Only after being reborn did I realize how fascinating the world of the rich is.

After Zheng Xiaojuan finished speaking, she left Li Xiaofeng's chairman's office, while Fang Huiya stayed behind to report to Li Xiaofeng privately.

After reporting on her work for two hours, Fang Huiya said earnestly while getting dressed, "The Zhang Group, together with a few veterans in the film and television industry in Beijing, has invested in and established Meiyi Video Network."

In addition, Cui Zhongxian and Luo Siqi of Puyu Group, as well as Le's Group, have also invested, seemingly aiming to compete with our Dingdian Media.

Li Xiaofeng picked up the thermos next to him, took a big gulp of green tea, and said with a smile, "Let's have a competition then. Anyone can do business. Let's just be steady and do our own thing well."

"Xiaofeng, don't be careless. They are currently scouring the market for film and television copyrights, spending a fortune. They have bought up most of the copyrights for popular TV dramas and movies."

The membership growth rate of MeiYi Video Network is currently astonishing. At this rate, their membership will soon surpass ours!

"The strategy they used is the one used by physical industries to quickly seize the market, and then slowly use that market share to recover their losses after they have captured a high enough market share."

Actually, you don't need to worry about this. The core theory of the film and television industry is that content is king. Website members don't have that much loyalty. People who watch videos online will definitely switch to whichever website has the best content.

However, their aggressive growth strategy requires a large initial investment, which cannot bring them long-term stable income, and problems are bound to arise in the future.

Therefore, we don't need to worry about what they do; we just need to be steady and solid, strengthen our own foundation, and do our own thing well.

Currently, Dingdian Excellent Media has grown into an industry leader in the production of reality TV shows and film and television dramas, but we cannot be complacent and still need to expand horizontally in these two directions.

In which directions do you think we should expand?

"In the variety show category, we can expand into music variety shows. Currently, domestic music talent shows suffer from various drawbacks, such as being overly focused on quick success and instant benefits."

In order to recoup their costs as quickly as possible, many investors often suppress musicians who are not very obedient and praise musicians who have some ability but not outstanding talent.

While this approach may yield higher returns in the short term, it is detrimental to the overall reputation of the variety show and the long-term operation of artist management.

I'm different from those people. I don't need to recoup my investment in the short term, and I can even accept some losses. In professional matters, talent determines everything.

Fang Huiya smiled and said, "You wouldn't happen to be jealous of certain people in the music industry who use their position to suppress talented artists, would you?"

"Some people think that now that I have money and the ability to do things I like, I still have to consider business in the end. After all, passion can't put food on the table."

The reasons for doing this are twofold: firstly, to differentiate themselves from other music variety shows, create a unique brand image, and build a reputation for their own variety show brand; secondly, to align with the theme of "content is king" and pursue long-term benefits in the eyes of the audience.

Fang Huiya said with some helplessness, "Actually, everyone knows that talented artists are easier to promote, but the problem is that talented people often have low emotional intelligence and are also accompanied by some unruly traits."

Once these people achieve fame, they think they're above everyone else, constantly proclaiming their desire to distance themselves from ostentation, adopting an aloof and self-righteous attitude, disobeying company management, and acting willfully, thus causing many unforeseen problems.

Li Xiaofeng smiled and said in a calm tone, "That's normal. It's just youthful arrogance. Everyone has a period of youthful arrogance. Without experiencing the trials of society, one will not mature."

From an individual's perspective, talent is very important; from a company's perspective, the platform is very important. Different perspectives will lead to different conclusions.

If we want to stand out among numerous music variety shows, we must understand one thing: the platform is built by each and every talented artist.

The more we cherish and utilize a talented artist, the stronger the foundation of our platform becomes. And the higher the platform is built, the higher these artists can stand compared to others.

"Okay, since you think we need to broaden the scope of variety shows, then I'll do as you say. Actually, I think your decision is quite visionary."

These expanded variety show genres don't need to become wildly popular or achieve instant fame. They just need to interact with our reality TV shows and integrate resources, which would be fine.

This approach not only increases the musicians' visibility and attention but also maintains the freshness of our reality show. These itinerant artists also reduce the cost of variety shows.

Li Xiaofeng smiled and nodded: "Actually, the excessively high salaries of top artists indicate that many people in the film and television industry are short-sighted and opportunistic, which is not conducive to the development of the entire industry. The more balanced the salary levels of artists are, the more beneficial it will be to the development of the entire industry."

Although we cannot control the entire industry, Dingdian Media must move in this direction. Therefore, our development direction should be to try to get rid of our dependence on top artists.

The areas that rely too heavily on top-tier celebrities are film and television, especially film, which basically needs the support of top-tier celebrities to boost its box office performance.

"You don't have any other ideas, do you?!"

"You know me best. Besides investing in this area, I also plan to invest in domestic animation, which is also a way to break away from relying on top artists."

"You're not just getting rid of your dependence on top-tier celebrities, you're getting rid of your dependence on celebrities altogether!"

Li Xiaofeng smiled and said, "This is a large industry that requires continuous investment, and it is also a long-term industry that can generate related industries. As I said before, I have money, I can afford to invest, and I can wait!"

Furthermore, we have our own video streaming platform, so as long as we produce content, we won't lose everything. We can also take advantage of the current downturn in the domestic animation industry to accumulate more industry elites.

Fang Huiya said seriously, "Xiaofeng, if you want to gain a foothold in the film and television industry, the most important thing is to produce more film and television dramas, especially movies. That is the symbol of status in the industry."

Li Xiaofeng, however, said confidently, "No need to rush. We need to accumulate strength and then make a breakthrough. We should first cultivate the variety show and TV drama industries. Once we have completely stabilized in these two areas, it will not be too late to enter the film industry."