Only after being reborn did I realize how fascinating the world of the rich is.

After finishing up the chip foundry business in Wuyang City, Zhang Jianfeng and his team received direct R&D funding from the bank and began developing 45-nanometer process chips.

Although the chips currently in mass production internationally have reached 28 nanometers, chip manufacturing cannot be rushed. We have fallen far behind in the past, and now we must catch up step by step.

In fact, this is the main reason why there is a lack of innovation in domestic scientific and technological research and development.

45nm and 28nm haven't even been developed yet, and you're already talking about innovation, about taking a shortcut, about developing 14nm, or even 7nm. This is just the empty talk of keyboard warriors on the internet.

The operation, management, and technology research and development will be handled by Zhang Jianfeng's team. He cannot and should not interfere for the time being. To interfere would be a provocation to Zhang Jianfeng and his team.

Therefore, Li Xiaofeng could only adopt a results-based accountability management approach, so that he could have sufficient grounds to intervene when Zhang Jianfeng's research and development progress was significantly behind schedule.

However, for now he can only return to Shanghai to manage the other businesses of the Li Group.

In my previous life, many people thought that the food delivery industry only had Meituan and Ele.me, but in reality, many companies have entered the food delivery industry.

For example, powerful internet giants such as Taobao, Baidu, Douyin, and Kuaishou, as well as many players like Dada and businesswoman Dong Dajie, have all entered this industry, but ultimately all ended in failure.

Of the two food delivery giants that have truly survived in the market, only Meituan and Ele.me remain. Moreover, only Meituan has achieved profitability by reducing costs through its large market scale.

After being acquired by Jack Ma, the company had been operating at a loss for many years. Until Li Xiaofeng was reborn in his previous life, it was still unknown whether he could truly survive.

At this time, Tesco, owned by the Li Group, had already become the leading player in the food delivery industry due to its early entry into the market and its strong financial resources.

The reason it's described as "earlier" rather than "earliest" is because the first company to launch this business was a group of college students who started doing it in 09.

But they didn't have money. Although they did manage to raise some funds, it was nothing compared to other big investors. They were eventually crushed by Meituan, which only entered the food delivery market in 15.

There's no way around it; competition for capital is just that brutal. No matter how accurately you seize opportunities, how hard you work, or how outstanding you are, it's useless if you don't have money.

This isn't anything high-tech. Aside from its scale advantage, it doesn't have a strong competitive moat. Anyone with money can get in and have a go.

In this era, in the food delivery industry, the only company that can rival the Li Group is Banduan.com, the latest creation of the Puyu Group.

The reason why LeTuan.com is so powerful is mainly because the PuYu Group behind it has strong financial resources. As long as they are willing to spend money, they will definitely be able to make a name for themselves.

There is another reason why Li Xiaofeng returned: Lego.com is currently facing enormous public pressure.

There's no other reason than the large number of criticisms of Lego.com appearing online. It's obvious that someone hired online trolls to suppress Lego.com, and the reason for the attack is that Lego.com doesn't provide social security for its delivery riders.

At this time, Tesco.com was just starting out and was far from breaking even or making a profit. Yet, some people were asking Tesco.com to pay a large sum of extra money to buy social security for its delivery riders. This was just easy for them to say without understanding the situation.

In the chairman's office of the Li Group, Miao Peipei said with a headache, "This must be some people who have secretly hired online trolls to slander us, plus some keyboard warriors adding fuel to the fire."

Most importantly, these people occupy the moral high ground. Even if our public relations department wants to explain, no one will listen quietly. They will only say that we are bloodsucking capitalists.

There are also many people spreading rumors about us, saying that we take more than 30% commission from merchants, but in reality, this includes the delivery fees for food delivery riders and the merchants' participation in some promotional activities.

I looked at the data in our backend, and overall, we only actually receive about 6% to 8% of the money from merchants. So, how should we deal with this public opinion crisis?

I suspect it's the people at YueTuan.com who's behind this. They've only just started and don't have that much upfront cost, but we've already scaled up. Once we start implementing this, I don't know how much more money we'll lose every day.

Li Xiaofeng smiled slightly and said in a calm tone, "It's very simple. Keyboard warriors don't have very big brains. They only look at the surface and don't care about the real core."

They want social security, they want the five mandatory insurances and one housing fund, right? Let's set some restrictions and give them those.

"What conditions should we set? Should we set the conditions higher to minimize expenses in this area?"

Li Xiaofeng smiled and shook his head: "No, that would cause us to suffer a backlash from public opinion. They're using an open strategy, and an open strategy can only be countered with an open strategy."

We don't need to set overly high restrictions. Just set the number of days and the number of orders to be accepted at a normal level. People aren't blind!

"Ah, we were already operating at a loss. If we have to pay extra for social security and housing fund contributions, when will we ever be able to turn a profit!"

"What extra expenses? There won't be any extra expenses. The cost will come from the consumer anyway; it's just a matter of transferring money from one hand to the other. Once our market size is large enough, we can simply lower the price per rider, right?"

According to Li Xiaofeng's memories from his previous life, after Meituan entered the food delivery industry, it took four years of hard work to start making a profit of more than 2 billion yuan. It took another six years of hard work before the profit exceeded 10 billion yuan.

However, Meituan has 7.5 million delivery riders. Even if only 1 million of them are provided with social insurance and housing fund, the 10 billion yuan in profits would still be completely swallowed up.

Therefore, no matter what storms the food delivery market stirs up later, and regardless of whether the public opinion is jubilant or rational, these food delivery platforms certainly cannot afford to lose money to gain publicity; they will definitely have to pass on this cost to other platforms.

In my previous life, the merchants' profits had already been squeezed to the limit by Meituan. To pass on this cost, one option was to pass it on to the consumers, and the other was to make the riders pay for it themselves.

The problem is that big data is there for all to see; if you dare to raise prices, a large number of orders will disappear, which is unacceptable for food delivery platforms.

Therefore, those food delivery platforms are likely to take it one step at a time, dragging things out slowly, and then subtly shifting most of the costs onto the riders.