The popularity of the first two episodes of Puella Magi Madoka Magica has snowballed.

Ultimately, this translated into terrifying commercial value.

Children's Dream Factory.

This largest toy manufacturer in China is experiencing the most frenzied period since its inception.

"Quickly! Open up more production lines! Keep all machines running 24/7! Triple the workers' wages!"

Wang Fugui stood at the highest point of the factory, looking down at the bustling scene below.

His eyes were bloodshot, and he was extremely excited.

Pre-orders for the Kewpie dolls have piled up, and they've sold out almost globally, from China to overseas.

This one doll alone is enough to double the financial figures of Dream Factory this year.

But that's not all.

"Chairman Wang! Chairman Wang!"

An assistant came running over, his tablet trembling with excitement.

"All of Mami Tomoe's merchandise is selling like hotcakes!"

Wang Fugui snatched the tablet away.

On the screen, the sales of all the licensed products associated with Mami Tomoe—including her teacup, hair clip, and battle suit—showed an unbelievable growth curve.

The most outrageous item was a product designed by Healing Animation Studio itself.

Mami Tomoe Collector's Edition USB Flash Drive.

This USB flash drive is shaped like a chibi version of Mami Tomoe.

Its most striking design feature is that the protective cap of the USB flash drive is actually her head.

When using it, her head and body need to be pulled apart and separated.

Initially, Wang Fugui didn't approve of the design because it was too bizarre, but Su Bai insisted on making it the main merchandise item.

Currently, the number of pre-orders for this USB flash drive online has exceeded three million.

Prices on secondhand trading platforms have been driven sky-high by scalpers, with premiums reaching up to ten times!

Numerous fans left comments in the review section of the purchase page.

[It's a little weird, but so cute!]

Every time I plug in or unplug the USB drive, it feels like I'm interacting with my senior!

[Order placed! From now on, my senior will be by my side, giving me a great sense of security!]

Wang Fugui looked at the astronomical figures constantly being updated on the backstage and couldn't stop smiling.

"Su Bai, he's practically a living god of wealth!"

However, just as fans and business partners across the internet were celebrating the animation.

A discordant voice began to spread within the industry.

Su Bai's old rivals couldn't sit still any longer.

Several film directors who were overshadowed by Spirited Away at the Golden Bear Awards made similar remarks in interviews.

"The success of animated films seems to be just a flash in the pan. I'm glad to see that Director Su has found his true niche, which is the children's market."

"I have always believed that art has a threshold. When the discussion about a work focuses entirely on its cuteness and charm, we should perhaps be wary of the loss of its intrinsic value."

The sour sense of superiority in his words almost overflowed the screen.

Another long-established company in China that specializes in animation for young children has publicly stated that...

"Su Bai has shown us the way with his new actions."

"The essence of animation should be to serve children and create dreams for them, not to create those pretentious and incongruous things. We are happy to see it return to the right path."

These remarks immediately sparked outrage among anime fans online.

[Bullshit! Have you even seen Madoka Magica? Do you even know anything about magical girls?]

[Hilarious! A bunch of defeated rivals are getting anxious. Nobody's watching their movies anymore, so they're starting to feel envious and jealous?]

[A classic case of tackling profound issues! When someone creates something deep, you say you don't understand it and it's pretentious. When someone creates something healing, you say they've abandoned artistry and have no intrinsic value. What exactly do you old folks want? Is it so hard to admit that someone else is better than you?]

The fans were incredibly enthusiastic, but casual netizens felt that what the directors said made some sense.

After all, the content that Puella Magi Madoka Magica has shown so far is indeed far from the word "depth".

It's excellent, gorgeous, and cute, but that's about it.

Countless film critics who previously held extremely high artistic expectations for Su Bai also joined in, echoing his sentiments with a tone of deep regret.

"Why do we admire Su Bai? Because he has repeatedly proven through his works that animation is an art form that can carry great emotions."

"But what about Xiaoyuan? I saw a cute character, gorgeous battles, and then what? What's the core message? Is Su Bai really content with just making the audience willingly empty their wallets?"

"Su Bai is dead. What he left behind is just a money-making machine called Healing Animation."

This trend has already affected casual observers outside the circle.

After all, to those who are unfamiliar with Su Bai's past works, the logic is very simple.

An artist who has just achieved fame and success on the world stage turns around and makes an animation that looks incredibly childish.

What else could this be but making easy money?

However, Su Bai's fan base in the animation is simply too large.

This little commotion is far from enough to affect Xiaoyuan's popularity.

The fans' anger only fueled the discussion surrounding the anime.

......

The atmosphere inside Healing Animation Co., Ltd. was somewhat heavy.

Shen Qingyue, holding a tablet and frowning, strode into Su Bai's office.

"Have you seen it? The comments online targeting us are absolutely insane!"

She handed him the tablet, which displayed the torrent of negative comments online.

"They have no idea what this anime is really like! The anime hasn't even finished airing, what right do they have to criticize it like this!"

Her chest heaved violently with anger.

No one knew better than her what Xiaoyuan's core was.

Knowing this, she found it all the more unbearable to tolerate this slander that turned black into white.

Su Bai simply leaned back calmly in his chair.

His gaze swept over the sharp and sarcastic words, and a faint smile appeared on his lips.

He tapped the table lightly, the sound not loud, but carrying a calm that seemed to know everything.

"don’t worry."

He spoke slowly.

"These comments are the best fuel."

"The brighter the fire, the brighter the light."

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