Let You Design The Software: Do You Directly Create Douyin?

Scanning QR codes to earn red envelopes with Weixin is extremely attractive to both users and merchants.

Even if you don’t have the energy to find other friends to scan your QR code, you can still get a discount every time you scan the merchant code at the supermarket entrance.

This win-win strategy was something that previous consumer coupons did not have.

Previous consumption volume activities.

It just gives customers an opportunity to save money, but the amount received by the merchant has not changed, it is still the same amount.

But this activity is completely different.

After the customer makes a purchase, the merchant can directly obtain the corresponding balance reward.

And the most important thing is.

There are only so many consumption coupons in total, and each user will run out after using them once or twice.

But this money-making red envelope can always exist.

Although there is a limit to the number of times a single user can scan other people's red envelope codes per day, the amount will be lower as time goes by.

But this activity can always exist.

The first time you scan the QR code every day, you will basically get a few bucks off.

This kind of coupon, which is closer to daily life and closer to low-cost consumption coupons, to some extent, is even more attractive than large-scale consumption coupons.

at the same time.

It is precisely because there is a commission rebate mechanism.

Therefore, many private store merchants posted their own code-scanning red envelopes at the door as soon as they learned about this event.

and.

We are still promoting it to every customer who comes in, asking them to download Weixin and pay with Weixin.

It serves as Weixin’s local promotion almost free of charge.

This kind of private store's own offline promotion can bring more effects than one or two hot searches.

Therefore, the number of users of Weixin and the number of users with cards bound to their wallets are also constantly increasing.

To know before.

Most places with Weixin merchant codes are large supermarkets that have cooperation with Weixin.

Many private stores actually do not have Weixin merchant codes.

But this time.

Because scanning codes to earn red envelopes can directly increase the income of these shop owners, the number of Weixin payment codes is also increasing crazily.

It was only in the previous month that the number of Weixin's merchant payment codes caught up to one-third of Blue Wallet's.

But this time the event came out.

The increase rate of merchant payment codes every day is several times that of the previous month.

Judging from the current speed.

I'm afraid it won't take more than a week.

The number of Weixin merchant payment codes can be one-half that of the blue wallet.

And at this time.

When Weixin earned red envelopes by scanning codes, it began to increase merchant payment codes on a large scale, and increased the frequency of users using Weixin to pay every day, and began to change users' payment habits.

The little horse and the old horse finally sat together again.

0

Magic City.

On the top floor of the Penguin Group Building, in the chairman's office.

Lao Ma and Xiao Ma, as well as some senior officials from both groups, are all here at this time.

"The activities launched by Weixin after the update this time are indeed quite subtle. Not only is the cost much cheaper than using consumer coupons directly, but it can also significantly increase the number of times users use them.

"If you don't do something, I'm afraid the payment habits of many users will really be changed."

Pony's voice rang out in the field.

Listening to his words, Lao Ma smiled.

“Don’t worry, after we discovered Weixin’s update yesterday, we have already started plagiarizing similar activities.

"only.

"This scan code to earn red envelopes does not directly give you coupons. The process and steps are a bit more troublesome. In addition, we have not launched similar activities before, so it will take some time.

"But we can launch similar activities within half a month at most."

Although the number of Weixin payment users is constantly increasing, they use Weixin payment much more frequently.

But Lao Ma's expression was still quite relaxed.

Because he knows very well that as long as Blue Wallet launches similar activities, the number of Weixin Pay users will stop increasing.

After all, the only drawback of this activity is that, unlike consumption coupons, they cannot exist at the same time. It is a choose-or-behind situation.

There are not so many consumption scenarios for users every day. As long as the red envelope amount of the blue wallet is higher than that of the Weixin wallet, users who only shop a few times a day will choose the blue wallet.

But listening to Lao Ma's words, Xiao Ma couldn't help but frown.

"Half a month is still a bit too long."

“In the last month, Weixin’s daily active users have increased by 50 million.”

"When Weixin Wallet was launched, I never expected that the addition of a payment system would actually increase the number of users of Weixin's chat software.

Listen.

Lao Ma also murmured twice.

"In fact, the increase in Weixin's daily active users is all due to the function of consumption coupons. Ordinary people rarely can resist the temptation of such real benefits."

"If Weixin attracts users through other activities, then users will be lost after the activity."

"Just like the previous social functions, when you copied them, Weixin's young user groups basically returned to the embrace of KouKou and uninstalled Weixin."

“But the addition of coupons to Weixin Wallet has another effect.”

The old horse paused.

“That is, after many people have registered with Weixin, opened a wallet and used consumption coupons, they still use Qiankou for chatting and blue wallet for daily payments.

"But they will keep Wei Xin for the next possible event."

“But as long as they keep Weixin and don’t uninstall it, then Weixin’s real network will allow them to slowly become Weixin users.

Speaking of which.

Lao Ma 737 looked at Xiao Ma.

“The appeal of your Kuokou to older users is really poor.

"Once Weixin has established a foothold in this market, it will be difficult for you to get rid of it."

Listening to these words, Xiao Ma couldn't help but take a deep breath.

He met Lao Ma's gaze.

"Originally, we had planned to launch another chat software specifically targeting the older user market."

"but.

"Weixin's move to launch the wallet directly disrupted our steps."

"If the new chat software does not launch online payment functions, it will not be able to compare with Weixin. But if it is launched, we will not be able to sit here and chat.

Xiao Ma looked at Lao Ma.

Facing Xiao Ma's gaze, Lao Ma took a deep breath.

"I got you."

“I’ll go back and ask the department to expedite it.

“Ten days, give me just a few days and I will be able to copy this activity from Weixin Wallet.

"I don't believe what tricks Weixin Wallet has in the future."

And at this time.

While the two horses were discussing how to cooperate to deal with Wei Xin.

The popularity of Weixin Wallet’s money-making red envelope function is still increasing at a crazy speed.

(ps: If you like criminal detective cases, you can read my last novel and you can see the original author’s name.)