Reborn in 1999: Starting as a black marketeer
Chapter 70 A Good Start
In the afternoon, the number of phone calls did increase. Anna, Vera, and Sofia took turns on duty and answered many inquiries.
Some of them, after consulting, scheduled an appointment to come to the company for an on-site visit and detailed discussion, so it seems that the treatments they received were effective.
Around 3 p.m., while Anna was on the phone, the company doorbell rang. It was Ivan, back again…
This time, he didn't put on airs and readily asked for a hundred pairs of jeans, six hundred rubles each, a hundred pairs would be exactly sixty thousand!
After making the payment, Ivan specifically asked for some extra product catalogs and posters, saying he wanted to set up his Levi's counter as a resale store when he got back!
As for whether the mall management would have any objections, Ivan wasn't worried. As long as he paid his counter rental fee on time every month, the mall wouldn't bother with such trivial matters...
After filling out the sales order and delivery slip, Anna took them to Wang Feiyang's office for signature. Then, Anna directed Vera and Sophia to retrieve the goods from the warehouse, and Ivan inspected and counted them on-site before sealing the boxes.
Of course, items such as brochures, posters, and packaging bags were also packed in a small box, which was considered a free gift.
A hundred pairs of jeans isn't actually that many; they can fit in a medium-sized box, but it's quite heavy. Ivan had to go back to his car to get a small trolley before he could finally unload the whole thing.
Anna also noted down his shop's address and his contact information, promising to send staff over in a few days to guide him on product display and shop setup, and even provide sales training...
These are things that the big market can't possibly provide. After hearing this, Ivan also felt that the high price was indeed justified!
Not only are the product quality and styles much better, but the after-sales service is also so thoughtful!
After seeing Ivan off, Anna's steps became much lighter. She entered Wang Feiyang's office with a beaming smile and said, "Boss, we've finally opened for business! Judging from the calls we received this afternoon, I reckon we'll have quite a few more clients coming in the next few days. Besides, we still have two magazine issues to publish; those should be even more effective!"
GG had just been launched and customers were already coming to make a purchase, which was somewhat unexpected for Wang Feiyang. He had thought it would take at least two days before the official opening.
It seems that my idea of starting my own company and building my own brand is correct. The Russian market does indeed need relatively high-quality products right now.
Sixty thousand rubles, all in five-hundred ruble notes, a thick wad, were stuffed into a large envelope and put into his backpack.
Wang Feiyang felt he should buy insurance and keep it in his office; otherwise, it wouldn't be safe to always carry these payments with him, and it wouldn't be worth it to make remittances every day.
The shop owners in the big market send money every day after closing their shops; their daily payments can be tens of thousands of dollars!
Over the next few days, customers came to our door almost every day, sometimes several groups a day!
For all those who wish to cooperate, the company's sales policy will apply. The minimum order quantity is one hundred pieces, and the price is six hundred rubles.
Most customers are hesitant to order too much for their first collaboration, so they usually order 100 pieces to test the waters. If they sell well, they'll order more; if they don't, they'll lower the price to clear the stock...
Of course, some clients did not reach an agreement, some because they thought the price was too high, and some because they did not have the financial strength to order so much at once. But Anna strictly followed the company's regulations and did not budge an inch.
In less than a week, 28 customers have already partnered with the company and become its sales outlets, selling a total of 3500 pairs of jeans!
There were over two million rubles in the newly purchased safe in Wang Feiyang's office!
That's equivalent to $80,000, or 700,000 RMB!
The cost of purchasing 3500 pairs of jeans is only 140000 RMB, resulting in a profit margin of 400%...
However, the calculation isn't quite like that. Besides the cost of goods, which is 140,000 RMB, there are also logistics and customs clearance fees, company premises, personnel expenses, GG fees, etc...
These tangible and intangible expenses are all part of the cost. If you take all of these into account, the profit will not be so high.
…………
Another advantage of having a company near the Alpha Hotel is that you don't even need to leave the building to make remittances. There are several companies in the building that specialize in cross-border remittances. You can give them US dollars or rubles here, and they will directly transfer RMB to your designated bank account in China at the exchange rate of the day. It's much faster and more convenient than a bank, although the fees are a bit higher...
Wang Feiyang took the 2.1 million rubles directly to a money exchange company on the third floor and transferred the money to his domestic bank account. After paying several hundred US dollars in handling fees, the domestic bank account received 700,000 RMB!
After transferring the money and returning to the office, I checked the time and it was only 2 PM, so I immediately made a phone call.
"Hello, Mr. Gu, this is Wang Feiyang..."
When Gu received Wang Feiyang's call, he was very surprised. He still remembered the young man who bought 10,000 pairs of jeans at once. To be honest, that was the biggest deal he had ever made since he opened his shop in the wholesale market!
Since they are wholesalers targeting shops in various cities and prefectures within the province, they generally don't order large quantities. A customer ordering dozens or hundreds of items at a time is considered quite a large customer.
It's rare to encounter a major client who orders tens of thousands of items at once, how could I possibly forget about them?
"Mr. Wang, you must be in Russia now. My phone is showing a whole bunch of numbers on the incoming call screen, haha. How are you doing over there? Are you getting used to it?" Mr. Gu said cheerfully.
"It's alright. I'm calling you today because I have something important to discuss. For those styles I ordered last time, please prepare another 20,000 pairs for me. Try to expedite the process, as I need them urgently!" Wang Feiyang said briefly. Although the company still had more than 6,000 pairs of jeans in its warehouse, it was hard to say how long they could last, since his business was serving the entire Russian market and even neighboring countries.
Those customers who have already taken the goods will likely return to restock within a month or two at most. With the addition of new customers in the coming period, the inventory probably won't last more than a month...
So after he wired the money back, he immediately called General Manager Gu to expedite the order for a new batch of goods.
As for new styles and new categories, there's no rush for now. We'll stick with the four classic styles. Customers have already agreed that these styles are well-designed, so we shouldn't change them easily.
Mr. Gu was truly astonished. Wang Feiyang had only been gone a few days, and he was already ordering another batch of goods, and the quantity was doubled?!
He hesitated for a moment, then tentatively asked, "Mr. Wang, is that batch of goods selling well in Moscow? How many have been sold? Twenty thousand pieces is no small sum. Although this isn't our first time cooperating, for this replenishment, we can pay half upfront, and the rest within two months..."
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