Only after being reborn did I realize how fascinating the world of the rich is.

After arranging things for the Xiao siblings, Xu Lei found Li Xiaofeng.

Xu Lei is no longer the uneducated contractor he once was; he is now the marketing manager of Wanzhong Media in Shanghai, where he has built a highly capable marketing team for the company.

In the sales industry, what matters more is not academic qualifications, but overall quality. Xu Lei's years of experience working outside had given him a wealth of knowledge.

"Mr. Li, there's something I'd like to discuss with you!"

"what happened?"

Are you interested in manufacturing?

Li Xiaofeng was a little confused and continued to ask, "What do you mean?"

"Here's the thing, do you remember the Hongxing Bicycle Factory from when we were kids? It used to produce bicycles, but later it switched to producing electric bikes."

Now this company is undergoing ownership reform, changing from a state-owned enterprise to a private enterprise. As far as I know, the Feng family has found several investors who want to buy the company and turn it into their own.

I don't know what tricks the Feng family played in this, but the valuation and offer for this company were very low. I suspect there's something fishy going on.

Mr. Li, you have the capability now. If you're interested in manufacturing, acquiring this company would definitely be a promising venture!

After hearing Xu Lei's words, Li Xiaofeng recalled many memories from his previous life, including how the Feng family later prospered thanks to this company.

What Li Xiaofeng envied even more was that the land of Hongxing Bicycle Factory was later changed from industrial land to commercial land due to urban planning issues, and its value increased several times over.

This transformed Feng Bowen, the son of a worker, into a well-known rich second-generation in Shanghai, and also completely took Fang Huiya away from him.

In this life, Li Xiaofeng already possesses considerable economic strength. Putting aside the economic benefits, just to vent his anger from his previous life, he must take over this company and completely shatter the Feng family's dreams of wealth.

Thinking of this, Li Xiaofeng said decisively, "Fine, the Feng family has taken advantage of the public enough over the years. Now they want to take over the entire factory for themselves? Let them dream on!"

"That's great. I've disliked the Feng family's attitude since I was a child, and I've always wanted to give them a good slap in the face."

"Help me do some research and find out exactly how much assets and liabilities Hongxing Bicycle Factory has right now!"

"The Hongxing Bicycle Factory has now been renamed Hongxing Electric Vehicle Factory. The factory's total assets are currently 2.3 million yuan, but its total liabilities are as high as 1.8 million yuan, which is almost to the point of insolvency."

As Xu Lei spoke, he handed Li Xiaofeng a balance sheet.

After glancing at the balance sheet, Li Xiaofeng frowned and said, "Good heavens, the land for the factory is valued at 200 million yuan, but all the factory buildings and production equipment combined are only worth 30 million yuan."

According to this balance sheet, the equipment and factory buildings of this electric vehicle factory are now worth almost nothing; the only valuable asset is the land.

Xu Lei nodded and said, "That's right. However, this land is currently designated for industrial use. If it is later designated for commercial use, it will become very valuable."

Of course, when or even if this land will be converted to commercial use is still unknown, and there are many variables involved.

Besides, the factory faces a host of other problems in its restructuring. Although it appears to have net assets of 50 million, the restructuring requires buying out the workers' seniority, as well as providing them with welfare housing and compensation, which will cost approximately 50 million more.

Although Xu Lei said that, Li Xiaofeng knew in his heart that this land would definitely be planned as commercial land. In fact, anyone with eyes could see that.

The problem is, it's hard to say when this land will actually be designated for commercial use.

If the land cannot be designated for commercial use, the investor will have to carry this burden indefinitely until it becomes commercial land.

However, even though it's obvious to anyone with a discerning eye, there are still risks involved.

To revitalize this factory, a large amount of capital will definitely be needed, and the use of this capital will also have costs. If it were invested in the real estate market, it would certainly make a lot of money.

But if you go into manufacturing, it's not certain whether you'll make money!

Whether the difference between investing funds in the real estate market and converting them into commercial land can offset the increased value of the land is hard to say.

Li Xiaofeng sneered: "So, theoretically speaking, this factory is worthless, isn't it? This guy surnamed Feng has a very clever plan."

"Yes, that's why. Although the factory has announced that it will be auctioned off, very few people have signed up. It seems that you can buy the factory with just the starting bid."

What is the starting bid for the factory?

"Starting bid: one dollar!"

"Starting bid at one yuan? Who decided on this starting price? Was it approved?" Li Xiaofeng asked, somewhat surprised.

"It has already been approved by the higher authorities. After all, once the factory is restructured, its actual value will be zero. However, there are some additional conditions after the factory is auctioned off."

"What additional conditions?"

"That means we must revitalize this factory and not allow it to go bankrupt within five years. Otherwise, the relevant higher authorities have the right to take it back. In addition, the original employees of this factory must be given priority in rehiring under the same conditions."

Li Xiaofeng smiled and said, "These conditions are not harsh. It seems that the higher authorities have completely lost faith in this factory and intend to get rid of this burden while minimizing unemployment."

"Mr. Li, if you really decide to participate in the auction, then I'll register you. There are requirements for registration; you need to pay a deposit of five million!"

"A starting bid of one dollar, with a deposit of five million?"

"This might be the work of the Feng family, aiming to scare away competitors as much as possible. Of course, they have their reasons. If they can't even come up with five million, how can they save the factory?"

Li Xiaofeng smiled and nodded: "That's true. However, this is also a good thing for us. The Feng family has helped me block most of the competitors, which is also very beneficial to us."

"When the time comes, we'll drive all the company's Rolls-Royces over. I'll drive one, Huiya one, and you can drive Shanshan's for now. Three Rolls-Royce Phantoms will already be thirty million. Let's shock them and make a big splash!"