Against the Current Hong Kong 1979
Chapter 51: Learn to Create Hype
(Chapter 49, released, then back in. I spoke to the editor to see if it can be released again.)
As soon as Zhang Shuai'an opened the door, he saw Ling Zhijian.
"Brother Jian, what brings you here?"
When He Jiatong saw Ling Zhijian, a look of surprise appeared on her face.
"I called him here."
Before Ling Zhijian could speak, Zhang Shuai'an replied, "You tidy up these letters; I need to discuss some things with my brother, A-Jian."
"Oh." He Jiatong looked puzzled and murmured, "When did Brother An become so close to Brother Jian?"
Zhang Shuai'an closed the door and took Ling Zhijian to the rooftop.
He patted Ling Zhijian on the shoulder with a smile and said, "Brother Jian, you've worked hard. Just tell me how much it cost, and I'll reimburse you."
"No, no."
Ling Zhijian's attitude towards Zhang Shuai'an has changed. "It didn't cost much. We're all friends. I just helped out a little and didn't need any reimbursement."
A month ago, this person in front of me was an unknown mainland guy, but now he's become the number one popular young actor. It's so hot that you feel like you're burning up just standing next to him.
Most importantly, this kid in front of me has some tricks up his sleeve.
Last night, some fans did go to the restaurant to wait for Zhang Shuai'an, but most of them were secretly hired by Zhang Shuai'an at his behest.
Even the so-called rich young lady driving the Ferrari was a temporary actress hired by Ling Zhijian at Zhang Shuai'an's request, and the car was also rented.
It cost quite a bit of money, just for that short time, and it cost over two thousand yuan, including the car and the driver. That's more than two months' salary for him.
Although Ling Zhijian felt a little sorry for Zhang, he valued Zhang's potential even more.
This kid is clearly no ordinary person. If we show him goodwill now, we might reap a rich reward in the future.
As for what to do if you misjudge, you can only treat it as if you went to the nightclub a few more times and picked up an extra girl.
"I've bought all the newspapers and weeklies you wanted."
Ling Zhijian was stunned for two or three seconds, but quickly came to his senses and handed the stack of newspapers he was holding to Zhang Shuai'an.
Some of the more well-known newspapers include Sing Pao, Ming Pao, New Evening Post, Hong Kong Island Daily, and Oriental Daily News...
There are also some influential weekly magazines, such as Hong Kong Island Television, Film & Television Pictorial, and Ming Pao Weekly...
Zhang Shuai'an said with a smile, "I'll watch for a while. Brother Jian, you don't mind waiting on the side, do you?"
"I don't mind at all, not at all."
Ling Zhijian waved his hands repeatedly.
Zhang Shuai'an began flipping through the newspaper in his hand, searching for reports related to him.
Just as he had predicted, last night's events indeed caused a sensation, with almost all the media reporting on it.
Some tabloids even embellished the story, using the guise of reporting to write borderline novels, almost fabricating an entire love story between Zhang Shuai'an and a rich girl.
Zhang Shuai'an was even tempted to tip him for his writing skills.
"Anzai, you're really famous now!"
Ling Zhijian whispered a compliment from the side: "Back when I was looking for newspapers at the newsstand, nine out of ten had articles about you, and more than half of them even had your movie stills on the cover. In the past, only a few actors like Ti Lung and Adam Cheng had experienced this."
"I hope there were no loose ends from last night's events." Zhang Shuai'an glanced through the newspapers and had a general idea of what had happened.
"Of course not. That woman was found through a friend. She didn't know it was arranged by me, and it certainly wouldn't involve you."
Ling Zhijian asked, somewhat confused, "Anzai, to be honest, I don't really understand why you're doing this."
"It's hype," Zhang Shuai'an replied.
Ling Zhijian was taken aback: "What are you cooking?"
Zhang Shuai'an smiled and turned to look at Ling Zhijian: "To put it bluntly, it's about raising your own value, you understand?"
"Oh." Ling Zhijian had a vague idea, but still didn't quite understand.
Zhang Shuai'an looked intently at Ling Zhijian. He knew Ling Zhijian would definitely start his own business later, and there would be a shortage of talent then.
The man in front of him, Ling Zhijian, had been working as a production assistant at TVB for many years without getting a chance to be promoted, so he could be put to good use.
Zhang Shuai'an patiently explained, "I'm a complete newcomer. Although I became popular because of one drama and have gained some popularity for now, I still lack experience. Whether I want to take on roles or film movies, I probably won't get much pay."
Ling Zhijian nodded, confirming that this was indeed the case.
Zhang Shuai'an asked, "Brother Jian, for a newcomer like me, how much can I expect to get for a TV drama role?"
Ling Zhijian thought for a couple of seconds and then added, "Probably around twenty or thirty thousand yuan."
Zhang Shuai'an wasn't sure if the number was correct, but after thinking about it, he felt it was about right.
"But after my hype yesterday, TV producers will have to raise their prices if they want to hire me again."
Zhang Shuai'an's tone was slightly indifferent, "Because I don't even bother with sports cars worth more than 100,000 yuan, and if they try to negotiate with me for prices below 100,000 yuan, those GG dealers themselves will feel embarrassed."
Thinking about it that way, it makes sense.
What happened last night caused quite a stir, and this morning all the newspapers, big and small, reported on it... This is tantamount to indirectly publicizing Zhang Shuai'an's refusal of the luxury supercar.
In addition, there have been reports of the soaring ratings of "Young Detective Bao Qingtian" during this period.
Zhang Shuai'an's popularity reached an astonishing level in a short period of time.
Ling Zhijian suddenly thought of a problem: "What if the GG merchant thinks it's too expensive and doesn't buy from you anymore?"
"Good question." Zhang Shuai'an nodded. "That requires me to keep my popularity high. I need to make them crave my popularity so they have no choice but to come to me."
This is a trick that capital often plays in later generations. By using such gossip, they keep pushing young actors and actresses with little to no work to the top of the trending topics list. As long as the popularity continues for a year or two, people will naturally mistakenly think that this person has a high status.
For example, Fan Shuangbing and Yang Mi both like to use this trick.
Later celebrities all learned to use this trick: a small cut on their hand to trend on social media, taking a walk to trend on social media, faking illness to trend on social media, being questioned for faking illness to trend on social media, then saying they were cyberbullied to trend on social media, going live to refute rumors that they were not sick to trend on social media... it never ends.
Zhang Shuai'an has no capital to promote him now, so he can only create news to promote himself.
He continued, "I'm going to Ming Pao this afternoon. Could you find a few reporters to secretly take pictures of me entering the newspaper office?"
Ling Zhi was a little confused: "Huh? Anzai, what are you doing?"
Zhang Shuai'an said calmly, "The short story in the Ming Pao supplement is one I wrote. I went to the newspaper office to finish the remaining manuscripts and settle my payment."
"Huh..." Ling Zhijian picked up the Ming Pao newspaper, turned to the supplement, which contained Chapter 14 of Volume 2 of "Broken Void," titled "Famous Courtesans of Hangzhou."
He glanced at it quickly and found that the writing was quite solid, and it really looked like the work of a master. Looking at the signature, it was indeed Zhang Shuai'an.
Ling Zhijian was initially surprised, but quickly recovered. "Young Detective Bao Qingtian" was originally a novel written by Zhang Shuai'an, which was later adapted into a screenplay.
Thinking about it this way, it's not surprising that he could write martial arts novels.
Next, Zhang Shuai'an plans to find a female celebrity with some buzz and hype up their relationship.
He originally wanted to discuss this matter with Zhao Yazhi, but what happened last night temporarily disrupted his plans.
Chen Yulian and the like aren't famous enough; hyping her up would be pointless. Unless they bring in Chow Yun-fat, a three-way collaboration would create a bigger buzz and double the effect.
However, given that Chow Yun-fat loved Chen Yulian to the point of being willing to die for her, the uncontrollable risks are quite high.
This is temporarily listed as a backup plan.
This female celebrity must have some fame or inherent popularity, so that the hype will be interesting and the audience will follow it relentlessly.
Who should I contact?
Zhang Shuai'an couldn't help but think about it, and then asked Ling Zhijian, "Brother Jian, which female celebrity do you think has been the most controversial lately?"
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