Only after being reborn did I realize how fascinating the world of the rich is.
Chapter 254 I love the country more than the beauty!
Seeing Li Xiaofeng's grinning face, Liu Qianqian said irritably, "You didn't come to Beijing just to bully me, did you?"
"Absence makes the heart grow fonder. The main purpose of my visit this time is definitely to bully you a bit, but I also want to talk to President You and the others about the acquisition."
Although United Media has fallen far behind us in terms of strength and scale, it is still a force that can threaten us and should not be underestimated.
"After acquiring them, we won't be able to find any competitors for the next few years, even with a telescope. It's beneficial for both of us; it's a win-win situation!"
Liu Qianqian asked with some concern, "Will those people from Hezhong agree? As far as I know, ever since we acquired the Wei family's market share last time, they've been holding their breath, wanting to surpass us."
Li Xiaofeng smiled and said, "If they don't agree, then I'll have to compete with them. We're a listed company now, which is a huge advantage for them. We have over a billion yuan in funds, while they only have a few coins!"
"But they'll find a way to go public!"
“I have already estimated that, given their current size, it would take them at least one or two years to list on Nasdaq, and we have already gained an advantage, and their financing capabilities are far inferior to ours.”
Furthermore, since they are not yet listed, during this period, because we have much more funds than them, the gap in scale and size between us will only widen.
Once we completely dominate the domestic LCD screen market and achieve greater economies of scale, they won't need to engage in price wars; they'll be squeezed out of the market!
Liu Qianqian nodded and said seriously, "Xiaofeng, I've recently observed a phenomenon: someone is consolidating the print advertising market to form a super-large print advertising company called Architectural Media."
What do you believe their intentions are?
"The advertising companies nowadays are not large in scale, and the competition among them is fierce and brutal, with very low profits. It is estimated that someone wants to increase the price of print advertising by leveraging the scale of advertising, thereby increasing the overall revenue of advertising companies."
Should we acquire them? This would allow us to quickly expand our company and our advertising channels, since these print advertising companies have already signed contracts with the property management company.
"We'll have to wait a long time to get those advertising spaces, but after we acquire this print advertising company, we can directly replace those print advertising spaces with our LCD screens."
In the past, after the leader of LCD screen advertising went public, he did not cultivate the LCD screen advertising market in depth. Instead, he acquired several advertising companies at a high premium in just two years.
Li Xiaofeng estimates that there is likely a transfer of benefits to shareholders and partners involved.
Ultimately, these advertising companies suffered huge losses, leading to them being targeted by foreign short-selling institutions. Their stock prices plummeted, and they never recovered. Within two years, they had no choice but to delist and relist domestically.
Some people may think that good companies should list overseas and give money to foreign shareholders, which is treasonous. However, from the perspective of the company's interests, listing overseas is more beneficial to the company and can raise more funds.
Domestic stock market regulation is inadequate. Even 20 years later, it is still a mess. Listed companies, securities firms, and regulatory agencies are all being exploited by investors.
In Li Xiaofeng's view, both for public and private reasons, it is still necessary to list overseas. Even if it means exploiting foreign investors, it should be done by exploiting foreign investors.
In addition, the leader of this LCD screen advertising company neglected his core business after going public and failed to cultivate the market deeply, which allowed another LCD screen advertising company to rise to prominence and seize a large share of the LCD screen advertising market.
It has to be said that this LCD screen advertising company absolutely squandered its advantages. It had clearly leaped over the dragon gate and become a dragon, but in the end, it shed its dragon skin and became a snake.
Thinking of this, Li Xiaofeng shook his head and said seriously, "Our advertising company's main business is LCD screen video advertising. The entire advertising market is huge. Let's focus on doing our main business well first!"
My goal is to expand our company's advertising business to a scale of 10 billion yuan in revenue within the next five years. The future belongs to video advertising, and the market size of print advertising will shrink more and more.
Therefore, no matter how large a print advertising company is, they can't compete with us. We don't need to pay attention to them. We just need to focus on doing our LCD screen advertising well and cultivating the market!
Liu Qianqian nodded and said, "From what I understand, there are very different opinions on this acquisition from Hezhong Media. Many shareholders oppose the acquisition, especially that Luo family member named Luo Siqi, who is known in the underworld as Sixth Master Luo, and those close to him call him Sixth Brother."
Upon hearing the name, Li Xiaofeng paused for a moment, then laughed and said casually, "It's him? His investment company also invested in Hezhong Media?"
"Yes, he is the major shareholder of Hezhong Media and is determined to make Hezhong Media surpass us. In addition, he has also invested in that print advertising company called Gage Media, and his intention to enter the advertising industry is very clear!"
Li Xiaofeng smiled and said, "Do you know who this Luo Siqi is?"
"who?"
"He's the one who dumped your cousin Liu Shasha. Later, at a party, Luo Siqi learned that your cousin was now a loan manager at a bank, and shamelessly came back to beg for reconciliation!"
"Ah, it's him? He looks so respectable, I never expected him to be such an irresponsible person!" Liu Qianqian's expression was very angry.
Li Xiaofeng smiled and said in a calm tone, "It's okay. I had already thought it through before I came. If we can acquire them, we will. If we can't, we will use our strength to crush them."
To put it bluntly, they are now in a desperate struggle, while I used to make them surrender. Now that they have surrendered, they can not only leave unscathed, but also make a fortune.
If they try to resist to the end, or offer me an exorbitant price that I cannot accept, I will make them regret their decision today.
"When do you plan to go?"
Liu Qianqian used her slender, fair fingers to draw circles on Li Xiaofeng's chest, her eyes filled with tenderness that even a blind person could feel.
Li Xiaofeng smiled and kissed her on the cheek, saying with a look of ecstasy, "There's no need to rush. You just got off the plane and you're already rushing over. It makes me feel like I'm begging them. Let's satisfy you, my little vixen, first!"
"You've chosen love over your kingdom, and now the emperor will neglect his morning court!"
"Wrong, I love the beauty more than the country!"
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