Only after being reborn did I realize how fascinating the world of the rich is.

Now Li Xiaofeng owns several large enterprises, which are growing in scale and becoming increasingly complex to manage. Therefore, he can no longer adopt the simple, extensive management style he used before.

Therefore, Li Xiaofeng brought all the companies and enterprises under his control into the Li Group.

The Lee Group includes Hung Sing Electric Vehicle Factory, Kang Le Chain Gymnasium, Dingdian Film Production Co., Ltd., Dingdian Film Network, Wan Zhong Media Advertising Co., Ltd., and Pu Hui Investment Co., Ltd.

Among them, Puhui Investment Co., Ltd. is the core of the group. The allocation of major core assets and funds must be carried out through this company. The real estate worth 200 billion yuan invested by Li Xiaofeng is also in this company.

Now that housing prices have rebounded, many companies that suffered from the economic crisis have not yet recovered, but the Lee Group has seen a significant increase in net assets due to the surge in housing prices, and can now obtain bank loans again.

To make money, one must understand future industry trends, and the other is to stay ahead of the curve.

When it comes to seeing the future development trends of the industry, no one can compare to Li Xiaofeng. After all, he has already experienced a lifetime, so he can definitely see things more clearly than others.

Now, all that's left is to stay ahead of others.

Without hesitation, Li Xiaofeng borrowed another 20 billion yuan from the bank, of which 10 billion yuan was invested in Hongxing Electric Vehicle Factory, and the other 10 billion yuan was used for the construction, maintenance and operation of video websites, as well as the production of TV dramas and variety shows.

In addition, after last year's investment, Fang Huiya's Dingdian Film and Television's assets have increased from 4 million to 10 billion. According to the original estimate, it could only earn about 8 million. The increased revenue mainly came from the investment in Yang Bing.

Yang Bing truly lived up to her reputation as a top star in the film and television industry in her previous life. The major film and television dramas she starred in were basically all profitable. Li Xiaofeng bringing her over was a win-win situation for both her and his money.

Of course, Yang Bing didn't suffer any losses either. With Li Xiaofeng as her powerful backer, her resources became even stronger. With Li Xiaofeng's support, no one dared to easily mess with or punish her.

All in all, Li Xiaofeng's investment in the film and entertainment industry has reached an astonishing 20 billion yuan, an unprecedented scale of investment in this era.

An investment of this scale will undoubtedly have a huge siphon effect on Li Xiaofeng's film and television sector, attracting actors, directors, screenwriters, as well as filming and editing teams, like moths to a flame.

The addition of these film and television resources will further expand the film and television sector built by Li Xiaofeng, forming a scale effect in the film and television industry, which is called an industry barrier.

To ensure a long-term and stable business, you need to continuously build up your competitive advantages. If you lack technological barriers, you need to create industry barriers. The more barriers you have, the safer you will be.

Of course, as the loan amount increases further, Li Xiaofeng's expenses will also increase further.

The monthly payments from last year to this year totaled 5.5 million yuan, which has basically exhausted the 6 million yuan left by Li Xiaofeng.

By next year, the interest on the 50 billion yuan bank loan will be more than 3 million yuan (commercial loan interest is higher than mortgage interest), plus the monthly payment of 5.5 million yuan. Li Xiaofeng will have to find a way to earn at least another 8 million yuan to fill the gap.

Because the video website mainly relies on Dingdian Film and Television, the video website is named Dingdian Film and Television Network.

Dingdian Film and Television Network will definitely lose money at the beginning, mainly because it needs to purchase a large number of online broadcasting rights for film and television sources to support the production of films and television dramas.

With the government's crackdown on piracy and increased emphasis on copyright, video websites must ensure that all film and television copyrights are genuine; otherwise, they will not only face lawsuits, but the entire website may also be taken down.

The broadcasting rights for a film or television series can range from tens of thousands to hundreds of thousands of yuan, while exclusive rights can cost one or two million yuan. As for currently popular films and television series, they can cost at least tens of millions of yuan, or even hundreds of millions of yuan.

Therefore, Li Xiaofeng is currently prioritizing investment in Dingdian Film and Television Network to first establish a solid foundation of content for the video website. Without sufficient basic content, a video website cannot attract viewers.

However, Li Xiaofeng did not insist on purchasing external film and television copyrights, but preferred to produce his own films, television shows and variety shows, which could significantly reduce the website's operating costs.

Variety shows, in particular, require little investment, have short production cycles, and produce quick results, attracting a large number of young viewers, who are also the most likely group to accept paid viewing.

These young viewers are also the most popular target audience for advertisers.

In addition, although the income from variety shows is not as explosive as that from TV dramas, it is more stable and generally does not result in losses.

Of course, once the number of members and viewers on Dingdian Film and Television Network reaches a certain level, Li Xiaofeng will introduce paid viewing. His self-produced films, TV series, and variety shows will only be broadcast on his own film and television network to make full use of the resources.

Dingdian Film and Television Network is currently in the promotion stage and needs these film and television programs and variety shows to attract viewers and members to the website.

The reason Li Xiaofeng is involved in this upstream and downstream endeavor is that by utilizing his own resources, he can significantly reduce the difficulty of starting a business.

In fact, even in today's relatively favorable economic and market environment, startups that start from scratch still face a high probability of failure.

The success rate of second-generation rich kids starting businesses is relatively high because they not only have sufficient funds at the beginning of their ventures, but they can also easily obtain a large number of resources.

This is similar to when Li Xiaofeng started his business in interior and exterior wall coating projects. He needed to rely on the resources his classmates provided and had to rack his brains to please them.

Cao Jinpeng, on the other hand, started his business effortlessly, able to leverage the resources of his family, relatives, and friends to earn hundreds of millions of yuan, and even squeezed out Li Xiaofeng's business.

If Li Xiaofeng hadn't transmigrated from his previous life and hadn't had so many ways to make money, his future development might have come to a standstill.

In addition to reality shows, Li Xiaofeng also plans to add a sports program to his variety show lineup.

This is mainly because Tang Shanshan's "Kunlun Peak" free fighting competition, which is based on the Kang Le chain of gyms, has also begun.

Thanks to its connection with the "Wulin Fengyun" (a popular martial arts website), the competition garnered significant attention before it even began, and the event was a success.

Wanzhong Media also provided some advertisers for the event, and since a large portion of the players were trained by them, Tang Shanshan took stock and found that the event not only did not lose money, but also made a lot of money.

Although it's only a little over ten million, which can't compare to other variety shows, making money is better than losing money. Sports programs are a niche category, and many sports programs lose money.