tower server has overall dropped by around half a million.

suffice it to say.

This game has also attracted many Dota players.

And with the end of the first day of open beta for League of Legends.

While the official League of Legends blog announced the first day's results, it also simultaneously launched a series of follow-up linkage activities.

Starting on the second day of the League of Legends open beta.

Junzi Group began to carry out crazy publicity and promotion of League of Legends on major social platforms and major website software, and its intensity was even the most exaggerated in history.

After all, client games are no different than mobile software and mobile games. In fact, they have certain thresholds.

The current Yan Kingdom.

Most people have smartphones and use some software, but the penetration rate of computers as a platform is actually not high, so to achieve the effect Wang Mo wants, their publicity must be more precise and exaggerated.

And in all publicity activities.

The most explosive effect is the linkage with Weixin and Douyin.

The former Junzi Group.

Because there is no national-level software like Weixin, the means of publicity and distribution are limited.

However, after Weixin was successfully rolled out across the country, Junzi Group's publicity capabilities were almost in the top echelon of Internet companies in Yanguo, comparable to Penguin Ali.

This time.

Through big data analysis.

Weixin sent out promotions for League of Legends to almost all potential game players.

And this promotion is also quite simple and crude.

As long as you download League of Legends and log in with Weixin, you can directly receive Weixin red envelopes. After reaching a certain level and matching games, you will receive subsequent red envelopes.

This direct marketing method is undoubtedly the simplest but most effective.

Within an hour after the launch of this event.

The download volume of League of Legends has already begun to skyrocket, as if it were on a rocket [the growth rate is quite exaggerated].

After all now.

The game League of Legends has been popularized in all Internet cafes in Yan Kingdom.

Even if many players are not interested in this game, even if they don't like playing moba games, the temptation of just logging in and registering at an Internet cafe and receiving a cash red envelope is something that many people cannot refuse.

On the day when the linkage activity was launched.

League of Legends once again shot to the top of the list of popular searches.

“Log in to League of Legends with Weixin to receive cash red envelopes!”

The second hot search title below this hot search is.

“The number of registered users on the first day of the League of Legends open beta exceeded 6 million!”

It can be said.

At this time, the popularity of League of Legends has increased a lot after the public beta of the game.

...Please give me flowers...

at the same time.

Due to the top quality of the game.

Almost all of these hot search comments about League of Legends are positive. Even if some players are still hesitant, they will directly enter the game because of the current reputation of League of Legends.

"I just got online and had a few minutes to get off the phone. After I saw this hot search, I used Weixin to register a League of Legends account. As a result, I received a bonus of 20 yuan in cash."

"I took a look just now. The Junzi Group is really hemorrhaging money this time. The base cash red envelope is five yuan, and the average is about ten yuan. I will go back and get my family's Weixin to pick up the wool."

"Upstairs, don't dream. I've tried it. Not all Weixin accounts are eligible to receive red envelopes this time. It seems that after the user reaches a certain age, it won't work.

And Weixin is authenticated by real name, and his age cannot be changed. "

0

"I also received a red envelope and a ball. This game is so fun. I just received the red envelope and immediately rushed in to buy an experience card. I want to reach level 30, and I want to play ranked!"

"I'm in the first area. I'm sending people from Wuhei. If anyone comes, hurry up!"

With the joint activities of major Junzi Group software and large-scale promotion.

The number of registered users of the League of Legends in Yan Country began to increase at a very exaggerated rate.

Originally for computer games.

The number of registered players on the first day of the open beta is basically the largest.

In the following days, the number of registered players every day was one-fifth of the number on the first day of open beta, which is already an exaggeration.

But because of the launch of various League of Legends activities and its own extremely high quality.

Therefore, the number of newly registered users on the second day of the League of Legends public beta was only two million less than the first day, reaching a figure of four million.

at this time.

The number of registered players in the League of Legends public beta for two days has exceeded 10 million!

Many client games may not reach tens of millions of registered players throughout their entire life cycle.

For a terminal game.

This number is nothing short of miraculous.

But for the League of Legends, this miracle continues.

in the next few days.

The number of League of Legends players is still increasing rapidly!