They promised to promote history, but what the hell is this Three Kingdoms Kill game?!

college town.

Trendy toy and board game store.

The weather at the end of September was still scorching hot. The sun shone directly on the signboard above the store, making the surrounding air seem distorted.

Despite the sweltering heat, business at the store was rather dismal.

Only the boss, Wang Qiang, stood at the door, enjoying the air conditioning, and sighed as he looked at the bustling traffic outside.

This shop has been in business for three years, making it a well-established business in the university town.

As the name suggests, this place specializes in board games.

The idea behind opening this shop was that college students could come over on weekends to play games and chat with friends.

This is a great option.

Originally, this shop was a cold drink shop, selling things like ice cream and fruit tea.

But after discovering that many people liked to bring board games to play here, the shrewd Wang Qiang changed his approach.

They rented the shop next door, renovated it, bought some board games, and cold drinks became a side business.

At first, business was indeed booming, just as he had imagined, with daily turnover doubling.

He was very satisfied with his decision and felt that he would be able to drive a G-Class after paying off the loan in a few months.

However, the good times didn't last long. After more than half a year, the business suddenly started to decline.

Business isn't as booming as it used to be.

After asking several customers, he learned the reason behind it.

Although his shop mainly focuses on board games, the variety of board games is not very large, and it's always the same old games.

The game isn't very engaging, and the gameplay is a bit too simple; it gets boring after a few tries.

This restaurant is especially popular with friends; if there aren't enough people, the whole gathering falls apart.

With the popularity of computer games nowadays, everyone spends their time playing computer games, and after the novelty wears off, business gradually becomes bleak.

He tried various measures, such as discounts and promotions, but after a few days of good business, it went back to the way it was before.

Although business is still better than before, it is easy to go from frugality to extravagance, but difficult to go from extravagance to frugality.

"Sigh, life's tough..."

Wang Qiang felt a headache coming on the more he thought about it.

The loan hasn't been paid off yet, and the business is still in such a sorry state. How can anyone survive like this!

Are these computer games really that fun?

It's great to get together with a few close friends and play some board games. It's good for protecting your eyes and maintaining your friendships.

But no matter what, business is already like this.

Looking at the empty store, Wang Qiang felt like his eggs were about to break!

Now look what's happened! He didn't make any money from the G-Wagon, and he's even going to lose money himself!

If things don't work out in a few months, they'll probably just close down!

We've suffered a huge loss...

Just as he was looking worried, a man and a woman pushed open the shop door and walked in.

When Wang Qiang saw a customer, he immediately gave him a warm welcome.

"Welcome! What would you two like to play? I have most of the board games from overseas. Just tell me what you'd like to play!"

"Hahaha, boss, there are only two of us, how are we going to play board games!" Lin Lang laughed and waved his hand, then began to observe the surrounding environment.

The store's decor is quite nice, reflecting the style favored by contemporary young people. A display case on one side is filled with all sorts of board games.

Just as the boss said, they were basically all foreign board games.

"It's alright, you two, I can join too!" Wang Qiang said with a grin after thinking for a moment. He didn't want to let go of the two customers who had finally come.

Two people can't play board games, but three people can, right?

Lin Lang looked around and sat down on the sofa with Shen Qi. He didn't reveal his purpose right away.

"Boss, business doesn't look too good!"

Wang Qiang casually made up an excuse: "It's Friday, the students haven't started their holiday yet! The weekend will be fine!"

Is business really that good on weekends?

Lin Lang smiled and said, "Boss, do you have 'Three Kingdoms Kill'? It's super popular online right now!"

"Three Kingdoms Kill"?

How come I've never heard of it?

"Haha, handsome! I've never heard of this one, but we have other really popular board games here, like 'Eagle Heart Attack' and 'UNO'!"

Wang Qiang immediately took out two board games and introduced them to the two of them, saying that they were very popular overseas and that young people loved to play them, blah blah blah.

But that wasn't Lin Lang's purpose today, so naturally he wouldn't listen to his opinion.

Just as they were about to make a move, Shen Qi moved.

"Honey~ I want to play 'Three Kingdoms Kill'! If they don't have it, let's go to another store~" she said, pulling Lin Lang's arm as she started acting.

Wow! How come I didn't know you had this side to you!

Lin Lang cooperated and led Shen Qi away.

However, the actions of the two made Wang Qiang very anxious.

"Hey handsome, don't worry, I'll be getting my hands on the 'Three Kingdoms Kill' game in the next few days! Add me on social media, I'll let you know when it arrives!"

He didn't want to lose two clients.

Unexpectedly, Lin Lang sat down again right after he finished speaking.

"You want to buy it? I have some here!"

Seeing this, Shen Qi returned to normal and immediately took out the collector's edition of Three Kingdoms Kill.

Ha! What a stinky salesman!

Wang Qiang realized their true purpose and relaxed, sitting on the sofa and lighting a cigarette.

"Wow, that's some good acting! No wonder they started by hyping up 'Three Kingdoms Kill'! I've never even heard of it, I'm not buying it!"

Wang Qiang's attitude was very tough. He originally wanted to take money from your pockets, but now he wants to take money from mine, huh?

impossible!

Now the roles have been reversed, and Lin Lang patiently takes out his phone to show him how popular "Three Kingdoms Kill" is.

"Boss, you're not exaggerating. Look at all the streamers online, they're all playing it, it's super popular!"

Wang Qiang glanced at his phone and confirmed that it was indeed as Lin Lang had said.

The game "Three Kingdoms Kill" is extremely popular!

But... so what!

Can a board game save his board game store?

"Young man, to be honest, my shop isn't doing well. I'll be closing down soon, and I don't have the energy to sell 'Three Kingdoms Kill' anymore."

Wang Qiang extinguished his cigarette, waved for the two to leave, and turned to return to the front desk.

"What if I could make your business boom again?"

When these words reached Wang Qiang's ears, he stopped and turned around.

"Hmm? What method?"

Wang Qiang was still somewhat wary of Lin Lang and remained skeptical of what he said.

But what if? What if it works?

It doesn't matter if it takes a few minutes, since there are no customers anyway.

And so, the three of them sat down to talk again.

"Boss, I learned from our conversation earlier why your business is struggling. Do you know what the core competitiveness of a board game store is?" Lin Lang asked, tapping the table.

"Core competitiveness?...Different board games?" Wang Qiang hadn't really thought about that, but the core of a board game store should be board games.

"Wrong! Completely wrong! There's only one core element, and that is—social interaction!" Lin Lang's tone rose a few decibels.

social contact?

What kind of core competitiveness is this?

A hint of disbelief was clearly visible on Wang Qiang's face.

Lin Lang continued, "Board games are just a medium; what your store is really selling is a social space, a space where friends can get closer."

Wang Qiang thought about it for a while and realized that it was indeed true.

"And then what? The core issue is social interaction, so what?"

Seeing this, Lin Lang leaned back on the sofa; "So you made a fatal mistake. Socializing isn't just about friends; it also includes socializing between strangers and between men and women!"

"Your customers usually come in groups of three or five, so have you ever thought about sharing customers with them, like today?"

Upon hearing this, Wang Qiang suddenly realized that it seemed to be true!

This wasn't the first time the situation involving two guests had occurred; it had happened once before, and he had discussed it with another table of guests.

By having them share tables, we avoided losing a number of customers.

But I didn't think about it too much at the time, and I never thought about that point!

"Your social model needs to shift from friends to strangers. People come here not only to play games, but also to meet other like-minded friends!"

"Imagine two handsome guys and two beautiful girls come into the store at the same time. Through your arrangement, they get to know each other and become friends. If they want to meet again next time, where would you choose as their first destination?"

"Or, if you wanted to make new friends, where would be the first place that comes to mind?"

These words immediately caught Wang Qiang's eye!

This method will work!

That's great!

The two tables of guests who hosted the previous gathering have indeed become regulars here. Why didn't I think of that?

"If you combine that with the currently popular game 'Three Kingdoms Kill,' do you think your store's business wouldn't be good?"

Seeing this, Lin Lang understood that he had approved of the idea and pushed the Collector's Edition of Three Kingdoms Kill in front of him.

Wang Qiang took the suitcase without hesitation and said, "Give me twenty sets first! How much?"

Become!

The first offline channel has been successfully established!

Lin Lang raised an eyebrow. "Okay, boss, we've agreed on this, so I'll give you a price that's at cost! Just give me 4000 yuan! I'll also give you two display stands for your advertising!"

"Hahahaha, sure!" Wang Qiang didn't hesitate and scanned the code to pay.

This left Shen Qi, who was standing to the side, stunned. Just a few words, and twenty sets were sold?

They're still selling it for 4000 yuan at cost price! The total cost is less than 200 yuan.

That's incredibly shameless!

Lin Lang: What's wrong with 4000 yuan? Chatting with someone is free!

However, she didn't say much, smiled and went back to the car, handing over twenty sets of "Three Kingdoms Kill" and the display stand to Wang Qiang.

"Haha, young man, from now on, everything's free at my shop! Play whatever you want!"

At this moment, Wang Qiang was no longer the same as before. He put his arm around Lin Lang's shoulder and escorted him to the door.

He now feels that his board game store is about to be revived.

"I wish you a prosperous business!" Lin Lang said politely for a few moments, then drove away with Shen Qi.

Upon returning to the store, Wang Qiang immediately started organizing a game in the group chat to spread the news about "Three Kingdoms Kill".

......

A certain engineering university.

As soon as Zheng Li got back to his dorm after class, the first thing he did was turn on his computer and start playing "Three Kingdoms Kill"!

I've been completely captivated by this game these past few days.

He first came into contact with this game because he watched Zz1tai's live stream, said a few words to him, and thought he would participate in a friendly match to teach him a lesson.

Although there were too many viewers in the friendly competition, I couldn't get on.

But it also opened the door to a new world for me.

The game "Three Kingdoms Kill" is so much fun!

"Come on, Zheng Li, let's go to the board game store and play for a while!" his roommate Chen Tao said.

Zheng Li declined their invitations without even thinking.

"Forget it, I'm already tired of those board games. Let's log in and play a few rounds of Three Kingdoms Kill!"

Now he doesn't want to play any games other than "Three Kingdoms Kill".

"They just released a new board game called 'Three Kingdoms Kill,' why don't we go to the store to play it? It's much more fun than playing on the computer!" Chen Tao showed him the message from the board game group.

Zheng Li was intrigued by this idea; the feeling of people gathering offline to play their favorite games was something that couldn't be provided online.

When the time comes, we'll scold whoever messes up, and then show them some amazing skills!

"Alright! Let's go then!"

"Um...you should wash your hair! It's a mess!"

"What do we grown men care about our appearance? We still need to wash our hair!"

"I'm organizing a game at the board game store... I have a younger sister!"

"I have a younger sister! Then wait while I take a shower!"