Reborn not to be a simp, the school beauty's whole family goes crazy

Shen Yue bit her lip, her nose stung, and she almost burst into tears.

She fought back tears and told Chen Dong about the company's current predicament in detail.

"I really don't know what to do."

His voice was choked with emotion.

"The market is saturated, and external promotion is not going well. Sales have been stagnant, and I feel like I can't hold on much longer. I can't sleep at night. As soon as I close my eyes, I think about the company. The pressure is so great that I can hardly breathe."

Shen Yue spoke very quickly, as if she wanted to pour out all the pain that had been building up in her heart for a long time.

Chen Dong remained silent for a moment. He knew Shen Yue's personality well. She was always strong-willed and would never easily ask for help unless she encountered great difficulties.

"Shen Yue, don't worry," Chen Dong's voice was calm and firm, as if it had a reassuring magic.

“Let’s figure something out together. First, you need to tell me what specific problems we’ve encountered in the process of promoting it externally.” Chen Dong’s tone was calm and unwavering, trying to guide Shen Yue out of her panic and help her analyze the problems rationally.

Shen Yue gathered her thoughts and said, "We've tried many methods, such as setting up counters in shopping malls, distributing flyers, and running promotional activities, but the results haven't been very good."

"When we hand out those flyers, many people just throw them away without even glancing at them. There are many people coming and going at the counters in the mall, but very few actually stop to learn about our products. The promotional activities haven't attracted many customers either. It feels like people aren't interested in our products at all. Many people just glance at them and leave, without even asking any questions. It's really frustrating."

Shen Yue's voice was filled with disappointment; every word she spoke seemed to be reopening a wound.

Chen Dong nodded. Although Shen Yue couldn't see it, his movements revealed his focus.

He frowned slightly, thought for a moment, and said, "I think your promotional methods might not have addressed consumers' pain points. What is your product positioning? Besides female college students, who else is your target customer group?"

Chen Dong's voice was calm and unhurried, each word like a shot of adrenaline for Shen Yue.

Shen Yue thought for a moment and said, "Our products are mainly natural and gentle, suitable for all skin types. We originally thought that in addition to college students, young office workers would also like them, since everyone pays attention to skin care now, and our products are also reasonably priced. But now it seems that the market response is not good, and those young office workers do not seem to be buying our products."

Shen Yue's voice was tinged with confusion. She couldn't understand why her carefully crafted product was so unpopular in the market.

After a moment of contemplation, Chen Dong said, "I think you can re-examine the product's positioning and promotion strategy."

Chen Dong paused for a moment and then said, "For example, for young office workers, you can emphasize the convenience and practicality of the product. They have a fast work pace and don't have much time to spend on skincare. A simple and effective product may be more in line with their needs."

"In addition, in terms of advertising, don't just emphasize the product's ingredients; show more about the effects of use so that consumers can see real changes. You can find some users and have them share before-and-after photos and their feelings about using the product, which will be more convincing."

Chen Dong spoke slowly, but every sentence was full of logic and constructiveness.

As Shen Yue listened, she quickly took notes on a piece of paper, occasionally asking her own questions: "Then how can we attract more customers when setting up a counter in a shopping mall? Our current counter's location isn't bad, but no one is willing to stop there."

Shen Yue's voice carried a hint of urgency; she longed to get more practical advice from Chen Dong.

Chen Dong thought for a moment and said, "You can set up some experience areas at the counter so that customers can try the products on the spot. At the same time, arrange professional sales staff to provide customers with personalized skincare advice."

"In addition, we can organize some small on-site activities, such as lucky draws and free samples, to attract customers' attention. Also, the design of promotional posters is very important. They should highlight the features and advantages of the products so that people can see the highlights at a glance."

Chen Dong's suggestions came one after another, like opening new doors and giving Shen Yue new hope.

The two discussed for a long time, and Chen Dong gave many targeted suggestions, exploring every detail from product promotion to advertising channels, from promotional activities to customer service.

"Thank you, Chen Dong," Shen Yue said, her voice filled with gratitude, her eyes slightly red.

"Your suggestion has enlightened me. I was too limited by my own ideas before and didn't fully consider the market demand. I always thought that if the product was good, it would definitely sell, but I ignored the importance of promotion and marketing."

Shen Yue's tone carried a hint of self-reproach; she realized that she did indeed have many problems in the process of running the business.

Chen Dong smiled and said, "Don't mention it. We're friends, so helping each other is only right. Go back and organize your thoughts, develop a new promotion plan, and contact me anytime if you have any questions. I believe you can find a solution and get the company out of this predicament."

Chen Dong's voice was full of encouragement, as if he was cheering Shen Yue on.

After hanging up the phone, Shen Yue leaned back in her chair and fell into deep thought.

She realized that there were indeed many problems with her business strategy, and she needed to make some changes.

Meanwhile, at Chen Dong's pig farm, a busy and bustling scene unfolded.

On the open ground of the pig farm, rows of green Jiefang brand trucks were neatly lined up, their bodies covered in mud and dust, showing the traces of their journeys.

Workers, dressed in work clothes covered in pig feed, were busy herding plump pigs onto trucks.

These pigs were all plump and chubby, their ears flapping, and they kept making "oink oink" sounds, as if expressing their dissatisfaction at having to leave the place where they had lived for some time.

Chen Dong stood to the side, hands on his hips, watching the scene before him with a satisfied smile. Business at the pig farm had been booming lately, with pork sales steadily increasing and market demand strong, which filled Chen Dong with immense satisfaction.

"Boss Chen, these pigs are really fat!" A middle-aged boss who came to pick up the goods said to Chen Dong with a smile. He was wearing a faded blue overall, and the wrinkles on his face were squeezed together with his smile.

"Your pig farm business is booming! My customers only buy your pork, saying it tastes good and the quality is guaranteed." The middle-aged owner's voice was loud and clear, with a strong Northeastern accent.