Only after being reborn did I realize how fascinating the world of the rich is.

As time went by, the end of 2012 soon arrived.

The revenue and profits of the various sectors of the Li Group have undergone significant changes, and Li Xiaofeng will definitely need to make timely adjustments to the development direction of each sector.

Previously, Wanzhong Media, which had been the group's cash cow, engaged in fierce competition with Jigage Media in order to maintain its market share, and its profits plummeted from nearly 3 billion yuan to almost zero.

Of course, the challenger, Architectural Media, fared even worse, losing over two billion yuan.

Liu Qianqian said somewhat dejectedly, "Has Gear Media gone mad? What's the point of them doing this? They're killing a thousand enemies while losing eight hundred of their own. Wouldn't it be better if everyone just did business together peacefully?"

Li Xiaofeng smiled and comforted them, "If they want to break into our LCD screen market, they can't squeeze in without paying a price. They are actually prepared for that."

However, they certainly didn't expect that after paying such a high price, the market share they gained would be so small. I guess Puyu Group is now in a bit of a predicament.

Liu Qianqian quickly pressed on, "Then do you think they'll call it quits next year?"

Li Xiaofeng thought for a moment, then shook his head: "I think they will continue. They've already fought this far; how could they be satisfied without getting a definite result?"

Liu Qianqian looked worried and said helplessly, "It's so annoying. We lose nearly 3 billion yuan a year. When we do the math at the end of the year, it's all for nothing. Why do they do this?"

"Business warfare is cruel and bloody, but it also has its advantages. When newcomers see this bloody scene, they dare not enter the game easily."

As my teacher once said, "A single punch can prevent a hundred more." After this bloody business war, the LCD screen advertising industry has become much more stable.

"But how much less money will we earn in the next two years!"

"It's alright. Right now, the group only holds a little over 20% of the shares, so the dividends won't be much. We'll talk about it after we finish this battle with them."

Liu Qianqian nodded obediently.

Li Xiaofeng instructed, "Let them fight this business war for as long as they want, until they are convinced. As for business strategy, continue to follow this year's principles and force their main funds into the community sector."

Once their main funds are invested in community-related projects, coupled with their huge annual losses, I believe they won't be able to sustain themselves for long.

I estimate they can only hold out for another year at most, then they'll calm down and take the initiative to make peace with us. After all, the purpose of doing business is to make money, and if we keep wasting each other like this, no one will benefit.

Then, Li Xiaofeng turned his gaze to Fang Huiya and said with a smile, "Wanzhong isn't making much money for the time being. This year, you'll still have to cover the bulk of the group's loan interest and monthly payments!"

Fang Huiya smiled and said, "No problem. Due to the tax evasion issue, this year's performance is much better than last year's. Moreover, we have also entered the film market this year and achieved a good box office result."

"How's that new free novel website going?"

"Although it is not profitable yet, because it is a free reading website, the number of readers and authors has increased dramatically, and the number of advertisements has also increased significantly. Its growth rate is much faster than other novel websites."

"You don't need to be too anxious about making a profit. Once the data from all aspects reaches a balance point, you will naturally become profitable. In addition, the main purpose of our novel website is to acquire film and television copyrights."

The most suitable genres for adaptation into film and television are fantasy and urban fiction, therefore, we are currently allocating resources towards these two areas.

Li Xiaofeng shook his head and said earnestly, "You can't force things to grow faster than they need to. If you lack funds, apply to headquarters and ask them to increase their investment."

To cultivate good works, the scale must be large enough, and it is best to develop in all aspects. The more works there are, the greater the probability of good works emerging.

In the realm of film and television adaptations, nobody really knows which cloud will bring rain.

While fantasy and urban fiction are certainly easier to adapt into film and television dramas, other niche genres, such as spy dramas, can also be adapted into film and television dramas, as long as the content is exciting enough.

In addition to the quality of the work itself, the copyright value of a novel also lies in its influence. When a novel already has a large readership and a certain level of built-in audience, adapting it into a film or television series becomes much more effective.

Fang Huiya nodded: "Okay, I understand!"

"Another thing, I've noticed that our film's marketing and distribution costs seem to be very high, especially the screening contracts we've signed with major cinema chains. We have to give them extra screening fees!"

Fang Huiya quickly explained, "This is an unspoken rule in the industry, and there's nothing we can do about it. In the film industry, release dates are very important. The two most important release dates are the summer vacation and the Spring Festival. In order to increase the screening rate, we can only give more money to the theaters."

We've given relatively little. Some films, in order to undermine their competitors, have poured money into theaters, which is a major reason why most films are losing money now.

"If we don't invest more money, we'll get fewer screenings, and fewer screenings directly affect box office revenue. Without box office revenue, we won't make any money."

Li Xiaofeng continued earnestly, "When it comes to making money, the more eager you are to succeed, the less money you will make. But when you only think about doing things and not about making money, the money will come to you on its own."

As I've said before, the cultural industry is all about content. As long as we can produce high-quality content, we don't need to worry about these issues. We shouldn't follow trends; we should concentrate our resources on content creation.

"But if the theaters don't give us screenings, even if our content is excellent, we won't make money!"

"That's not necessarily true. Those cinema owners aren't fools. For them, the main source of income is still ticket sales and the cinema's food and beverage revenue, which all depend on the audience."

If a movie doesn't have enough viewers, the screening fees they receive won't be enough to cover their broadcast costs, and they'll lose money.

If a film can attract enough viewers, they'll be willing to show it even if you don't pay them a single penny for screen time.

Fang Huiya hesitated for a moment and said, "But most film and television companies do this now. If we go against the grain, won't we be ostracized by our peers?"