Only after being reborn did I realize how fascinating the world of the rich is.

However, as soon as Cao Jinpeng finished speaking, Li Xiaofeng suddenly stood up and said in a somewhat urgent tone, "Boss, I suddenly have something urgent to attend to. Could you pay the bill for me first? I'll treat you to dinner another day!"

After saying that, Li Xiaofeng hurriedly left.

Just then, the girl was walking gracefully towards them. Seeing Li Xiaofeng running away as if fleeing, she asked in surprise, "Brother Peng, what happened? Why did he suddenly run away?"

"How would I know? Who knows what kind of madness he went through? We were talking fine just now, and then he suddenly ran away and threw the bill at me."

"Hey, I just said a lot of nice things about you. You promised to stay with me for ten days, so don't try to go back on your word!"

"Who knows if you said something bad about me to other people? They've already run away, what am I supposed to do with you now!" the girl angrily blurted out.

"You... sigh, all my efforts were for nothing. I didn't get any benefit and just got myself into trouble!"

The girl asked suspiciously, "You're not trying to team up with someone to scam me, are you? Let me tell you, I've seen the world. You're still too green to try and pull any tricks on me!"

"The chairman of the Li Group, supposedly? He can't even afford a meal and you're making him pay the bill? Is he trying to dine and dash?"

"The renowned Li Group, you really haven't heard of it?"

"Stop giving me all that nonsense. I'm starting to doubt your identity. I'll be frank with you today: if you want to sleep with me, you can, but you'll have to pay me!"

"Hmph, if you don't have money, you won't even get a fart from me. And besides, pay my bill yourself first. Don't even think about using the excuse of needing to pee to get me to pay for you!"

Cao Jinpeng rubbed his forehead with one hand, looking utterly speechless.

After rushing back to the chairman's office of the Li Group, Li Xiaofeng immediately called Fang Huiya and asked her to come to him.

Next, he turned on his computer and began to learn about the current development of live streaming platforms online, while also sorting out some memories from his previous life.

More than a decade has passed since his rebirth, and many memories of his previous life have become somewhat blurred. Now, he is the chairman of the Li Group and no longer spends his time online like he did in his previous life.

Although most of the business was managed by his wife, there were still some things that required his personal attention.

In addition, he also needs to spend time with his woman and enjoy the top beauties that Huiya selected for him from the top, so he doesn't really have much free time.

At that time, the most famous live streaming platform on the Internet was XX Live. Later, a game live streaming platform called Mouya was spun off from XX Live, and then Mouya game live streaming platform appeared again.

In addition, at this time, the short video platform Kuaishou had also begun to emerge and started to venture into the short video field.

As for the rise of e-commerce live streaming, Li Xiaofeng recalled that it started around 16, meaning it would take another three or four years for it to truly take off.

Li Xiaofeng considered the situation and realized that he couldn't touch the game streaming field. It was a no-go zone for Tencent. Tencent held the copyrights to all kinds of games in China. If Tencent issued a ban and stopped you from streaming their games, no one could survive.

Back then, people thought that Wang Shao Cong could dominate the world and be invincible because of his father's connections and background. He refused to cooperate with Tencent to start a game live streaming platform, but ended up suffering a crushing defeat.

His father gave him 500 million yuan to start a business, but he lost 2 billion yuan in one fell swoop. His reputation and dignity were trampled on, and from then on he became much more honest and low-key.

However, although he doesn't run a game live streaming platform himself, he can invest in it to make some extra money. He remembers that Tiger and Douyu are backed by Tencent and have both gone public.

On the surface, the two companies were fighting tooth and nail, but in reality, they were both controlled by Tencent. In the end, the two companies merged into one, monopolizing the game live streaming industry, which led to a precipitous drop in the income of game streamers.

E-commerce live streaming is definitely worth trying. After all, Dingdian Media has signed a large number of artists, including many variety show stars and film and television stars. The effect of these stars' live streaming is definitely much better than that of ordinary people.

In addition, only a minority of artists in the entertainment industry can make money. Those who cannot make it big for the time being can earn some extra money through live streaming e-commerce or live streaming tipping.

However, if you really want to do live-streaming e-commerce, the product supply chain is a major issue. If there are problems with the supply chain, it is easy to fail.

If you set up your own factory, you can better control product quality, but the investment is larger and the operation is more complicated.

In addition, Li Xiaofeng also had to consider a more serious and thorny issue: whether or not he should create his own short video live streaming platform.

Short video platforms are the future trend, but they are not easy to build. They require a lot of initial investment to subsidize and incentivize content creators, and profitability is difficult until they reach a certain scale.

In addition, short video platforms cannot break even solely on advertising revenue and revenue sharing from live streaming tips; they also need to rely on profits generated from e-commerce live streaming sales.

According to Li Xiaofeng's memories from his previous life, Kuaishou had been losing money since its inception. After more than ten years of losses, e-commerce live streaming had become very mature and fiercely competitive, and only then did it begin to turn a profit.

From a purely profit-making perspective, instead of constantly losing money, it would be more profitable to establish a live-streaming company, sign and cultivate a large number of internet celebrities.

The problem is that those e-commerce live streaming companies centered around big internet celebrities have all failed because they rose too quickly.

Therefore, if you want to thrive in this industry, you must control the platform yourself.

This is similar to his Dingdian Film and Television Network. Since he wanted to run a film and television company, produce variety shows, and shoot TV dramas, he also wanted to build a platform. This can be considered part of resource integration.

Only by controlling the live streaming platform can one remain invincible.

Although there are already many live streaming platforms, these platforms are just starting out, and they are all industry practitioners who need to raise funds step by step.

Li Xiaofeng, on the other hand, had plenty of money of his own and was well aware of the trends and future prospects of these industries, so he could throw money into them without any scruples.

In short: the advantage lies with me.