LPL didn't want me? I joined SKT instead!

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November in Seoul already carried a biting chill, but for Xiao Yan, who had just lifted the Summoner's Cup and been crowned FMVP, the temperature around him was burning hot.

Upon returning to South Korea, Xiao Yan did not immediately plunge into the training room at the base as he usually did.

Before the transfer window was completely closed and the new lineup began to gel, he experienced the most intense and lavish period of his career in the "Vanity Fair."

As the newly crowned core of the SKT super team and a superstar who broke the LCK's historical salary record, Xiao Yan's commercial value has now reached an extremely terrifying level.

The club's parent company, SK Telecom, and its major sponsors naturally wouldn't miss this excellent opportunity to generate buzz.

Shedding his slightly oversized team uniform and donning a bespoke suit handcrafted by a top Italian tailor, Xiao Yan's already handsome and refined face radiated a dazzling brilliance that rivaled that of popular idols when he appeared at various business parties, brand launches, and fashion magazine photoshoots, enhanced by top-notch makeup and styling.

In South Korea, a country with a highly developed e-sports industry that is even considered a "national sport," the social status of top e-sports players actually surpasses that of idols and ordinary actors who are mass-produced like on an assembly line.

Actors and idols need to please tycoons and fans, but Xiao Yan doesn't have to.

Therefore, in these elegant and glamorous occasions, Xiao Yan naturally became the focus of attention.

Those popular actresses and girl group leaders who are usually aloof and pure on screen all showed amazing enthusiasm when facing Xiao Yan.

"Congratulations on winning the championship, Xiao Yan! Your performance in the finals was absolutely amazing!"

Accompanied by the intoxicating scent of high-end perfume, a group of exquisite faces gathered around Xiao Yan, taking intimate photos under the flashing lights.

In unseen corners or during parties, these female celebrities would always offer their personal business cards or scan them with their phones in an extremely natural and elegant manner.

Among them, Xiao Yan not only saw several currently popular national goddesses, but also recognized several potential actresses who were currently playing minor roles in various film crews or had just debuted, but who would become famous in the next few years, thanks to his "prophetic" perspective as a transmigrator.

Xiao Yan politely and gentlemanly exchanged contact information with them.

However, when Xiao Yan returned to his hotel suite late at night and casually opened his phone's chat app, the message that popped up on the screen made him chuckle softly.

"Xiao Yan Oppa, you've worked hard today. How about we go to Cheongdam Cave for coffee tomorrow? (Cute emoji)"

"Xiao Yan, I've been playing League of Legends lately, but I'm always bad at ADC. Could you connect with me tonight and teach me?"

"Are you asleep? You didn't seem to eat much at the party today. Do you want me to bring some late-night snacks to your room? I know a really good ginseng chicken soup place."

Looking at these explicit, implicit, and even blatant invitations, Xiao Yan's eyes remained completely unmoved, showing none of the excitement typical of a naive young man just entering the world of romance.

He knew all too well what these actresses were planning.

In this era where traffic is king, Xiao Yan's name now represents the largest traffic pool in LCK and even the global e-sports circle.

As long as they can be associated with him in any way, even if it's just a vague rumor, these actresses can instantly dominate the headlines of major entertainment sections in South Korea.

What they valued wasn't him as a person, but rather the "FMVP aura" and massive fan base that could make someone an overnight sensation.

Riding the wave of popularity, exploiting others, and creating hype—these are all common practices in the entertainment industry, and Xiao Yan was already quite used to them before he transmigrated.

"Ha, you want to use me as a stepping stone?"

Xiao Yan smiled faintly, casually tossed his phone onto the large leather sofa, and didn't reply to a single message.

He not only ignored these temptations, but also transformed himself at an astonishing speed amidst the intense business activities.

From the initial awkwardness in front of the camera to later speaking fluently in front of various brands, she was able to skillfully defuse reporters' tricky questions with impeccable diplomatic language.

Xiao Yan displayed a maturity and sophistication completely inconsistent with his eighteen-year-old age.

He was like a sponge, frantically absorbing the rules of this world of fame and fortune and quickly turning them into leverage for himself.

All of this was observed by Kim Sun-joong, the general manager of SKT, who had been by his side the whole time.

At a high-end appreciation dinner held by SK Telecom, Kim Sun-joong stood on the VIP terrace on the second floor, holding a glass of red wine, looking down at Xiao Yan in the center of the hall.

"This kid... he's a born star." Kim Sun-joong took a sip of red wine, his eyes gleaming with the shrewdness of a businessman.

He also noticed the almost fanatical pursuit of Xiao Yan by those female stars.

As a seasoned veteran who has been navigating the South Korean business and entertainment industries for many years, how could Kim Sun-joong not understand those women's thoughts?

"Want traffic? Want buzz?"

Kim Sun-joong looked at the female stars, a playful smile curving his lips.

Suddenly, a flash of inspiration struck Kim Sun-jung's brain like lightning.

A bold, even insane, business plan suddenly emerged in his mind!

Since these women in the entertainment industry are so eager to ride on Xiao Yan's popularity, and since Xiao Yan's popularity in South Korea has reached such a high level, why doesn't SKT take the lead and fully monetize this massive, cross-cultural buzz?

Although the esports scene has always been popular, its audience has ultimately been limited to young players.

If only there were a key to completely unlock the doors to mainstream entertainment and the mass market...

"Xiao Yan is the key!"

Kim Sun-joong gripped his wine glass tightly with excitement, the red wine swirling violently within.

He didn't even bother attending the dinner; he immediately beckoned to his assistant and urgently ordered, "Go and contact the heads of the planning and business departments right away, and tell them to be in my office at eight o'clock sharp tomorrow morning for a meeting!"

"General Manager, is there any new sponsor you want to discuss?" The assistant paused for a moment.

"No," Kim Sun-joong's eyes burned with fierce ambition, "I want to create a super reality show with Xiao Yan as the absolute core, spanning the e-sports and entertainment industries! I want all of South Korea's top female stars to compete to be his 'support'!"

At this moment, Xiao Yan was surrounded by three or four popular girl group members. He wore a polite yet aloof smile and spoke to them with elegant manners, neither appearing cold nor giving them any excuse to create hype.

"This kid... he's a born star." Kim Sun-joong took a sip of red wine, his eyes gleaming with the shrewdness of a businessman.

He also noticed the almost fanatical pursuit of Xiao Yan by those female stars.

As a seasoned veteran who has been navigating the South Korean business and entertainment industries for many years, how could Kim Sun-joong not understand those women's thoughts?

"Want traffic? Want buzz?"

Kim Sun-joong looked at the female stars, a playful smile curving his lips.

Suddenly, a flash of inspiration struck Kim Sun-jung's brain like lightning.

A bold, even insane, business plan suddenly emerged in his mind!

Since these women in the entertainment industry are so eager to ride on Xiao Yan's popularity, and since Xiao Yan's popularity in South Korea has reached such a high level, why doesn't SKT take the lead and fully monetize this massive, cross-cultural buzz?

Although the esports scene has always been popular, its audience has ultimately been limited to young players.

If only there were a key to completely unlock the doors to mainstream entertainment and the mass market...

"Xiao Yan is the key!"

Kim Sun-joong gripped his wine glass tightly with excitement, the red wine swirling violently within.

He didn't even bother attending the dinner; he immediately beckoned to his assistant and urgently ordered, "Go and contact the heads of the planning and business departments right away, and tell them to be in my office at eight o'clock sharp tomorrow morning for a meeting!"

"General Manager, is there any new sponsor you want to discuss?" The assistant paused for a moment.

"No," Kim Sun-joong's eyes burned with fierce ambition, "I want to create a super reality show with Xiao Yan as the absolute core, spanning the e-sports and entertainment industries! I want all of South Korea's top female stars to compete to be his 'support'!"