Only after being reborn did I realize how fascinating the world of the rich is.

Since Li Xiaofeng sold the land of Hongxing Electric Vehicle Factory in 2007, he has taken out all his previous investments and still has more than 4 million yuan left.

After purchasing a new factory in Wuxi and putting the eastern production base, which had been relocated from Shanghai, into operation, about 2 million yuan remained.

So Li Xiaofeng discussed with Xu Lei about starting the construction plan for the western production base ahead of schedule. The 2 million yuan was enough to prepare the factory buildings and equipment.

It takes at least one or two years from the construction of a new factory to its commencement of production, so it is necessary to start construction in advance.

By the end of 2008, the western production base had been completed and put into operation, giving Li Xiaofeng's Hongxing Electric Vehicle Factory four production bases.

This is also a major reason why he was so eager to take back his advertising company; he couldn't let others benefit from these advertising fees.

In order to boost sales at Hongxing Electric Vehicle Factory, he decided to hire big-name celebrities as spokespeople and invest heavily in advertising. He didn't want this money to go to others; it was best to absorb it internally within his own industrial chain.

Therefore, Li Xiaofeng hired Yang Bing as the spokesperson, Wanzhong Media produced the advertisement, and the advertising channels included LCD screen advertisements as well as variety shows on Dingdian Film and Television.

In addition, if Hongxing Electric Vehicle Factory has insufficient funds for advertising expenses, it can temporarily owe them there; this is called extending the payment period.

In any case, Wanzhong Media is now under the absolute control of Li Xiaofeng, with sufficient cash flow and high net profit, so it will not cause operational difficulties.

This made it easier for Hongxing Electric Vehicle Factory to manage its cash flow, essentially allowing it to use the funds from other shareholders to generate profits for Li Xiaofeng's sole proprietorship.

This is called resource integration, which is the core value of the industrial chain and the core competitive advantage of the group company.

So he called Xu Lei over.

"Xu Lei, I plan to get Hongxing Electric Vehicle Factory to take on another project."

"What project?"

"A joy for the elderly!"

"What is an 'old man's joy'?" Xu Lei was completely baffled.

Li Xiaofeng smiled and said, "The 'old man's joy' is a low-speed four-wheeled electric vehicle, mainly for the elderly to use when going out to buy groceries or pick up and drop off their children."

"Oh, you mean this? This kind of product only started appearing last year, and it's really quite useful. The name 'Old Man's Joy' is quite fitting!"

"Compared to ordinary two-wheeled vehicles, they can provide shelter from the wind and rain, meet the needs, do not require a driver's license, and are not expensive. They have already appeared on the market and are very popular, but have not yet reached a large scale."

We currently have sufficient funds, therefore, I plan to expand our existing western production base by building a large-scale production base specifically for producing electric vehicles for the elderly.

Hongxing Electric Vehicle Factory's western production base is not in the Northwest, but in a densely populated province in the Central Plains, which makes sales and transportation more convenient.

Xu Lei said with some concern, "President Li, I know that the old man's car is selling quite well now, and our several production bases have also started to try small-batch production."

The problem is that these three production bases have only been completed recently, the company is still operating at a loss, and it will need to invest heavily in advertising this year. Is it really necessary to rush into new projects?

Besides, do we even have that much money right now?

Li Xiaofeng said confidently, "You don't need to worry about funding. You just need to do the things I've assigned you. The most important thing now is to seize the market."

The market for electric vehicles for the elderly is particularly important for expanding our factory's sales. A two-wheeled electric vehicle costs only a little over two thousand yuan, while an electric vehicle for the elderly costs more than ten thousand yuan.

Besides, it takes one or two years for a factory to go from construction to production. If we don't start early, our production capacity will definitely not be able to keep up once our brand and market are established.

Another thing is that I will continue to invest in advertising for electric vehicle manufacturers over the next two years to build our brand awareness. Taking advantage of this advertising momentum, we can quickly increase sales.

"So how much money are you planning to invest?"

"Planning in accordance with EU EEC standards, I intend to build the highest-level manufacturing workshop for electric vehicles in China, including four major manufacturing processes: stamping, welding, painting, and final assembly."

I've already had someone estimate the total investment for the project: 10 billion yuan. The project covers an area of ​​over 20 square meters and has an annual production capacity of 8 low-speed four-wheeled electric vehicles.

Upon hearing Li Xiaofeng's investment plan, Xu Lei was so shocked that he was speechless.

In this era, if an electric vehicle company spends 2 million yuan to set up a production base, it is already highly valued by the local government. Let alone a massive investment of 10 billion yuan, it will definitely be treated as an honored guest by the local government.

Li Xiaofeng knew, of course, that the old man's car was destined to decline due to policy issues, but the product was very popular now, and he still wanted to make money from it. After all, there were still ten years before the policy crackdown.

Although sales of electric vehicles stopped growing and even began to decline after the crackdown on them, they were never completely banned.

Especially in some economically underdeveloped areas, its use and sales have been quite good; it is only in first-tier big cities that it is truly banned.

In addition, even if these factories stop producing electric vehicles for the elderly, they can continue to produce truly compliant micro electric vehicles, such as the Wuling Mini and the Little Ant.

After a long while, Xu Lei said with some emotion, "Ten billion, that's a huge sum. But once this money is invested, it won't be recouped in a short time. Are you under a lot of financial pressure?"

Li Xiaofeng smiled and said nonchalantly, "It's okay. The results of this acquisition of Wanzhong Media far exceeded expectations. Now the housing prices have rebounded, and my real estate investments have appreciated significantly. There's absolutely no problem."

Besides your side, I also need to allocate some funds to increase investment in the film and entertainment industry. The film and entertainment industry yields quick results and has a short investment cycle, which perfectly complements our manufacturing sector.

Xu Lei asked, somewhat puzzled, "Since film and entertainment are quick to generate returns and require short investment periods, why don't you invest more in them?"

"You wish! There aren't that many good projects to invest in the film and entertainment industry. If you're not careful, you might not only fail to make money, but you could even lose money."

Do you think I'm dumber than you? Manufacturing may require high investment, have slow returns, and low profits, but its advantage lies in its stability. When it comes to making money, the one who laughs last laughs best.

Xu Lei chuckled.