Only after being reborn did I realize how fascinating the world of the rich is.

Chapter 344 Li Xiaofeng's Vision for the Future Development of the Two Companies

Soon, the shareholders' meeting ended on a sour note.

However, Li Xiaofeng wasn't in a hurry, because such a big matter couldn't be decided on the spot. They would definitely need to discuss it privately before making a decision.

Therefore, Li Xiaofeng gave them an ultimatum, giving them only one day to consider it. If they could not make a final decision by the day after tomorrow, he would take legal action, freeze the funds, and then they could slowly pursue the lawsuit.

Inside the Qin family's manor, several people sat in a pavilion, discussing how to resolve the matter.

"This is outrageous! How could our three families be manipulated by a mere mainlander? We must not let him succeed, or how will we ever survive in the future!" Luo Siqi spoke first, filled with righteous indignation.

Le Mengyao said helplessly, "But now it's clear that if we don't compromise with him, we definitely won't get through this. Our Le family definitely needs this money for emergency relief!"

Qin Wei nodded in agreement: "Mengyao is right. He gave us two options: one is to sell the shares of Wanzhong Media to him; the other is to sign a concerted action agreement with him, allowing him to temporarily control the company."

"We can't agree to either of these two conditions. If we return Wanzhong Media, our losses will be too great. As for signing a concerted action agreement with him, what if he takes the opportunity to inject capital into the company and completely control the media company?"

Qin Wei shook his head and said, "Don't act impulsively. Judging from the current situation, it's unrealistic to expect to be completely uncompromising. We can only choose one of these two conditions."

“What’s more, he already has 20% of the company’s shares. As long as he has enough funds and is given some time, he will eventually be able to take control of Kage Media.” Le Mengyao chimed in.

They are both just shareholders of the company. To them, it doesn't matter who owns the company, as long as the stock price can rise and they can make money.

Under equal conditions, they would definitely prefer Losqi, but if Losqi harms their interests, they would not hesitate to abandon Losqi.

However, to the surprise of both Qin Wei and Le Mengyao, Luo Siqi still refused to agree no matter what.

So, Qin Wei and Le Mengyao discussed it privately and decided to call Li Xiaofeng over as well, to have him talk about how the company should develop if he became the chairman of the board of directors of Jige Media, which could also be seen as a way of putting pressure on Luo Siqi.

Once again in the conference room of the architecture media, Li Xiaofeng showed no politeness. After glancing at everyone, he began to state his development plan in a serious tone.

"The first thing is that Wanzhong Media and Gage Media should be two similar companies, and having two management teams is not conducive to the long-term development of the company."

The era of print advertising is over; video advertising will become the mainstream in the advertising industry in the future. Therefore, the company will gradually shift towards LCD screen advertising.

Qin Wei said doubtfully, "What you said makes sense, but LCD screen advertising is a capital-intensive project, and the company's current cash flow is insufficient!"

He switched roles quickly; as long as the company could make money, it didn't matter who was the chairman. This made Luo Siqi's face even more gloomy.

Li Xiaofeng smiled and said, "This is the second thing I want to talk about. I will solve the cash flow problem. It's okay, I still have money. After the company merger, I will invest all the money I have into Kage Media."

He said this to show everyone that he has very strong financial resources and enough power to acquire a controlling stake in Gear Media.

In fact, this was not a bluff; he had already considered this issue long ago.

If acquiring Architecture Media is absolutely necessary, then for the sake of your subsequent strategic development plans, you must ensure that you hold an absolute shareholding advantage in the company.

Taking advantage of the company's relatively low stock price, issuing new shares to oneself to further dilute the shareholding of other shareholders and strengthen one's control over the company is currently the best option.

The merger of the two companies will further expand the company's size, while also reducing the shareholding of each shareholder in the structured media and making the equity more dispersed.

Of course, merging two companies is not an easy task. It requires the consent of two-thirds of the shareholders, and at the very least, Qin Wei and Le Mengyao must agree for it to proceed.

Luo Siqi spoke first: "I disagree with the merger of the two companies. Wanzhong Media's main business is LCD screen advertising, while Gage Media currently focuses on print advertising. The two companies' businesses are not the same type!"

Li Xiaofeng countered, "In the end, LCD ads and print ads are both ads, just with different forms of expression. But LCD ads are more effective and easier for customers to accept."

In fact, it's clear from the financial statements of both companies that Wanzhong Media's revenue grew faster and its net profit was higher. The merger of the two companies will be more conducive to shifting the business focus towards LCD screens!

Luo Siqi said somewhat unconvinced, "But currently, the entire advertising industry is still dominated by print advertising, and print advertising still has a huge customer base."

Furthermore, LCD screen advertising does not represent the future development direction of the advertising industry, and it is also a capital-intensive project with a high risk of rapid depreciation of asset value.

Once newer advertising formats emerge and customers lose interest in LCD screen ads, they might quickly abandon them!

Li Xiaofeng smiled and said in a calm tone, "The majority doesn't necessarily mean it's right. LCD screen advertising is a type of video advertising. Perhaps there will be other video formats in the future, but video advertising is definitely the future trend of advertising."

As for your concern that LCD screen ads will be replaced by other forms of video ads, you don't need to worry about that. Any form of advertising needs advertising channels, and channels require costs.

Even if other forms of video advertising emerge in the future, they will coexist with LCD screen advertising and will not replace it, unless advertising channel costs decrease significantly.

Luo Siqi looked at Qin Wei and winked at him, trying to get Qin Wei to oppose Li Xiaofeng's proposal. However, Qin Wei nodded and agreed, saying, "President Li is right. I agree to the merger of the two companies!"

Disappointment immediately appeared on Luo Siqi's face. However, what disappointed him even more was that Le Mengyao also agreed: "I agree too."

We are all shareholders of the company, and I will agree to anything that benefits the company's development. As for who gains control of the company, I don't care, as long as we can make money!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like