Only after being reborn did I realize how fascinating the world of the rich is.

As time went on, Shanghai's real estate market gradually recovered, and a lot of capital from the port area and foreign capital poured in to look for suitable business opportunities.

China's economy has entered a period of rapid growth in recent years, especially with the rise of real estate tycoons, resulting in four of the top ten richest people in China being involved in real estate.

Li Xiaofeng also made it onto the rich list, but ranked outside the top 50, mainly due to the soaring market value of his company, Wanzhong Media.

In addition, the rich list ranking is mainly based on assets that can be found in public information. One very important indicator is the market value of listed companies and the proportion of shares held by the rich.

Since Li Xiaofeng and Le Mengyao's last meeting, a lot has happened.

What surprised Li Xiaofeng the most was that the Le's Group chose to cooperate with Qin Kai and invested heavily in Qin's Group in Shanghai, becoming its second largest shareholder.

Meanwhile, Qin Kai became the CEO of the Le Group, and media reports indicated that Le Mengyao, the eldest daughter of the Le Group, was engaged to Qin Kai.

Interestingly, although this news has not been confirmed, neither the Le's Group nor Le Mengyao herself has come forward to deny it.

So, Li Xiaofeng found Le Xiner and asked her about the inside story.

“Xin’er, I’ve met Mengyao a few times, and from my impression of her, she doesn’t seem to have a good impression of Qin Kai. How come she suddenly got engaged to Qin Kai?”

"I think even if they were going to arrange a marriage with the Qin family, they should have chosen Qin Wei, the true heir of the Qin family. Why did they suddenly choose Qin Kai? What are the Le family thinking?"

Le Xin'er nestled in Li Xiaofeng's arms and said with a hint of helplessness, "The Le family has no choice. The only male heir, Le Jiahao, is an incompetent spendthrift. Currently, Mengyao is the only one supporting the Le family."

But Mengyao is a woman, and the Le family is afraid that she can't support the Le family, so they want to find a son-in-law to come and maintain the Le family's image. Therefore, Qin Kai is one of the candidates Mengyao is considering.

If Mengyao were to marry Qin Wei, it's hard to say whether the Le family would bear the Le or Qin surname in the future.

Did Mengyao agree?

"I didn't ask her the specifics, but I think she must have agreed, otherwise this news wouldn't have come out. Besides, hasn't she always claimed that she doesn't oppose arranged marriages between families?"

After saying that, Le Xin'er asked Li Xiaofeng with a grin, "What, are you interested in Mengyao?"

Li Xiaofeng smiled, shook his head slightly, and said, "I'm not interested in Le Mengyao, but in the foreign capital pouring into Shanghai."

These funds from the port area are substantial, and their every move will have a significant impact on the industry. I need to keep an eye on their investment direction.

If they flood into my LCD screen advertising market, I'll have to compete with them. These recent acquisitions are also to accelerate the company's development and build more competitive advantages.

"Actually, you still have a good chance. The relationship between Mengyao and Qin Kai is still very far from settled!"

Le Xin'er changed the subject with a grin: "By the way, I heard that the Hongxing Electric Vehicle Factory you bought seems to have made a fortune. That piece of land can be changed from industrial land to commercial land."

"How did you know?"

"Now, the legal department of Qin Kai's Qin Group is also under my supervision. I heard from their senior executives that Qin Kai regrets not buying that factory back then, and even lost five million yuan."

That piece of land was worth 200 million yuan back then, but now that it's been converted into commercial land, it's worth at least 1 billion yuan. You've made 800 million yuan in one go!

Li Xiaofeng smiled and said in a calm tone, "Not that much. We still have to pay 25% corporate income tax, so it's only about 600 million."

"That's still a lot. You only spent ten million back then, and in less than a year, you made six hundred million. Who wouldn't be envious?"

“That’s not how it works. When I bought that factory, there were additional terms. I had to save the factory, otherwise the relevant departments had the right to take it back. For that reason, I put the only two hundred million yuan I had in cash into it.”

"Isn't that the same thing? Your factory is also making money! I've heard that since last year, your electric vehicle factory's sales have skyrocketed, with annual sales reaching 5 million yuan."

Li Xiaofeng said nonchalantly, "This is mainly because we've run a lot of ads with Wanzhong Media. After deducting the advertising costs and marketing channel expansion costs, there's almost no profit."

"Although I don't know much about business management, I know that during a company's rapid expansion phase, it's normal for it to have zero net profit or even losses. Using money to seize market share and time is already a common practice for many foreign companies!"

"In fact, such rapid expansion of enterprises cannot be considered a loss in a certain sense. It is just that many future expenses of the enterprise are calculated in advance, so it appears to be a loss on the books."

For example, advertising. The initial investment in advertising is to build a brand and create a brand effect. Once the sales scale is up, even without advertising, the sales volume will not decline significantly.

I plan to take this land as collateral for a bank loan, and then use the money to build two more production bases in Shenzhen and Tianjin.

In addition to expanding production, I also plan to increase investment in research and development and advertising to quickly seize the national market and build Hongxing Electric Vehicle Factory into a nationwide electric vehicle brand.

Le Xin'er said with some surprise, "I thought you were going to sell this land. I didn't expect you to plan to take out a loan to invest it. I'm afraid the interest alone will be a considerable expense!"

Li Xiaofeng smiled mysteriously and said smugly, "I won't sell the land so soon. Although I can't do real estate business, I can speculate on land!"

"If I hold onto this land for another two years, its value will definitely appreciate. If I sell it now, only the electric vehicle factory will make money for me. But if I don't sell it, both the land and the electric vehicle factory will make money for me!"

"No wonder you were able to start from scratch and build such a big business. Your thinking is just different from most people. I can only make money by helping people with lawsuits!"

"Our domestic economy is currently on the rise, and many markets are in a period of unsaturation or even blankness. If we don't take advantage of this good time to make money, it will be difficult to make money when the market becomes saturated later!"

"Xiaofeng, you need to be careful. I think I heard that Qin Kai is going to target you. I don't know who he's teamed up with, but he wants you to give up some of the profits from that land!"

Li Xiaofeng said nonchalantly, "It's okay. I acquired this factory through legal means and haven't done anything illegal or unethical. With your help, they can't do anything to me!"