Fleeing from famine? Not a chance; the divine healer's wife made her fortune.

Chapter 211 Shaping the Honey Brand

Shaping the honey brand

Su Yunlan looked at Xiao Yuhan, her eyes sparkling with excitement, and a confident smile appeared on her lips.

"Although our honey has started to sell well, it's not enough! We lack our own brand, a name that people will immediately think of when they see our honey!"

Looking at her radiant appearance, Xiao Yuhan's heart was filled with tenderness.

He knew that once Su Yunlan made up her mind, she would go all out.

He held her hand and said firmly, "Yunlan, do whatever you want to do. I will always support you."

Su Yunlan felt the warmth of his palm, and her heart was filled with strength.

She took a deep breath and sketched out a blueprint for the honey brand in her mind.

A catchy name, a unique design, a touching story... these are all indispensable elements for building a successful brand.

She wants her honey to be more than just a commodity; it should be a symbol of culture and a guarantee of quality.

Without further ado, Su Yunlan began preparations.

She first named her honey "Yunxi Honey".

Yun is taken from her name, while Xi represents the clear stream near the bee farm, symbolizing purity and naturalness.

Next, she designed a simple and elegant logo, with bees and flowers as the main elements, in bright and vibrant colors.

All is ready except for the opportunity.

Su Yunlan decided to launch "Yunxi Honey" to the market so that more people would know and love it.

However, reality gave her a heavy blow.

When she arrived at the market with great enthusiasm to introduce her honey to people, she was met with skepticism and cold looks from many.

"Is this honey really good? Boss Qian's honey was cheap and affordable before, your honey is so expensive, it must not be good!"

"Exactly! Who knows if your honey is real? Maybe it's fake, mixed with sugar water!"

"I think this young lady is just trying to scam us out of our money. Don't fall for it!"

These doubts were like sharp swords, piercing Su Yunlan's heart.

She never expected that the owner of the money shop had spread so many rumors behind her back in order to suppress her.

Those who were initially interested in her honey also backed out.

Su Yunlan felt helpless. She clearly used the best methods to brew honey, and the quality was absolutely top-notch, so why couldn't she gain people's trust?

Looking at her dejected appearance, Xiao Yuhan was filled with anger.

He wanted nothing more than to rush up and teach those who slandered Su Yunlan a lesson.

But he knew that violence wouldn't solve the problem; it would only make things worse.

"Yunlan, don't be discouraged. They don't believe us because they don't understand our honey. As long as we let them experience the quality of 'Yunxi Honey' firsthand, they will naturally change their minds," Xiao Yuhan comforted him.

Su Yunlan raised her head and looked into Xiao Yuhan's determined eyes, and hope was rekindled in her heart.

She decided to personally travel to various places to promote "Yunxi Honey" and prove its value with facts.

However, things did not go as smoothly as she had imagined.

She traveled to nearby villages and towns, introducing the characteristics and advantages of "Yunxi Honey" to people, but with little effect.

"This honey smells really nice, but it's too expensive. Let's buy Mr. Qian's honey instead."

"This honey looks good, but we don't know if it's real, so let's just pass."

"Young lady, no matter how good your honey is, we can't afford it!"

Each cold word was like a bucket of cold water, extinguishing the passion in Su Yunlan's heart.

She felt frustrated looking at people who weren't interested in her brand, feeling that all her efforts were like hitting cotton, completely ineffective.

Xiao Yuhan looked at her exhausted figure and felt a pang of heartache.

He knew that Su Yunlan had sacrificed a lot for this honey brand, but he was powerless to help her.

Just when Su Yunlan was feeling desperate, she suddenly remembered some unique spices in the space.

These spices can be used not only to make perfumes, but also to add special flavors to honey.

She decided to give it a try and see if she could attract customers using this method.

Su Yunlan returned to the bee farm, took out some precious spices from her spatial storage, and carefully blended them to create a unique honey essence.

She added this flavoring to "Yunxi Honey," and instantly, the honey emitted a refreshing and intoxicating fragrance.

To allow more people to taste this unique honey, Su Yunlan decided to hold a honey tasting event.

She invited nearby villagers, businessmen, and some prominent figures, hoping they would become interested in "Yunxi Honey".

On the day of the tasting event, Su Yunlan meticulously decorated the venue, displaying various honey products, and the air was filled with a faint honey aroma.

When guests tasted the "Yunxi Honey" with added flavoring, they were all attracted by its unique aroma.

"This honey is so delicious! I've never tasted honey this sweet before!"

"This honey not only tastes great, but it also has a unique aroma. It's truly amazing!"

"This honey is absolutely top-quality, I must buy more!"

People raved about "Yunxi Honey" and expressed their desire to buy it.

Those who were previously skeptical of Su Yunlan's brand have begun to change their minds.

The owner of the money store also came to the tasting event.

When he saw how much people loved "Yunxi Honey," he was so jealous that his face turned green.

He never expected that Su Yunlan would use this method to attract customers; it was truly despicable!

"Hmph, no matter how good your honey is, I won't let you succeed!" The general store owner secretly vowed to himself.

Su Yunlan's honey brand gradually gained acceptance, and sales began to rise steadily.

She felt very gratified, feeling that all her efforts had not been in vain.

However, the good times did not last long.

Before long, Su Yunlan discovered that some fake "Yunxi Honey" had appeared on the market.

These counterfeit honeys are not only of inferior quality but also cheap, seriously damaging the reputation of "Yunxi Honey".

That day, Su Yunlan was counting the honey in the warehouse when Xiao Yuhan walked in hurriedly.

"Yunlan, something terrible has happened! I saw someone selling counterfeit 'Yunxi Honey' at the market today!" Xiao Yuhan said anxiously.

Upon hearing this, Su Yunlan's expression changed drastically.

She never imagined that someone would dare to impersonate her brand; it was utterly lawless!

She put down her work and said coldly, "Yuhan, we must find out the truth about this matter. We absolutely cannot allow those counterfeit honeys to continue damaging our reputation!"

Xiao Yuhan nodded. "Yunlan, leave this to me. I will definitely find those counterfeiters!"

“No, Yuhan,” Su Yunlan shook her head, her eyes gleaming with wisdom, “we need to consider this matter carefully…”