Reborn not to be a simp, the school beauty's whole family goes crazy

Auntie's voice was filled with helplessness. These days, she had been watching the business in her shop grow increasingly slow, and she couldn't be more anxious.

She had considered lowering the price, but the profit margin was already thin, and lowering the price would make it even more difficult to make ends meet, leaving her in a real dilemma.

Chen Dong nodded. Although his aunt couldn't see him, his movements remained firm and powerful, as if he were encouraging himself.

Having already formed a preliminary idea, she said, "Third Aunt, I think we need to change our approach. Just selling small trinkets won't be enough to compete with others. The market is too competitive now; we need to add something new."

Chen Dong's tone was full of confidence, as if he could already see the scene of Third Aunt's shop becoming lively again.

He believes that as long as one dares to innovate, a way out will surely be found.

"Something new? What's new?" Auntie asked, her voice tinged with curiosity.

In her mind, a jewelry store is just a place to sell jewelry, and she couldn't think of anything else she could add to attract customers.

She has been running the shop for many years, always following the traditional business model, and doesn't know much about new business concepts and product types.

Chen Dong smiled and patiently explained, "Third Aunt, have you ever heard of 'borrowing'? We can sell some trendy things, like accessories related to animated films."

“Kids love watching cartoons these days, like ‘Black Cat Detective’ and ‘Calabash Brothers.’ If the store has related merchandise, the students will definitely love it. Just imagine, when those little ones see their favorite cartoon characters made into accessories, they will definitely be unable to resist buying them.”

"Also, we can sell some snacks, spicy hot pot, oden, and the like. Think about it, when kids are out shopping and get hungry, they'll definitely stop and buy food if they see food in the store. If we also sell some stationery, students these days are very particular about their stationery. Pretty notebooks and cute pencils will attract them. The more things we have in the store, the more customers we'll naturally have."

As Chen Dong spoke, he wrote down keywords on a sticky note, his thoughts becoming increasingly clear.

He became more and more excited as he spoke, as if he could already see the bustling scene of people coming and going in Aunt San's shop.

Auntie San listened, stunned. These ideas were too novel to her: "Dongzi, will this work? I've never sold these things before. And how can we guarantee hygiene when selling food? How will we find suppliers? I'm not sure about it."

Auntie's voice was filled with worry; she feared that these new attempts would not only fail to save the business but would also bring more trouble.

After all, venturing into new fields means facing more unknowns and challenges.

Chen Dong said confidently, "Third Aunt, don't worry, I'll take care of this for you. I know some friends who do this kind of business, and I can help you find reliable suppliers. As for hygiene, we'll follow the rules to ensure our customers can eat with peace of mind. Once I'm done with this in the next couple of days, I'll go back to my hometown and we'll reorganize the shop together. Just wait and see, once our shop is renovated, business will definitely boom."

Chen Dong's tone was full of confidence; he believed that as long as one put their heart into it, there were no difficulties that could not be overcome.

He had already begun to envision the shop's renovated appearance in his mind, filled with anticipation.

Hearing this, Auntie felt much more at ease, and her tone became much lighter: "Dongzi, then I'll have to trouble you. Auntie will wait for you to come back. With your help, Auntie will feel more at ease."

Auntie's voice was full of gratitude; she knew that with Chen Dong around, there was hope.

In his heart, Chen Dong was like his own son. He was smart and capable, and with his help, the shop would definitely be able to regain its vitality.

After hanging up the phone, Chen Dong leaned back in his chair and fell into deep thought.

He knew that if his aunt's shop wanted to become popular again, simply increasing the variety of goods would not be enough; she also needed to make a breakthrough in her business strategy.

With that in mind, he picked up a pen and began to doodle and sketch on the paper, starting to devise a specific renovation plan.

He had to consider every detail carefully, from the layout of the merchandise display to the pricing and the methods of promotion, all in order to revitalize his aunt's shop.

He first drew a simple floor plan of the shop on paper, dividing it into different areas: jewelry, snacks, stationery, etc. Each area was marked with a different color to distinguish them.

Next, he began to think about how to display the goods in each area so that customers could see them at a glance and stimulate their desire to buy.

Regarding pricing, he plans to develop a reasonable pricing system based on costs and market conditions, ensuring both profitability and competitiveness.

In terms of publicity and promotion, he plans to produce some flyers and distribute them at the school gate and surrounding streets to attract the attention of students and parents.

He was also thinking about putting up some eye-catching posters at the entrance of the shop to showcase the shop's featured products... Chen Dong became more and more engrossed in his thoughts, as if he were already in the shop that his aunt had renovated, watching people come and go, bustling with activity.

A few days later, the warm sunshine poured down on the streets and alleys of Nanjiang County, draping the county town in a golden veil.

Chen Dong and Chu Mengran boarded a slightly dilapidated long-distance bus and, after several hours of bumpy travel, finally arrived at this familiar and somewhat welcoming county town.

The bus slowly came to a stop, its body creaking and groaning. The door creaked open, and Chen Dong stepped out first.

He was wearing a faded blue work jacket with the hem slightly rolled up, paired with dark blue jeans that were slightly worn at the knees. He looked capable and full of energy.

Chu Mengran followed closely behind, wearing a light green floral dress. The floral pattern on the hem swayed gently in the breeze, as if telling a story of spring.

The hem of her skirt swayed gently with her steps, like a flower dancing in the breeze, exuding youthful energy.

As soon as the two got out of the car, they headed straight for Auntie's small jewelry shop, amidst the unique liveliness and noise of the county town.

Shops line both sides of the street, with all sorts of signs hanging in a neat and orderly fashion at their entrances.

Occasionally, a few shops have colorful plastic signs hanging in front of them, their vibrant colors swaying gently in the breeze and making a rustling sound.

On the street, an old man selling popsicles pushed his old popsicle cart, calling out, "Popsicles, five cents each!"

Not far away, Aunt Chen Guilan's small jewelry shop came into view. The shop entrance was deserted, with only a few students carrying schoolbags hurrying by.