Only after being reborn did I realize how fascinating the world of the rich is.

Currently, Wanzhong Media's market value is around 40 billion yuan. He spent 10 billion yuan to get back the shares from Luo Siqi, which accounts for about 25%.

For this acquisition of Wanzhong Media, Li Xiaofeng obtained a loan of 30 billion yuan from the bank, but only spent 10 billion yuan.

Therefore, he injected the remaining 20 billion yuan into Wanzhong Media through targeted financing. As a result, the total market value of Wanzhong Media increased from the original 40 billion yuan to 60 billion yuan, and his shareholding reached 50%.

The stock price of Wanzhong Media has plummeted to a relatively low level due to the economic crisis, making it a good time to increase shareholdings and providing the company with a large amount of development funds.

In addition, holding more than 50% of the shares is equivalent to obtaining absolute control of Wanzhong Media, so there is no need to worry about hostile takeovers. It can be said to be a win-win situation with many benefits.

After taking back Wanzhong Media, Li Xiaofeng shifted his attention to Dingdian Films.

Meanwhile, Fang Huiya and Yang Bing, under his development plan guidance, began to focus their efforts on variety shows.

As soon as the show "Running Man" aired, this novel entertainment program immediately won praise from the audience, and the ratings soared to an astonishing level, surpassing those talent shows full of behind-the-scenes manipulation.

All the regular artists on the show are signed artists under Dingdian Film & Television, and they immediately became popular in the film and television industry, gaining high popularity.

Li Xiaofeng had anticipated this outcome, as it had already been verified in his previous life.

However, Li Xiaofeng did not stop there and became complacent with his current achievements. Instead, he launched a series of reality shows that were popular in his previous life, seizing various niche segments in the variety show market.

It's important to understand that variety shows are not like TV dramas; they are relatively easier to produce and much easier to get approved. Therefore, once the curtain is raised on reality TV shows, a large number of people will inevitably rush to imitate them.

Therefore, Dingdian Films launched five reality show variety programs in a very short period of time.

Fang Huiya's 4 million yuan was simply not enough for cash flow. It wasn't that she had lost money, but rather that her previous investments in film and television dramas had a relatively long return cycle.

Fortunately, Li Xiaofeng still has 6 million yuan in working capital. Although it is used to pay the monthly installments, the production and return cycle of variety shows is relatively short, so it doesn't matter much if a portion is temporarily diverted.

Li Xiaofeng wasn't worried about investment losses because these variety shows were quite profitable, and advertisers were vying to send money to Dingdian Films.

Especially with the first show, "Running Man," many A-list celebrities drastically lowered their prices in pursuit of exposure, and even many second- and third-tier celebrities participated in the show for free.

In addition to advertising revenue, the show also generates revenue from the filming location.

In the beginning, the "Running Man" program required paying venue fees to other parties for filming.

However, as the show became a hit, many cultural and tourism departments rushed to invite "Running Man" to their areas to film in order to promote their tourist attractions, and even paid "Running Man" to do so.

To this end, Li Xiaofeng also established a variety show operation company, whose main business includes theme park model licensing, filming location marketing, game licensing, program advertising sales, online copyright sales, and fan economy.

The success of Dingdian Films immediately caught the attention of Le Mengyao, and soon she found Li Xiaofeng.

"Xiaofeng, you always surprise people. I thought you were only good at investing, but I didn't expect you to be so good at managing film and entertainment."

Le Mengyao wore a black low-cut dress, revealing a deep cleavage that fully showcased her strength. Coupled with the allure of her long, black-stockinged legs, it was easy for men to feel the urge to conquer her.

Li Xiaofeng smiled and said somewhat helplessly, "Mengyao, did you come here today to talk to me about something, or to help me complete my sister duo?"

"What are you saying? You men are so narcissistic! Just because a woman dresses up a little, you think someone is interested in her? I dress up nicely for myself, not for you stinky men!"

Le Mengyao's face flushed slightly, but she still retorted to Li Xiaofeng with a strong argument.

"You women are actually quite strange. You dress up to make men think you look good and to get their praise, but you still complain that men are lustful and act like you're some kind of high and mighty queen!"

Le Mengyao raised her chin slightly and said confidently, "Why can't a woman say 'queen'? Many countries abroad have queens, and we've had female emperors in our history, haven't we?"

"Fine, fine, I won't argue with you. You didn't come here today just so I could admire your clothes, did you?"

Le Mengyao pouted, covered her chest with one hand, and said irritably, "You're not allowed to look at places you shouldn't!"

Li Xiaofeng grinned and deliberately looked up at the sky, no longer looking at her.

"Xiaofeng, have you considered cooperating with our Lejia?"

Li Xiaofeng turned his gaze to Le Mengyao again and asked with a smile, "What can I gain by cooperating with your Le family?"

"Our Lok's Group's film and television company has many Hong Kong celebrities, who can bring more freshness to your programs."

Furthermore, our company maintains excellent relationships with many internationally renowned Hong Kong brands. I can help you connect them with the program and invite them to participate, further boosting your viewership!

Li Xiaofeng shook his head and said, "Mengyao, times have changed. Your film and entertainment industry used to be more developed, and we were all following in your footsteps. But now your industry has declined."

Your so-called international celebrities may not necessarily increase our show's ratings, but they will significantly increase the production costs.

"Then what do you want?"

"Mengyao, that's a poor question. What do you mean by 'what I want'? You came to me wanting to cooperate, but you don't even know what you can offer me. How can we cooperate like this?"

After hearing Li Xiaofeng's words, Le Mengyao fell silent, sitting there for a long time without saying a word. After a while, she seemed to have made up her mind and said hesitantly:

"Xiaofeng, if I were your girlfriend, would you be willing to collaborate with my company to produce variety shows?"

Li Xiaofeng smiled, shifted his gaze to the side, and said in a light tone, "Mengyao, you think too highly of yourself. The honey trap doesn't work on everyone. You used it on the wrong person!"

I have no shortage of women. Among the women around me, who is less attractive than you?

Besides, the women around me are all women who follow me, not women who have one-night stands with me. I prefer multi-night affairs!

Upon hearing Li Xiaofeng's words, Le Mengyao's expression turned somewhat unpleasant.