Only after being reborn did I realize how fascinating the world of the rich is.

Soon, it was 2012.

At the start of the new year, Gage Media launched a fierce challenge against Wanzhong Media, on the one hand by placing LCD screens nationwide, and on the other hand by constantly undermining Wanzhong Media's advertising space in buildings across the country.

Fortunately, Wanzhong Media has been developing for many years, and most of its building advertising spaces have signed long-term contracts with the property management companies of buildings in various regions.

Unless Structural Media pays a huge price, including not only breach of contract penalties but also rents properties far exceeding those of Wanzhong Media, it will be impossible to acquire them.

However, even with its deep pockets, Puyu Group could not afford such high competition costs. Therefore, the main investment focus of Jigage Media was on elevators in residential communities across the country.

In particular, Wanzhong Media has invested heavily in third- and fourth-tier cities, and even some well-developed county-level cities, to build its own advertising channels by deploying large numbers of LCD screens.

At the same time, in order to compete with Wanzhong Media for advertising clients, Gage Media has drastically reduced its advertising prices, showing a willingness to pay the price to seize the market first.

To address the challenge from Architecture Media, Li Xiaofeng, Tang Shanshan, and Liu Qianqian held a small meeting.

Liu Qianqian looked incredulous and spoke first: "Gateway Media has really gone mad. In order to steal our customers, they have lowered their prices to one-third of ours. At such a price, they are bound to lose money."

I suggest we don't use last year's profits for business expansion; let's save them to deal with the challenges of Jiage Media. At this rate, this year, forget about making much money; just breaking even will be a good outcome!

Tang Shanshan nodded in agreement, saying, "I think Qianqian is right. The most important thing now is not development, but to block the opponent's attack and protect our market."

Therefore, the competition now is not about who has the largest scale, but who has the most ammunition. Whoever has more ammunition can hold out longer.

Li Xiaofeng sighed and said helplessly, "Alas, our good days of being the only dominant player are over. That bastard surnamed Cui, why did he have to come and mess with my business? He really thinks I'm a sick cat just because I haven't shown my teeth."

Then, he nodded to Tang Shanshan and said, "Shanshan, you are right. Gear Media wants to fight us to the death. We can't die with them. We can't fight them head-on. We have to fight a defensive battle."

Fortunately, over the years, our four major advertising systems have become relatively mature, and our competitive advantages have been quite strong. It's impossible for them to squeeze in without suffering significant losses.

At this point, Li Xiaofeng's gaze fell on Liu Qianqian, and he said in a serious tone, "Qianqian, among our four major advertising systems, the most important one is building advertising."

This area houses our highest-quality, high-end clients. Even if we lose all other advertising spaces, we cannot lose our building advertising system.

If Architectural Media wants to seize our advertising space, losing a few spots isn't important; the most crucial thing is to prevent them from forming an advertising system.

Therefore, in the early stages, we should observe and wait, let them take the first step, and see how they set up their advertising spaces. Wherever the advertising spaces are densely packed, we should counterattack.

If their advertising placements aren't systematic, their target advertisers won't buy into them, and they'll find themselves in the awkward situation of having LCD screens but failing to attract any advertisers.

Liu Qianqian said with some worry, "But Puyu Group has invested so much money in it, it's impossible for us to completely stop them."

“Yes, what you said makes sense. I know it’s impossible to completely stop them. So let’s direct their funds toward the elevators in residential buildings and let them do the lowest-end advertising market.”

"Why should we rush to the elevator in the building? They won't listen to us!"

Li Xiaofeng smiled and said in a slightly teasing tone, "They say women become stupid after having children, and it turns out that's true!"

Liu Qianqian rolled her eyes at him and spat at him in annoyance: "Pah, isn't it because you're so shameless? She's busy with her career, and you want her to have your baby? What do you take me for!"

Tang Shanshan, standing to the side, gently shook Li Xiaofeng's arm and smiled as she tried to smooth things over: "What time is it now? Stop keeping me in suspense and just tell me exactly what to do!"

Li Xiaofeng smiled and said, "It's actually very simple. When they set up advertising spaces in other advertising systems, we launch a fierce counterattack against them."

When they go to the elevators in the community to put up advertisements, we ignore them. Guess what they will do? Even if their superiors tell them to compete with us for buildings, their subordinates will still run into the community.

After all, for the people actually doing the work, everything else is just nonsense. They only get bonuses and commissions if they can generate business. They don't care what strategies you formulate!

To be honest, China's real estate market is developing rapidly, with more and more buildings being constructed, taking up elevator space in communities across the country. We neither have the capacity nor the need to.

If we were to do that, we might be sued for monopoly. In fact, some people are already thinking about it. Now that Gear Media has entered the LCD screen market, it has helped us eliminate this potential problem.

Besides, have you ever heard the saying, "What defeats you is often not your competitors, but those from other industries!"

"What do you mean by that?" Both Tang Shanshan and Liu Qianqian looked surprised at the same time.

Li Xiaofeng took a deep breath and said seriously, "Our LCD screen advertisement is, in the end, just a video advertisement. This method is definitely more eye-catching than traditional print advertisements, but it is not irreplaceable."

"An alternative? How can we replace it?"

"When LCD screen advertising first appeared, video ads were basically only available on television. People were curious and excited about it, and they would definitely stop to watch. Therefore, the advertising effect was the best in the early stages."

However, with the increasing popularity of smartphones and the deep development of the internet, more and more video advertising formats will emerge, and the presence of LCD screen advertising will become increasingly less noticeable.

Perhaps one day, LCD screen advertising will become as commonplace and ignored as traditional print advertising; maybe one day, this form of advertising will suddenly disappear.

"Oh no, really!" Liu Qianqian's face showed worry.

Li Xiaofeng smiled and said in a calm tone, "Qianqian, you don't need to worry too much. I was just making a hypothetical vision of the future. Now is still the golden age of LCD screen advertising, but things may not be as I described in the future."