Only after being reborn did I realize how fascinating the world of the rich is.

The two were chatting there when Li Xiaofeng noticed that Qin Kai was also chatting with a young man nearby, and the young man looked somewhat familiar.

"Boss, what project is Qin Kai working on lately? The young man next to him looks familiar, I wonder if I've seen him somewhere before."

Cao Jinpeng glanced at the two of them and said with a smile, "Qin Kai has been doing this and that lately, without working on any big projects. He probably feels he has made enough money and is just enjoying life."

As for the young man next to him, he is Wang Shao Cong, the only son of the chairman of Qianda Real Estate. He has only been back in China for a few years since returning from overseas, and his father is already ranked second on the rich list. He's a bit arrogant.

"Oh, I remember now, last year he was criticizing a female entrepreneur, saying that her son was a fake rich man and didn't actually have much money in his pocket."

Li Xiaofeng remembered that this rich second-generation named Wang Shao Cong, relying on his father's wealth and family background, later became a well-known "disciplinary committee member" in the domestic entertainment industry.

In fact, he had criticized several entrepreneurs, such as Lei Jun, but he was severely criticized by netizens and reprimanded by his father, who warned him not to cause trouble for himself.

You're just a rich kid with no real talent, and after going abroad to get some experience, you've lost all sense of your own worth.

You should just quietly date girls, drive luxury cars and yachts, and enjoy life. Why do you have to come out and show off your superiority? Who else should we criticize if not you?

Lei Jun is, after all, an entrepreneur in the technology field. Although his R&D performance is not satisfactory, it is still considered manufacturing, which is much better than your family's low-tech steel and cement business.

After toning it down a bit, he could only target celebrities in the entertainment industry who didn't have connections. Of course, sometimes female celebrities would fight back, and everyone would have a great time.

Later, he went to start a game live streaming platform, thinking that with his money and influence, he could make the platform a success. Little did he know that rich second-generation entrepreneurs all have a common problem: they are all talk and no action.

Another important factor is that other platforms have received investment from Tencent, so starting your own platform is essentially going against Tencent.

Tencent controls the majority of China's gaming industry. If we don't try to cooperate with Tencent, wouldn't that be suicide?

At this moment, Cao Jinpeng smiled and said, "When Wang Shao Cong first returned to China, he made a fool of himself by getting a so-called girlfriend, thinking he had found true love, but it turned out to be an escort."

At first, he couldn't believe it, thinking someone was spreading rumors about his girlfriend, and he even argued with the person who posted it. Then, someone threw a photo at his face right in front of him—a real slap in the face!

"Youthful arrogance!"

"Look at what you're saying! You're not much older than him, yet you act like you're his elder!"

"Hehe, that's true from a certain perspective. Think about it, I'm a self-made man, and he's a second-generation rich kid, right?"

Seeing Li Xiaofeng winking at him, Cao Jinpeng said irritably, "Don't try to imply anything about me. It's true that I'm a second-generation rich kid, but I'm also starting my own business now, so I can be considered a self-made millionaire."

"Tch, what kind of entrepreneurship is this? You're just wasting your father's money. Men are afraid of choosing the wrong career, and women are afraid of marrying the wrong man. Brother, you've chosen the wrong career!"

"Come on, stop spouting nonsense. How much better are you than me? You rely entirely on your women to help you start your business. You don't even know how to find an industry elite to lead you."

"You don't understand. In terms of management, once people reach a certain level, they are actually not that different. They are all trained by the platform."

Just look at the eighteen arhats of Hangzhou Ma, and you'll know. Even the former receptionist has been promoted. To be honest, with Hangzhou Ma's education, he wouldn't even be able to get a job at his own company now.

At the senior management level, experience and loyalty are the primary considerations, not industry expertise. Even in high-tech companies, many are led by outsiders who are experts. Ultimately, technology and management are two different fields.

Cao Jinpeng shook his head, clearly disagreeing, and said, "Anyway, you're always right. This is a family business, not a modern professional management company!"

"It's not that I'm right, but I still have the final say on the company's strategic development direction. They mainly help me with the implementation aspects, which is relatively simple."

Furthermore, facts speak louder than words. My Li Group is currently operating well, which proves that theory has been tested in practice.

Regarding the issue of family businesses, it's true that many small and medium-sized family businesses in China are not performing well. However, globally, family businesses tend to fare better than businesses run by professional managers.

"I hadn't noticed that before. Why is that?"

"It's very simple. Professional managers only focus on short-term benefits. For some small and medium-sized enterprises that are struggling to survive, the behavior of professional managers who focus on short-term benefits is conducive to the survival of small and medium-sized enterprises."

Because small and medium-sized enterprises (SMEs) have to compete fiercely with their peers to survive, they simply don't have time to think about the future. The future is not important; survival is what matters.

However, once a company reaches a certain size, it is basically already a leading company in a certain industry, and surviving in that industry is no longer a problem.

The challenge these large companies will face going forward is strategic decision-making. Choosing the right track and the right direction for development is far more important than short-term financial statements.

If you choose the right track and development direction, you will continue to move forward in the next ten or even several decades. But if you choose the wrong one, you will face great difficulties in the future.

The reason I said your future outcome wouldn't be good is because you're a bit late to re-enter the real estate industry; the technology and internet industries are much more worthwhile investment directions.

Cao Jinpeng smiled and waved his hand, saying, "I'm not good at anything else, I only know a little about real estate, that's all I can do. As for your concerns about the industry, they are unnecessary."

Our country has over a billion people, and the entire development direction is towards urbanization. There must be a huge demand for housing. Whether it's living in a house or renting, people who want to live in the city will always need a place to live.

Moreover, Chinese people have a strong attachment to owning property. If you want to start a family, you'll most likely need to buy your own house. I think you've missed an opportunity to further increase your wealth.

Li Xiaofeng smiled and shook his head: "Alright, alright, I won't try to persuade you anymore. Just stay in the real estate industry and strive to get on the rich list. I wish you can make it into the top ten of the rich list in the future."