Entertainment: Starting with a Song of Rice Fragrance

The ranking of "Sha Po Lang" on the February new song chart is quietly rising.

At first, people thought it was just a simple background music for a TV series.

By the morning of February 5th, it had already ranked 2599th with 77480 downloads.

People were surprised to find that this little-known song with a strange name was about to break into the top 2500.

This is just an ordinary ending theme song, not some big company's heavily promoted singer's main song!

Even Feiyang Entertainment did not promote this song as Zheng Ning's main song in February, but instead focused on promoting his pure ancient style pentatonic song "Dong Feng Po"!

It's worth noting that many singers heavily promoted by companies are finding it difficult to break into the top 5000 despite their best efforts to promote themselves this month.

This song received almost no promotion; even the singer himself didn't have much confidence in it. It was just a song that was "since it's already been released, I might as well put it on the charts and see if it gets ranked anywhere"...

What makes them so qualified to be ranked so high?

"Hehe, promotion! Promote this song 'Sha Po Lang' vigorously!"

"We don't need to promote it to the point where everyone knows it, we need to make it a household name, someone everyone is familiar with, before we'll be satisfied!"

Meanwhile, at the headquarters of Changhe Winery, Chairman and General Manager Le Changhe was in his office, giving a grand speech to his subordinates.

That's right, they are the same winery that bought the first episode of the super popular TV series "The Legend of Sword and Fairy" to be canceled during prime time after it finished airing.

They originally had high hopes for the drama because of the great writer Qinglong Xianren.

In addition, the chairman himself is a loyal fan of this author's books, which is why he spent a lot of money to buy the first GG after each episode aired.

Although many subordinates criticized it, isn't this just paying for toilet time?

But the chairman himself was quite happy about it, and said that you all don't understand that this is the best time for GG (Girl's Time).

Everyone assumed this was a way for him to vent his anger and stubbornness after failing to secure the last, more coveted spot before the show aired, despite spending a fortune.

But what can we do? They're the boss; they call the shots.

So this "toilet time" that cost 1000 million to buy was only laughed at by the employees in private, and no one dared to say it to his face.

To be honest, Lao Le himself had some regrets.

He originally wanted to grab the first GG at the beginning of the episode, but he lost. To save face, he then tried to grab the first GG after the episode started playing. Even he himself thought that the 10 million had gone down the drain.

But unexpectedly, starting from the second day, the sales of Changhe Daqu, the product of Changhe Winery, experienced an inexplicable surge!

Sales that day were 1.1% higher than the previous day!

He thought it was just a coincidence, since it was before the Spring Festival and it was normal for alcohol sales to increase.

However, on February 3rd, his subordinates reported that yesterday's sales were 1.3% higher than the day before!

On February 4th, this increase was ridiculously amplified to 1.7%!

Now, as the head of the group, he finally realized belatedly that something was wrong!

He immediately ordered his subordinates to investigate what caused such high sales growth for three consecutive days. It should be noted that in previous years, even during the Spring Festival period in February, the sales of Changhe Daqu, as a high-end liquor, were very stable, with daily fluctuations of only a few tenths of a percent.

How come it has increased by more than 1% for three consecutive days, and even exceeded 1.5% on the third day?

After a full day of hard work and investigation, the staff finally found the source of this sudden surge in sales.

It's actually related to the ending theme song of a TV series!

Because the show itself is well-produced, viewers who finish watching each episode are reluctant to leave and want to hear the ending theme song.

So, still caught up in the lingering effects of the movie, these viewers somehow ended up watching the first alcoholic beverage ad at the end of the film without even realizing it!

In addition, in order to capitalize on the popularity of this drama, they deliberately invited several familiar faces from the show to film a period-style movie...

Viewers who had patiently watched this far even thought it was some kind of behind-the-scenes footage, and watched the whole thing with great interest!

"Wow? This wine looks pretty good, and it was even filmed with the second and third male leads and the second female lead? Changhe Daqu really put in the effort!"

Gradually, this conveyed the idea to the audience that even the characters in "The Legend of Sword and Fairy" liked to drink this kind of wine that looked delicious!

And as more and more people have come to like this song with its ancient Chinese style, "Sha Po Lang," more and more people are not in a hurry to go to the bathroom or change the channel after watching each episode!

When they finished listening to the end credits and wanted to change the channel or go to the bathroom, the TV instantly switched to a cameo appearance by a character from the show in ancient costume...

This unintentionally created a series of interconnected events: the main drama, the ending theme song, and the end credits bonus footage (which was actually just a joke).

That's why alcohol sales have skyrocketed these past few days, hasn't it?

After discovering this, Le Changhe slapped his thigh several times in surprise, until his palms and the top of his thighs turned red!

He then immediately issued an order, instructing his subordinates to start a frenzy of promotion for the ending theme song, "Kill the Wolf"!

"Promoting it is equivalent to promoting our Changhe Daqu liquor!"

"Each department has been given a strict order!"

"Starting with me, every vice president in the group is required to instruct their subordinates to promote 'SPL: Sha Po Lang' and to aggressively promote it to their relatives, friends, and all the social circles and groups they've joined!"

"The popularity and widespread appeal of this song directly impacts the sales of our Changhe Daqu music!"

"Every employee must send the message to at least 10 friends and family members, and to at least 5 group chats, and then submit a screenshot to their direct supervisor! The results of this promotion will be included in everyone's year-end performance evaluation!"

"I refuse to believe that with our group's nearly 10,000 employees and such intensive promotional efforts, we can't make this song a huge hit, which in turn will cause a surge in the sales of our 'Long River Grand Song'!"

then.

The situation then became what it was just like.

Even Flying Entertainment and Zheng Ning themselves didn't think about promoting or marketing this song.

It has risen so rapidly that it almost caught up with "Dong Feng Po", which was secretly upgraded to an A-level promotional standard by Fei Yang Entertainment under the instruction of Chairman Wang that "we should promote Zheng Ning more".

"What does 'planting willows unintentionally and they grow into a shady tree' mean? This is exactly what 'planting willows unintentionally and they grow into a shady tree' means!"

In the office, with his hands on his hips, Le Changhe looked down at the long river that runs through Xizhou from east to west with a triumphant air. He chuckled, took a deep drag on the cigar in his mouth, and exhaled a thick cloud of smoke.

"I will not only make him a shady tree."

"I want the willows to cover the mountains and fields, to blanket the sky!"

"Put in another 500 million and promote this song like crazy! This combined approach is so much more effective than our old, mindless, individualistic methods that always fail!"

On the fourth day, sales increased by 1.95% compared to the previous day.

Chairman Le felt refreshed and in high spirits, as if he had become 10 years younger!

What they smoke is no longer cigars, but wine, women, wealth, and power, a never-ending stream of "get rich quick!"

"I hereby declare that, starting today, I am a fucking die-hard fan of Zheng Ning!"

He waved his hand and muttered to himself with a grand air.

"From now on, Zheng Ning is our God of Wealth at Changhe Winery! If our sales can maintain this rapid growth tomorrow, I'll erect a statue of him at the factory gate and enshrine him as a mascot!"