Only after being reborn did I realize how fascinating the world of the rich is.

The fourth segment Tang Shanshan designated for the Li Group was Tesco.com.

Of all the businesses currently owned by the Li Group, the one that Li Xiaofeng values ​​most is Tesco.com, which is managed by Miao Peipei.

Lego.com's main focus is currently group buying, which is also a type of internet e-commerce platform, and this is one of the future trends in China's internet development.

However, after a year of expansion, Li Xiaofeng discovered that the scale of Tesco's expansion was far from what he had expected.

Faced with Li Xiaofeng's question, Miao Peipei explained seriously, "Xiaofeng, I think your previous expansion plan was problematic. It doesn't fit the current situation and is too risky!"

"Tell me your thoughts!"

"You want me to expand the food delivery business nationwide, but after conducting some market research, I believe that the timing is not quite right yet."

In particular, food delivery services in the catering industry are currently only suitable for promotion in a few top-tier cities such as Beijing, Shanghai, and Shenzhen.

Li Xiaofeng frowned, somewhat puzzled, and asked, "Why do you think that? Are you worried about funding or website losses? I told you before that you don't need to worry about these things!"

Miao Peipei shook her head and said seriously, "Xiaofeng, I think your thinking is a bit too advanced. In business competition, falling behind will lead to being suppressed, but being too advanced is also an abyss."

Our website platform is mainly operated on the computer. But how many people in China use computers regularly? And how many of them are used to ordering takeout using a computer?

In addition, how to target and promote to these people who regularly use computers to order takeout, and how to spread the website's operating costs without sufficient scale, are all big problems.

I think your business development plan is best realized after smartphones have become widely available, and only then will it be possible to operate through smartphones.

However, the current smartphone ownership rate in China is not high, and customers have not yet developed the habit of using their phones to order takeout. If we force a promotion, the promotion costs and benefits will be disproportionate.

Therefore, I have only launched a pilot program for food delivery in Beijing, Shanghai, and Shenzhen.

On the one hand, these three cities have a relatively high number of smartphone owners; on the other hand, these three major cities are at the commanding heights of commerce.

We can first improve the hardware and software, and build up a pool of grassroots management talent. It would be more prudent to further promote this approach once the time is right.

After listening to Miao Peipei's report, Li Xiaofeng couldn't help but laugh and pat his head.

My memories of the past and present are somewhat out of sync; I've forgotten that we're still surrounded by counterfeit phones, and feature phones for the elderly are still the mainstream in the market.

At that time, smartphones were just beginning to emerge, the 4G era had just begun, and domestic telecom operators had just started large-scale 4G network construction. It was indeed not very mature yet, and QR codes and mobile payments had just begun to appear.

"So what are your next development plans?" Li Xiaofeng's tone carried a hint of seeking advice, as he had indeed overlooked some aspects before.

Miao Peipei at this time was no longer the little daughter who would do anything to fight for even the slightest chance. After accumulating work experience at Wanzhong Media, she had grown into a powerful businesswoman.

Miao Peipei seemed to have a plan all along, and said confidently: "Currently, we are focusing our main efforts on two aspects: one is the online ticketing business of cinemas in various regions, and the other is the online booking business of hotels in various regions."

In addition, we are currently communicating and collaborating with various reputable manufacturers to promote our online group-buying business. Once the group-buying business has stabilized, we will consider expanding our online retail business.

Li Xiaofeng smiled and said, "Peipei, have you thought about this? Currently, group-buying websites in China are springing up like mushrooms after rain, at least a thousand of them."

If we want to stand out from the crowd, we must have our own unique advantages.

This advantage, besides online promotion and increasing website traffic, actually lies in building a team of delivery riders who can directly deliver products to customers.

I admit that it's not quite the right time to launch a large-scale retail campaign, but have you considered that the retail business can increase website traffic, and the offline rider team is also the best advertisement for our website?

With so many group-buying websites these days, instead of spending money on vague online promotions, we should be more practical and focus on building the website's core strengths.

After listening to Li Xiaofeng's words, Miao Peipei nodded slightly and fell into deep thought.

After thinking for a moment, Li Xiaofeng smiled and continued, "In the e-commerce industry, Taobao is undoubtedly the leader. Look at what Dong Ge Mall, which I invested in before, is doing now. They are building their own logistics team."

If our Lego.com wants to stand out among group-buying websites, we also need to build our own logistics team, which consists of offline delivery riders.

Then, he said earnestly, "I know that the conditions are not quite right for doing these things now, but when Taobao started its e-commerce platform, the market environment was also immature."

It is precisely because the current market environment is not yet mature that we need to take the lead. If we wait until the conditions are ripe, you will see that this is an opportunity, and others will also see that this is an opportunity.

Group buying websites differ from video websites; they are essentially an extension of traditional brick-and-mortar businesses. Once a traditional business gains a market advantage, unless it makes a major mistake, it is almost certain to grow into an industry leader.

"But if we act too early, how much more money will we have to spend? Can we afford it?" Miao Peipei asked.

Li Xiaofeng smiled and said, "After your reminder, I have also reflected on it. It is indeed inappropriate to launch it on a large scale right now, but we can appropriately reduce the scale and promote it gradually."

Now that it has been rolled out in Beijing, Shanghai, and Shenzhen, the next step is to expand it to provincial capitals and then calculate the operating costs and revenue.

If the losses are within a manageable range, we will continue to expand to second-tier cities. If that is still acceptable, we will continue to expand to third- and fourth-tier cities.

The Qin Group will be able to go public next year, and we can cash out the money we invested there. Then I can invest all of that money back in the company.

What I want to do, I either don't do at all, or I do it to the best of my ability and become the leader in the industry!

Hearing Li Xiaofeng's strong determination, Miao Peipei confidently said, "Don't worry, as long as the group's financial support is sufficient, Lego.com will definitely become the industry leader!"