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On the other side, on the 5th floor of the office building where Xingka was located, even though it was already 11 p.m., the entire floor was still brightly lit.

Only half of the employees from the operations department actually stayed at StarCard. Their department was also responsible for organizing the Escape from Chicken Cove Grand Prix. The other half were at the city stadium, where they were responsible for on-site work.

The employees who remained at Starcard to handle online work erupted in cheers after seeing the Grand Prix come to a successful close.

Fortunately, the employees of other companies in the office building had already left work, and apart from the security guards, they were the only ones left in the building, so they would not receive any complaints about disturbing the peace.

Not long after, Chen Dong, Yin Qingying, Shen Shi, and the other half of the operations department staff returned to Xingka.

Upon seeing Chen Dong and his team arrive, the deputy head of the operations department who remained at Xingka immediately greeted them with a smile and reported on all the online data.

"Mr. Chen, the number of online viewers for this Grand Prix has exceeded 20 million. During the competition, the total number of viewers in the live broadcast rooms on various platforms has remained at around 9 million. Even at the end of the competition, there were still more than 2 million viewers in the live broadcast rooms."

Roughly estimated, to achieve such an effect through GG's promotional methods, it would require at least hundreds of millions of yuan.

Currently, online discussions about the "Escape from Chickenkov" Grand Prix have exceeded 100 million and are increasing rapidly. By tomorrow, the number of discussions may surpass 2 billion!

The deputy manager seemed very excited and happy about the great success of the Grand Prix, so when he reported, his speech became much faster than usual.

Chen Dong didn't pay attention to all the data in the deputy manager's words, but focused on a few key figures.

"So, this grand prix only cost less than ten million, yet achieved the same promotional effect as GG, which cost over one hundred million?"

"That's right, Mr. Chen." The deputy manager nodded. She hadn't expected the Grand Prix to have such a good effect, bringing "Escape from Chickenkov" to a wider audience.

Chen Dong turned around and looked at Yin Qingying, who had been standing behind him.

She wasn't proud of her achievements; she maintained her usual aloof expression, as if she wasn't the one who saved Chen Dong hundreds of millions in publicity costs.

Chen Dong turned his gaze back to the deputy head of the operations department and asked a question.

"So, what is the conversion rate among the people brought to 'Escape from Chicken' by the Grand Prix?"

The deputy manager shook his head, not answering directly. "Mr. Chen, it will probably take a few days to get an answer to this question."

Upon hearing this, Chen Dong nodded, no longer dwelling on the issue, and turned to look at the two managers behind him, as well as the head of the operations department.

"Since the Grand Prix has been so successful, could we make it a permanent event in the future?"

In other words, a grand tournament is held periodically, with cash prizes to attract skilled or lucky players.

After Chen Dong said this, everyone present fell into deep thought, considering the feasibility of Chen Dong's approach.

Yin Qingying was the first to give her opinion.

"Mr. Chen, I think this idea is feasible to some extent. However, due to the nature of the game 'Escape from Chicken', the Grand Prix cannot be developed in a competitive direction. At most, it can be regarded as an entertainment event."

Chen Dong looked up at the others, and no one objected to or added to Yin Qingying's idea.

So Chen Dong nodded and immediately approved the plan.

"Alright, then let's continue to hold this Grand Prix as an entertainment event from now on. As for the interval between events, you can discuss it and come up with a result."

Then, Chen Dong looked at Yin Qingying and said with a smile, "By the way, I have seen all the hard work that everyone has put in to organize this Grand Prix."

Manager Yin, please make a note of this: after the international grand prix concludes, grant the operations department three days of paid leave. Also, triple this quarter's bonuses!

Since his employees saved him 100 million yuan, it's only right that Chen Dong use some money to reward these hardworking employees.

Even the finest horse, if not well-fed and lacking strength, will not show its beauty.

Soon, the news that the Escape from Chickenkov Grand Prix would become a regular event was released overnight by the operations department on Starcard's official account.

Taking advantage of the lingering influence of the Grand Prix, the statement quickly spread to many Escape from Chickenkov players and fans who were still working late into the night.

Overnight, platforms and forums such as Yinfu, Manjiao, and Bilibili were all discussing the game "Escape from Chickenkov".

It can be said that Escape from Chickenkov has become a game that has broken into the mainstream in China.

In addition, Su Tao's famous moment of pulling out the crown to turn the tide in the final moments of the game was also edited and uploaded to the internet.

As expected, the video went viral, garnering millions of views on YouTube and hundreds of thousands of likes and saves on TikTok.

Although this data may not seem like a lot, and it's not quite mainstream, in reality, almost all players of Escape from Chickenkov overseas have already taken notice.

After witnessing the great success of the domestic Grand Prix, these players began to look forward to the international Grand Prix that Starcard would be holding online in a week.

The rules for the two competitions are the same, and even the prize money for each ranking is roughly the same.

The first place winner receives $15,000, the second place winner receives $12,000, and so on, with the last place winner receiving $2,000.

Similar to the domestic competition, StarCard also invited many streamers and professional players with a certain influence on the international stage, as well as four amateur players who passed the preliminary selection.

Moreover, with the precedent set in China, overseas players are also beginning to look forward to whether the Escape from Chickens Grand Prix will become a regular entertainment event abroad.

However, some defamatory comments also appeared under these videos, and the accounts that posted these comments mostly used Japanese language.

Some accounts that spoke in English also had their identities exposed because of their IP addresses.

These are all Japanese people who blindly believe in so-called national bloggers and look down on the game "Escape from Chicken".

In their view, this game made by Chinese people is far inferior to games made by their own Japanese game companies.

Coupled with the long-standing animosity between the two countries, many Japanese people naturally became haters of "Escape from Chickenkov".

Some rational observers might be able to discern the mindless trolling remarks of these haters, while others who are easily swayed by rumors, even if they develop some interest in Escape from Chickenkov after watching some videos, might cancel their purchase plans based on the comments of a few Japanese people.

In other words, these Japanese people who volunteered to become online trolls have already created some obstacles to the promotion and distribution of "Escape from Chicken Cop".