Only after being reborn did I realize how fascinating the world of the rich is.

After laughing and joking with the women for a while, Li Xiaofeng asked Miao Peipei in a serious tone, "Peipei, Lego.com has been fully launched and its various businesses are basically in place."

What are your next development strategies? Do you have any plans?

Now, Puyu Group is also entering the market to compete with us. Their financial strength is immense; therefore, the correctness of our next development strategy will inevitably affect our position in the industry.

Miao Peipei said very seriously, "In addition to continuing to expand into third- and fourth-tier cities, we also need to broaden our business scope, such as in same-city services..."

"You're not talking about those kinds of services like unclogging drains, cleaning, and repairs, are you?"

Miao Peipei smiled and nodded: "Even a mosquito's leg is meat. Expanding the scope of business means expanding the scope of revenue, so why not?"

Li Xiaofeng shook his head in annoyance: "Now is a critical moment to compete with our peers, and you're still staring at those mosquito legs."

Besides, our business scope is too scattered. Not only will we not make much money, but it will also damage our image in the eyes of our customers, which is not worth it.

Modern business marketing is all about marketing our image in the minds of our customers; therefore, our business positioning must be clear.

I'm telling you, cut all those other businesses. We need to focus on our e-commerce sales platform and concentrate on doing our own thing well.

Miao Peipei asked with some surprise, "Xiaofeng, you don't mean you want to start an e-commerce platform to compete with Taobao and JD.com, do you? The e-commerce landscape is basically set now, and we have no chance of winning if we compete with them again."

Li Xiaofeng smiled and said seriously, "Currently, our core business of Lego.com is group buying and food delivery. Our core selling point is the offline service of delivery riders, so for the time being, we don't have much conflict with other e-commerce platforms."

However, once our business reaches a certain scale and all aspects of our operations stabilize, we will inevitably have to challenge traditional e-commerce platforms.

And these traditional e-commerce platforms, when their sales volume hits a bottleneck, are likely to compete with us as well.

"Oh, will we be able to compete with them then?" Miao Peipei asked, her face full of worry.

Li Xiaofeng said confidently, "When two armies meet on a narrow road, the brave will win. What's there to be afraid of? Our Li Group is not to be trifled with either. We each have our own advantages. Business warfare is complex, and you can't win just by having a financial advantage."

I acknowledge that traditional e-commerce platforms like Taobao and JD.com are currently behemoths in the industry, but in the future, as competition intensifies, only those that gain an advantage in niche markets will be able to truly establish themselves.

The new generation surpasses the old, and the old generation dies on the beach. If these e-commerce behemoths don't know how to transform and cultivate their niche markets, their market share will inevitably be eroded sooner or later.

From some memories of his past life, Li Xiaofeng knew that Taobao later misjudged future trends, blindly pursuing the high-end market and abandoning the low-end market.

Pinduoduo emerged out of nowhere, devouring the low-end market abandoned by Taobao and pushing price wars to the extreme, becoming a dark horse in the e-commerce industry and thriving.

In addition, live-streaming e-commerce has begun to emerge, and major live-streaming platforms are also competing with traditional e-commerce giants for business through live-streaming e-commerce, leading to a further decline in the performance of traditional e-commerce.

Following this, major e-commerce platforms, including Meituan, began vying for the lower-tier market and even started competing with small vendors in various regions for market share.

These are all things for later. Right now, Li Xiaofeng's Lego.com is just beginning to take shape. The best way to gain a foothold in the market is to use some of his previous life's experience to cultivate the industry and build a competitive advantage in advance.

Thinking of this, Li Xiaofeng continued earnestly, "In addition to expanding your business to third- and fourth-tier cities, you should also further expand your offline community group-buying business. You can't just stick to food delivery."

Aside from the advantage of scale, the food delivery business doesn't have a strong competitive advantage. Anyone with enough capital can enter the market and take a share of the pie at any time.

Therefore, a significant role of the food delivery business is to promote us and drive traffic. We must fully utilize these traffic resources to cultivate our business and enhance our overall competitiveness.

Miao Peipei blinked, unsure of what to say, seemingly not quite understanding Li Xiaofeng's meaning.

Li Xiaofeng smiled and explained in detail: "In traditional e-commerce sales, the courier delivers the goods to the station and then the customer picks them up himself, which many people find troublesome."

In addition, traditional e-commerce platforms ship goods from merchants all over the country and then deliver them via logistics.

Our model involves establishing transit stations across the country for everyday consumer goods, and then delivering them directly to customers via delivery riders.

During this period, we can also reduce product costs as much as possible and better control product quality by purchasing in bulk or even building our own factories.

In this way, we can not only provide better service to our customers, but also offer them better products.

In fact, the business model that Li Xiaofeng ultimately wanted to adopt was the "Fat Brother plus e-commerce" model from Henan Province.

Fatty was originally just a supermarket owner, but he earned a good reputation among his customers by providing better service and stricter quality control.

This word-of-mouth effect not only allowed him to justify raising product prices, but also created a situation where people lined up to buy the products and demand exceeded supply in that era of intense competition in his previous life. This was definitely a business miracle.

However, despite Fatty's great fame and the consistently good sales of his supermarket, he has remained confined to a corner of Henan Province. Ultimately, this is because he lacks sufficient financial resources to expand nationwide, and can only operate in a small, localized area.

Some say he was ostracized.

That's for sure. Business competition is brutal. If you come and take someone else's job, they'll definitely rack their brains to deal with you. This isn't just a problem Fatty has to face; it's the same for everyone.

In their past lives, those business tycoons were all about capital and thinking about seemingly sophisticated business models. None of them were willing to settle down and sincerely learn from Fatty.

Actually, Fatty only has one key principle: sincerity is the ultimate weapon.

It's not difficult to learn from Fatty, but the difficulty lies in whether you truly have vision or just pretend to, and whether you're willing to give up some profits so that everyone can achieve a win-win situation.

No one had done this in his previous life, but Li Xiaofeng wanted to try it in this one.