Only after being reborn did I realize how fascinating the world of the rich is.

After Tang Shanshan's restructuring, the gym became much more financially stable, but it is still in a phase of rapid growth.

The chain of gyms under Li Xiaofeng was originally established casually to arrange a job for Miao Peipei's brother, Miao Bingkun.

But he later discovered that gyms were quite profitable in this era. More importantly, developing gyms could make full use of the large amount of rental and mortgage cash flow generated by Li Xiaofeng during his real estate speculation.

Although these cash flows will eventually be used to pay the monthly mortgage payments for real estate speculation, they are held in hand for a considerable period of time, and not utilizing them would be a waste of funds.

Gym revenue is cyclical, often consisting of monthly, quarterly, or annual memberships, with annual memberships being the most common. This allows for perfect utilization of these cash flows.

However, as these chain gyms have developed to their current state, Li Xiaofeng has other ideas.

That is to cultivate sports stars in free fighting, and then bring these sports stars into the film and television industry, using variety shows as the core link to break down the industry barriers of the entire entertainment industry.

This will not only provide more stars for the film and television industry, but also create more job opportunities for people working in the sports industry, thereby promoting the development of the sports industry.

Of course, as mentioned before, Li Xiaofeng's ultimate goal was not to do good deeds anonymously, but to make money.

To put it bluntly, he wants to build and expand the entertainment industry market. As a pioneer in this field, he can naturally take the lead and create a wider moat for his company, thereby earning more money.

In addition, his Wanzhong Media Advertising Company can also expand more advertising channels and create better interactive benefits with these industries.

To date, Li Xiaofeng has invested 1.3 million yuan in the gym, and with the gym's own profits, the total investment has reached 2 million yuan.

However, as the gym has grown larger, its net profit has gradually declined, from 50% last year to about 40%. But even so, it can still make 8000 million yuan in net profit this year.

"Xiaofeng, we expanded too fast before. This year, you shouldn't invest any more in the gym. The profits from the gym alone are already difficult to reinvest."

The current management and staff quality are somewhat lagging behind. We need to slow down and improve the quality of management and staff. If we invest more, it might cause problems.

Li Xiaofeng kissed Tang Shanshan on the forehead and said with a smile, "Okay, you can decide everything!"

Tang Shanshan hesitated for a moment and said, "The ratings for 'Martial Arts World' are really high right now, and our free fighting club has trained a lot of fighters. How about we make our own free fighting event?"

Li Xiaofeng smiled and said confidently, "Have you also noticed that the gym industry has no barriers to entry? Anyone can do it, and the competition will become more and more intense in the future?"

Actually, I've always had this idea, otherwise I wouldn't have invested money in you in the first place. Investing in sports programs is to build industry barriers in the sports and fitness field.

But later I discovered that the domestic free-fighting market is still immature. It might be manageable with small investments, but once the investment scale becomes too large, losses are inevitable. It's better to let them warm up the market first.

Tang Shanshan said with a somewhat depressed expression, "I created this show myself, but someone else reaped the rewards and became the first to try it. I always feel a little resentful!"

"Shanshan, you need to understand one thing: if you want to accomplish something, ability is certainly important, but the most important thing is resources, which is to put it bluntly, money."

In any industry, only by investing enough money can you possibly achieve real results.

The program "Wulin Fengyun" is a state-run program, which means that it is destined to be centered around the TV station. Many of its operations will be restricted, and it will end up benefiting other programs.

Furthermore, based on international experience, if you want to make a profit from producing a large-scale sports program, you probably can't cover the investment costs by relying solely on advertising and event ticket sales. You must operate by building an entire industry chain.

My initial business plan is to use these events to create sports stars, and then let these stars enter the film and television industry to generate more value; otherwise, it's likely to result in losses.

Tang Shanshan asked in surprise, "You mean they're losing money on the sports program 'Martial Arts Show'? That can't be right. As far as I know, their ratings are very high, and their advertising sales are excellent!"

Li Xiaofeng smiled and shook his head, saying, "Don't just look at the surface. Right now, the appearance fees for these boxers aren't high, but as their exposure increases, their appearance fees will increase."

Sports are actually part of the film and entertainment industry. Just like movie stars, once they become famous, their prices will inevitably rise.

In addition, as audiences become more discerning, in order to attract more viewers and attention and improve the quality and level of the event, it is necessary to invite some well-known boxers from abroad.

These people's appearance fees are astronomical for domestic sports programs. The production costs of the programs are rising steadily, but advertisers may not necessarily follow suit with a large-scale investment.

Sports programs are different from ordinary entertainment programs. It is necessary to cultivate an audience that likes sports programs. Ordinary viewers may have a sense of novelty at first, but a large number of them will leave later.

Therefore, in order to keep viewers engaged and interested, these kinds of sports events need to be constantly upgraded; otherwise, the program's ratings will continue to decline.

However, as the scale and number of events continue to increase, without a sufficient number of high-quality revenue streams, the costs of these events cannot be covered.

Tang Shanshan said with a grin, "You mean, let Sun Wenxuan and the others scout ahead for us?"

"I withdrew my investment from it easily before because of this idea. We're not in a hurry. The first to leave may not be the fastest. We need to see who has more staying power."

I estimate that my investments will come to an end next year, and I will start to cash out my real estate investments and my shares in Wanzhong Media. At that time, I will have enough funds to invest in other industries.

After Sun Wenxuan and his team have been operating for a while, you can use your connections at the TV station to find out their inside story, calculate their revenue and expenses, and then we'll have a clear understanding of the situation.”

Tang Shanshan nodded and smiled, saying, "Actually, you don't need to invest any more. By next year, our net profit from the gym will definitely continue to increase, and then we can operate with just the gym's net profit!"

"Well, we'll see how things go then. Maybe I'll invest more!"