Reborn in 1999: Starting as a black marketeer

Anna was well-prepared; she brought a thick stack of fashion magazines and various newspapers to work today. As she showed them to Wang Feiyang, she explained the differences between the various magazines and newspapers, and how much each type of "GG" cost.

Wang Feiyang had already planned for GG. After Anna finished speaking, he nodded and said, "Necessary publicity is still necessary, but it doesn't need to be too large-scale in the early stages. You can try it out with two or three newspapers and magazines first. Keep the GG budget under ten thousand US dollars."

If we're talking about this batch of 10,000 pairs of jeans, a budget of $10,000 for GG would be too much!

That's equivalent to adding a dollar to the cost of each pair of jeans out of thin air...

But now that a company has been established, the calculations are different. After all, these promotions have increased the company's brand awareness. After this batch of goods is sold out, there will be another batch. Customers are gradually accumulated, and they don't just come to buy goods once and never come back.

Therefore, in the long run, this money must be spent!

Anna nodded happily and said, "Ten thousand US dollars is enough. These days, newspapers and magazines are having a tough time. Apart from the most famous ones, the others are barely surviving, so the cost of GG has been reduced significantly. With a budget of ten thousand US dollars, we can choose about two magazines and five newspapers to do one issue of GG. If nothing unexpected happens, it should help the company open up sales channels."

How to discuss GG is Anna's job; Wang Feiyang is only responsible for reviewing the final GG plan and expenses.

The company currently has no clients, so the group doesn't have much to do. Apart from Anna constantly making phone calls to various newspapers and magazines, Wang Feiyang simply took Vera and Sovia to the warehouse to organize the goods.

As per his request, the property management company had several rows of wooden shelves made. Wood was cheap here, so the cost was not high.

The three of them were busy unpacking the boxes of goods, sorting them by model and size, and placing them on the shelves with clear labels.

The heavy physical labor was naturally left to Wang Feiyang, while the two girls were responsible for the lighter tasks such as counting goods and recording quantities and model numbers. Lunch was served in the small restaurant on this floor, with a meal allowance of 150 rubles per person, which was basically enough.

I was busy until 4 p.m., when it was already dark outside, and it was time to go home.

In Russia, people usually get off work quite early in the afternoon. The large markets, in particular, are practically deserted after 2 PM.

Most regular companies close at around 4 p.m., and Wang Feiyang followed suit, also setting his company's closing time at 4 p.m.

"Alright, that's enough for today. Everyone's worked hard. We'll finish the remaining few packs tomorrow. Go home early." Wang Feiyang clapped his hands and said to the three women with a smile.

Vera and Sofia were relatively young, and when their boss told them they could leave, they happily got dressed and prepared to go.

Anna, however, did not rush to leave. Instead, she pulled Wang Feiyang to her office and reported on her contact with various magazines and newspapers that afternoon.

"...That's the current situation. After communication, I think we can do a GG for these two fashion magazines and these four newspapers. The cost is also reasonable, around eight thousand US dollars in total..."

She bent over, flipping through the magazines and explaining them to Wang Feiyang. Her long, golden hair fell down and brushed against Wang Feiyang's cheek, making him feel a little itchy.

Wang Feiyang glanced at the magazines and saw that they were indeed well-known media outlets in Russia. He smiled and said, "If you think it's feasible, then go for it. Contact the magazine publishers as soon as possible and try to get it in the latest issue."

Anna smiled and said, "That's no problem. These magazines can't even fill all their positions right now, they're just hoping we can recruit more. I'll ask them for some more favorable terms later."

Although she only had two "soldiers" under her as the business director, she was quite conscientious and responsible, much more so than Wang Feiyang, the so-called "general manager".

Anna cherished this job. With a base salary of $800 and sales commissions, she could earn more than $1,000 a month, which was an absolute high salary in Moscow in 2000!

It's more than four times higher than her previous job!

Even though prices are high in Moscow, you can still live a relatively decent life...

Therefore, Anna hopes that the company can develop smoothly, and she is willing to use her years of accumulated industry experience and connections to achieve this.

"Boss, I think the company's sales policy should be clearly defined. We can't just sell to any customer who comes in and buys a few pairs of jeans. We need to set a threshold," Anna said earnestly.

"Oh? Do you have any good ideas?" Wang Feiyang asked casually.

"Let's set a minimum order quantity. For example, only by wholesaling more than one hundred pieces at a time can we enjoy the discounts offered by the company, recognize the store as a sales outlet of the company, and grant it a certain area of ​​protection..." Anna spoke eloquently, clearly having given it much thought.

What she said was actually a simplified version of the "brand franchise" policy, which Wang Feiyang was very familiar with.

Inspired by Anna's words, Wang Feiyang had some new ideas and said with great interest:

"That's a good idea. Our company can promote it to our customers, saying that we will be adding new product categories in the future, such as casual wear, denim suits, and even bags, shoes and socks."

But the quality is definitely much higher than that of those in the big market. If customers are willing to become our sales outlets, we will not only provide them with regional protection, but also, when new product categories are launched in the future, we may even upgrade their stores to our company's brand stores.

In the future, our company will also become a comprehensive company, and will establish its own self-operated stores and flagship stores...

Wang Feiyang was well aware that he couldn't make big money just by selling counterfeit goods, so once the company grew, he would start to transform and create his own brand.

The source of goods will still be domestic, but they will no longer be labeled with international brands. Instead, they will be labeled with their own brand.

Creating a famous Russian brand using high-quality, inexpensive clothing from China shouldn't be too difficult.

Moreover, Russia has the potential to reach the entire Eastern Europe. Once it grows large enough, it can open stores in surrounding Eastern European countries. Even if it can't compete with international chain giants like ZARA or Uniqlo, becoming a regional clothing giant shouldn't be a problem.

Don't underestimate the business of running a clothing chain. You should know that the owners of ZARA and Uniqlo have topped the international rich list and were once the world's richest people!

After discussing business, the two put on their coats, locked the company door, and left work together.

Anna took the subway home, but Wang Feiyang was too lazy to squeeze onto the subway, so he took a black cab back to his dormitory.

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