He knew that it wouldn't be easy for the new pig farm to open up the market, but he wouldn't give up easily.

He paced back and forth in the room, pondering various possible solutions.

That evening, Chu Mengran saw Chen Dong looking worried and asked with concern, "Dongzi, what's wrong? Is there a problem with the sales at the pig farm? You've looked preoccupied ever since you came back today."

Chen Dong told Chu Mengran about the situation. Chu Mengran thought for a moment and said, "Why don't you ask your teachers or classmates at school if they have any ideas? There are many talented people at school, maybe someone can give you some suggestions."

Chen Dong's eyes lit up, and he said, "That's right, how come I didn't think of that? I'll go to the school to ask tomorrow. It's good that you reminded me; sometimes my thinking is too limited, and I forget that there are so many resources around me."

The next day, Chen Dong went to Tsinghua University and found his mentor.

The professor's office was filled with various books and materials, and academic charts and photos hung on the walls.

Chen Dong explained the situation of the pig farm to his mentor in detail, from the pig breeding process to the current sales difficulties, without omitting a single detail.

The professor sat at his desk, listening attentively to Chen Dong's story, occasionally adjusting his glasses as he pondered.

After listening, the mentor said, "Chen Dong, you can use the school's resources to participate in some entrepreneurship competitions or project presentations to increase the pig farm's visibility. The school often organizes such events, and many investors and business representatives will participate."

"This is a great opportunity for promotion. In addition, I know some friends in the business world who have some knowledge and interest in agricultural projects. I can help you make introductions and see if we can find suitable partners."

Chen Dong said gratefully, "Thank you, teacher. Your advice is so helpful. I never thought of starting from these aspects before. With your help, I feel more confident."

After leaving his advisor's office, Chen Dong ran into his former classmate, Li Yang.

When Li Yang saw Chen Dong, he greeted him warmly: "Chen Dong, I heard that your pig farm's first batch of pigs has been sold. How is it? Are the sales going well? I'm still looking forward to eating the pork you raised."

Chen Dong shook his head with a wry smile and told Li Yang about the problem he had encountered.

Li Yang said, "Chen Dong, I have a cousin who works in purchasing at a large supermarket. Their supermarket has a huge demand for fresh, high-quality meat products. I can help you get in touch with them and see if they're interested. It might be a great opportunity for cooperation."

Chen Dong quickly expressed his gratitude: "Thank you so much, Li Yang. It would be wonderful if we could cooperate with the supermarket. This would be a huge breakthrough for our pig farm."

In the early morning, the warm sunlight, like golden threads, filtered through the half-closed blinds of the office, casting dappled beams of light on the floor.

Chen Dong, dressed in a sharp suit, sat at his large desk, leaning slightly forward, intently flipping through a thick research report on the pork market.

The report was filled with various data and analyses. My eyes wandered between the lines of text, and I would occasionally frown slightly, lost in thought.

Just then, there was a gentle knock on the office door, producing several muffled and rhythmic sounds.

"Come in." Chen Dong looked up at the sound of his voice, his eyes revealing a hint of anticipation for the unknown news, his voice steady and powerful.

Two employees from the sales department, Xiao Li and Xiao Zhang, walked into the office together.

Their steps were slightly heavy, and their expressions were quite solemn.

Xiao Li was clutching a stack of documents tightly in his hand, the documents wrinkling slightly from being squeezed.

The two walked to Chen Dong's desk. Xiao Li frowned slightly and spoke first: "Mr. Chen, we have been contacting many distributors non-stop these past few days as you instructed, but the situation is really not very optimistic."

Chen Dong frowned slightly, then gently put down the report in his hand, leaned forward involuntarily, and asked with a serious and concerned expression, "Tell me in detail, what problems did you encounter?"

Seeing this, Xiao Zhang took a small step forward, his face showing a helpless expression, and slowly said, "Mr. Chen, the distributors are full of doubts about our newly established pig farm brand. What they are most worried about is the market's acceptance of our products."

“One distributor was very blunt with us. He said that there are countless pork brands on the market now, and consumers have always been very resistant to new brands. They are afraid that after they stock our products, they will not be able to sell them and will end up losing everything.”

Xiao Li then flipped through the documents in his hand, pointed to the records, and added, "Also, Mr. Chen, many distributors have mentioned the issue of brand awareness. They said they've never heard of our pig farm in the market, and we don't have any related reputation."

"Compared with those brands that have been in the market for many years and have a solid foundation, our products are clearly not competitive."

"In addition, logistics and distribution are also a key focus for them. Our pig farm is located far outside the Seventh Ring Road, which is too far from the city center. They are worried that the transportation costs will be ridiculously high, and they cannot guarantee the freshness of the pork during transportation."

After listening quietly to their reports, Chen Dong leaned back in his chair, crossed his arms in front of his chest, and tapped his fingers rhythmically on the table as he fell into deep thought.

After a long pause, he finally spoke slowly: "These problems are indeed very thorny, but they are not without solutions. Regarding market acceptance, we must increase our advertising efforts so that consumers can clearly understand the advantages of our products."

"In terms of brand awareness, we need to carefully plan some impactful and eye-catching promotional activities. As for logistics and distribution, you should contact several professional cold chain logistics companies, carefully compare their prices and service quality, and try to find the best solution that suits us best."

The two employees nodded seriously, their eyes revealing their agreement with Chen Dong's decision.

At this moment, Xiao Li seemed to suddenly remember something and said, "President Chen, there's another matter. We recently discovered that Shen Yue's Yueyue Cosmetics Company held a fairly large-scale new product launch event on the campus of Beiping United University. The promotional efforts were particularly strong, and it generated a very enthusiastic response among the students."

Upon hearing Shen Yue's name, Chen Dong's previously calm gaze instantly sharpened like an eagle's. He sat up abruptly, his eyes fixed intently on Xiao Li.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like