Only after being reborn did I realize how fascinating the world of the rich is.

Qin Wei is the son of the legitimate wife of the Qin family and the true heir of the Qin Group. Qin Kai is the illegitimate son of the Qin family, but because he is a boy, he was recognized by the Qin family and raised at home. However, Qin Kai's mother was raised outside the family.

The Qin Group has stronger financial resources than both the Luo and Le families. More importantly, Qin Wei is a mature, stable, and hardworking person. Therefore, the future development of the Qin Group is generally viewed favorably.

Hearing that the Qin Group was also planning to expand into the mainland, Luo Siqi proactively approached Qin Wei in order to raise more funds and gain the Qin Group's support, hoping to secure more investment from him to expand the scale of Kage Media.

Inside the manor purchased by the Qin family in Shanghai, Luo Siqi and Qin Wei sat together, discussing investment matters related to Gear Media.

"Brother Wei, I heard that your Qin family is also going to invest in the mainland. Have you considered investing in my Gear Media?"

Qin Wei smiled and said in a very polite tone, "Siqi, to tell you the truth, the main reason our Qin Group came to the mainland is to invest in real estate!"

"Since your Qin family wants to make a big splash in the mainland, a large amount of advertising investment is definitely necessary. I have set up a large advertising company, which is perfect for us to cooperate with."

"If your Qin family invests some funds, you'll not only make money but also reduce your advertising costs. Why not?"

Qin Wei thought for a moment, then nodded and said, "Then tell me in detail what advantages your advertising company has, and I'll see if it's worth the investment!"

"Currently, most advertising companies in mainland China are operating on a small scale, with fierce competition, declining advertising prices and profits, and no leading companies have yet emerged. This presents an excellent opportunity for capital operation."

"Just tell me your advantages!" Qin Wei said, slightly impatiently.

Losi quickly said, "By integrating and acquiring some of these large advertising companies, I can achieve economies of scale in the advertising industry."

This scale effect can improve the unit price of advertising, increase profits, and better attract advertisers, thereby reducing the company's customer acquisition costs.

No other advertising company has started doing this yet, and MyStructure Media has already established an absolute scale advantage in the print advertising sector.

Furthermore, once the integration of the print advertising companies is complete, I will list the company on NASDAQ. My next step is to enter the LCD screen advertising market.

Qin Wei frowned slightly and asked in confusion, "I remember there's an advertising company called Wanzhong Media in the LCD screen advertising field, right? It seems to be listed on NASDAQ as well."

"Yes, but it is precisely because they are listed companies that we have the opportunity to forcibly acquire them. As long as we take over this company, Gage Media will be in an absolute dominant position in the advertising industry in mainland China."

It's important to know that the advertising industry has higher net profits than other industries, especially the LCD screen advertising sector. If you look at their company annual reports, the net profit margin can reach around 40%.

This kind of company is like a cash cow, which can continuously generate profits for us.

Currently, a significant portion of the Luo family's funds has been invested in previous resource integration and mergers and acquisitions. Therefore, I hope to join forces with your Qin family to monopolize the advertising market in mainland China.

Qin Wei said with some concern, "As far as I know, Wanzhong Media's stock price is currently very high. After your company goes public, who knows how high its stock price will rise? Isn't it a bit unwise?"

Luo Siqi smiled and said, "Brother Wei, you don't understand. This company, Wanzhong Media, is developing quite steadily. Its revenue and stock price are both gradually increasing."

The mainland economy is currently developing rapidly, and it is obvious that the scale of the advertising industry will also increase year by year. Therefore, there is great potential for future appreciation.

However, the total market value of Wanzhong Media is not high, and after multiple rounds of financing, its founder Li Xiaofeng's shareholding in the company is not high.

Li Xiaofeng is an orphan with no family background. As long as the scale of the media company is large enough, he has no power to stop our acquisition.

More importantly, in the current LCD screen market, Wanzhong Media holds a dominant position. Acquiring this company would mean no other company could compete with Kage Media in the short term!

Qin Wei nodded and said, "Your strategic idea is very creative and bold, and I admire it. However, our Qin family has already decided to develop in the real estate industry."

The Qin Group has just entered the mainland market and should concentrate its funds on developing its core business. Dispersing its resources at this time seems unwise!

Luo Siqi continued to persuade him, "Brother Wei, you and I both know that the real estate industry has a development cycle, and it will encounter bottlenecks when it reaches a certain stage of development."

The advertising industry is evergreen; as long as these businesses and companies want to continue operating, they must advertise, and advertising requires advertising companies.

Therefore, although advertising companies may experience minor fluctuations with the economic cycle, if managed well, they are definitely a better business than real estate companies.

Of course, the advertising industry is not on the same scale as the real estate industry, but precisely because of this, it's necessary to plan ahead in the advertising industry and seize a share of this high-profit sector.

Qin Wei thought for a moment, nodded, and asked in a serious tone, "If our Qin family were to invest, how many shares could we acquire in the company?"

Luo Siqi smiled and said, "This financing will allow your Qin family's shareholding to reach 50% of mine, making you the second largest shareholder in the company."

Qin Wei nodded slightly, but said in an ambiguous tone, "Diversification is a current trend in the group, and we can consider it."

However, I need to discuss with my family whether to invest in your company, Kage Media. Please send me some detailed information about the company later.

"No problem. To be honest, I really hope that our companies can join forces and enter the mainland market together. After all, we all come from Hong Kong, so we should work together!"

After discussing business, Luo Siqi asked curiously, "By the way, Brother Wei, what's going on with Kai? I don't quite understand. Is your Qin family going to form a marriage alliance with the Le family to start a higher level of cooperation?"

Logically speaking, his company should have been largely funded and controlled by your Qin family, so why did he allow the Le family to invest in it?