Only after being reborn did I realize how fascinating the world of the rich is.

Chapter 381 The Li Group's 2009 Year-End Summary Meeting (2)

Li Xiaofeng knew that it would be a long time before restrictions on low-speed four-wheeled vehicles were introduced, at least until the domestic new energy vehicle market took off.

In addition, although the government has introduced restrictive policies, people do need this kind of transportation. Therefore, the real restrictions are imposed on large cities.

In many provinces, especially in SD province, a populous province, electric vehicles are a pillar industry, which has been the default status quo.

It's perfectly normal for local governments to not support some arbitrary, one-size-fits-all policies from higher authorities when the people themselves have needs and these policies can bring employment and tax revenue to the local area.

Later, some large cities even restricted two-wheeled vehicles, probably hoping that all people would buy cars to force up the economy. But the problem is, if all people bought cars, the city's traffic would definitely be overwhelmed.

Seeing that Li Xiaofeng was determined to expand production capacity, Xu Lei had no choice but to say helplessly, "Alright then, I'll call Secretary Li's secretary after the meeting. It seems that my losses will have to be extended!"

"Xu Lei, doing business now is different from before. As long as you have enough funds, you can't prioritize profits. Instead, you have to consider market share first. Once you have enough market share, making money is just a matter of time."

That traditional business approach of growing step by step was suitable for the early days of reform and opening up, when people didn't have much money, the financial industry was underdeveloped, and there were no reliable financing channels, so that was the only way to do it.

However, in today's highly developed market economy, coupled with the disruption caused by foreign capital, to truly make money, one must quickly grow into a leading company in the industry and seize the largest market share.

Xu Lei nodded: "Understood!"

Li Xiaofeng smiled and continued, "Actually, I've wanted to expand production capacity for a long time, but the banks in Shanghai are almost emptied out by those real estate companies, making it very difficult to get loans."

Now that Secretary Li is going to work in another city, asking him to help solve the funding problem is a win-win situation, so why not do it!

Then, Li Xiaofeng turned his gaze to Miao Peipei and said with a grin, "Peipei, I'm going to have to move this brick of yours a bit more!"

"Ah, why?" Miao Peipei was somewhat surprised.

For the sake of better overall management, Li Xiaofeng merged Dingdian Film and Dingdian Film Network into a large film and television company called Dingdian Supermedia, which also allows for better resource integration.

Miao Peipei is the CEO of Dingdian Media. In addition to being responsible for overall coordination, she is also responsible for the construction and operation management of Dingdian Film and Television Network. After all, Miao Peipei has been tempered by Wanzhong Media and has stronger comprehensive management capabilities.

The vice president of Dingdian Media is Fang Huiya. Because Fang Huiya is more skilled in the production and management of film and television and variety shows, she is mainly responsible for the execution and management of various projects.

Yang Bing serves as the company's art director. In addition to participating in the filming of some large-scale productions according to the company's development plan, she also assists Fang Huiya in some management tasks.

Li Xiaofeng said with a slightly serious tone, "With some of the experience gained from building Dingdian Film and Television Network, I'm preparing to launch the development plan for a group-buying website."

Miao Peipei frowned slightly, somewhat puzzled, and asked, "Why did you suddenly decide to start a group-buying website?"

"What else could it be for? Of course, it's to make money!"

"But there are already e-commerce platforms like Taobao and JD.com in the market. Can you make money by creating a group-buying website?"

"Of course it is possible. Taobao and JD.com are mainly online transactions, but the group buying website I'm going to create has a different model than those e-commerce platforms. It focuses more on the combination of online and offline."

For our future group-buying website, I plan to recruit a large number of delivery riders in every city, focusing on offline delivery services.

"Offline delivery? How many people would that require!" Miao Peipei exclaimed in surprise.

"We will recruit as many people as we need. The more riders we recruit, the larger our business will be. In the initial stage, I plan to focus on offline catering."

In the area of ​​offline food delivery, no one in China has started yet. I plan to start doing it first. In addition, there is supermarket delivery, ticket delivery for movies, train tickets, and plane tickets, as well as resource integration in the tourism and hotel industries in various regions.

As long as we can scale up, I believe we can grow into a major internet company like Taobao and JD.com, and then sit at home counting money and having fun.

This is an industry that serves the basic needs of ordinary people, including food, clothing, housing, and transportation. As long as people have this demand, this industry will not fail, and we can continue to operate in the future.

Miao Peipei was somewhat shocked, then another question came to mind: "How much capital will be needed in the early stages?"

"Invest whatever funds you have. Although banks in Shanghai are currently facing financial difficulties, since Secretary Li is asking for my help, I'll ask him for some support and get a loan of several billion yuan. That shouldn't be a problem."

I'm willing to invest everything in building this group-buying website; if all else fails, I'll sell some of my real estate holdings ahead of time.

Tang Shanshan, who was standing to the side, asked with some concern: "Xiaofeng, the group has already taken out a loan of 60 billion yuan. In addition to the capacity expansion of Hongxing and the construction of this group-buying website, can it handle it?"

It would be such a waste if we had to sell off all our real estate holdings because of this!

Li Xiaofeng thought for a moment and said, "There shouldn't be a big problem. I estimate that Dingdian Media should be able to make a profit next year. At that time, we can allocate some of the profits to make up for the shortfall in bank loan interest."

Tang Shanshan shook her head and said, "I'm not talking about bank loan interest, but the principal of the bank loan. Although our net assets are still appreciating, I believe the group has the ability to repay the monthly payments and bank interest."

What if the bank withdraws its loan from us? Even if it doesn't, what if the bank refuses to extend our first loan term when it matures?

I've heard that the higher authorities are brewing even stricter real estate control policies. It's probably impossible to use bank leverage to speculate on real estate on a large scale in big cities like Shanghai like before!

In other words, if we sell these properties, it will be very difficult to buy them back, or at least we will no longer be able to leverage the bank's financial resources!

Without the leverage of bank loans, property prices will only rise by 10% to 20% annually, which is not much different from doing other businesses. Therefore, this batch of real estate is currently the group's most core and high-quality asset.

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