Only after being reborn did I realize how fascinating the world of the rich is.

Yesterday, while chatting with Tang Shanshan, I learned that Qin Kai and others had snatched a program that Li Xiaofeng had invested in. Li Xiaofeng didn't say anything at the time, but he was already on guard.

Will Qin Kai, who was rejected by Li Xiaofeng last time, become angry and start targeting him in every way?

So, Li Xiaofeng went to Miao Bingkun's place to learn about the gym and found that Qin Kai had also opened several gyms near his gym.

More importantly, these gyms not only offer many promotional activities, but also offer annual memberships for various years, including two-year, five-year, and even lifetime memberships.

Miao Bingkun said with some concern, "Mr. Li, they have launched so many preferential measures, and many of our customers have been snatched away by them. Many old customers have also complained to us that our fees are too high."

"Don't you think we should also implement some preferential measures? Otherwise, we'll end up losing more and more customers!"

Li Xiaofeng shook his head and smiled, saying, "To put it bluntly, gyms belong to the service industry. The core competitiveness of the service industry is service, not price wars."

In reality, a gym can only accommodate a limited number of customers. Signing up too many members at low prices will significantly reduce the quality of service for those customers.

Furthermore, while membership cards with excessively long terms may significantly increase revenue in the short term, they disrupt future cash flow. In the long run, this drastically reduces service prices, making it a losing proposition.

In his previous life, although Li Xiaofeng had never worked in a gym, he knew that most gyms went bankrupt because they were too aggressive and sold too many annual memberships.

At first, these gyms seemed to be doing very well, but the long-term annual memberships led to a break in cash flow and operational difficulties, forcing the owners to abscond with the money.

Miao Bingkun scratched his head and tentatively asked, "President Li, what should we do now? We can't just do nothing and let them steal our customers, can we?"

Li Xiaofeng smiled and said, "Now that we have money, we won't compete with them in Shanghai for short-term gains. Instead, we'll follow in the footsteps of Wanzhong Media and expand into Beijing and Shenzhen respectively."

As for Shanghai, the strategy remains unchanged amidst change: strive to improve service quality and increase service offerings to encourage fitness instructors to purchase more courses. Customers retained through improved service quality are the truly valuable customers.

Besides, since we're aiming to dominate the market, let's just establish a fitness instructor training program, train fitness instructors on a large scale, and make a quick buck from the training revenue.

"Oh, if there are too many fitness instructors, won't that create more competitors for us?"

"If we don't train fitness instructors, does that mean others won't? As long as there's a market, there will inevitably be more and more competitors. Seizing the initiative is the best way to survive."

Furthermore, once we've trained these fitness instructors, our reputation in the industry will spread by word of mouth among them.

Think about it, when customers find out that their fitness instructors were trained here, wouldn't they feel that our gym is the most authentic and professional?

Miao Bingkun said cheerfully, "That's true. After all, they were trained by us, so they should say a few good words for us!"

"The barrier to entry for the gym industry is actually very low. When I started doing this, I felt that the profit margin of the industry was not bad, so I decided to give it a try first."

Furthermore, my real estate speculation also requires a business with stable profits to support and assist it.

Now that our gyms have reached a certain scale, scale will create a brand effect, and a brand is the biggest moat in this industry.

Equipment, projects, and services can all be imitated, but brands are the ones that cannot be imitated.

Of course, this doesn't mean that equipment, projects, and services are unimportant; on the contrary, they are extremely important and form the foundation of the brand. These aspects must be handled meticulously.

Miao Bingkun nodded and said earnestly, "Mr. Li, don't worry, I will definitely help you do this well. The services and systems at our gym are almost perfect now and can be quickly replicated."

However, I heard there have been significant changes at the "Martial Arts Showdown" program. One of our fighters wanted me to inquire whether we should continue participating.

Li Xiaofeng smiled and said, "Of course we will continue to participate. In addition to daily training, boxers need to constantly participate in competitions to identify and address their weaknesses and improve their strength in a targeted manner."

As long as I become strong enough, I won't be afraid of not having the opportunity to stand out. When the time is right, I will consider leaving the TV station and starting my own domestic combat sports program.

At this stage, the main focus is on vigorously developing our own boxers. The boxing gyms don't need to be profitable; all profits will be used to train the boxers.

Miao Bingkun said with emotion, "President Li, it is truly an honor for us to follow you. Without your help, we don't know what we would be doing, and we might have just wasted our lives."

With you by our side, maybe we'll be able to host some decent combat sports events in the future. To be honest, that's been my dream since I was a child.

Li Xiaofeng patted him on the shoulder and said with some emotion, "Yes, every punch lands hard, and you knock down your opponent in front of everyone. That's a passion and romance that belongs to men."

Since you like this industry, let's work together to make it a success and not let your sister fall behind. Peipei is doing quite well in Shenzhen!

"My sister has always been smarter than me, and she's also more thoughtful and opinionated. Losing to her isn't shameful!"

"Regarding the Wei family's situation, I hope you can understand me. The reason I reached a temporary reconciliation with them is because the Wei family's foundation is too deep, while my foundation is too shallow, and I am temporarily powerless to completely defeat them."

"But don't worry, my feud with the Wei family has deepened now. Even if I disregard your concerns, I will find a way to deal with them."

"Mr. Li, I know you've made the Wei family look so bad. My sister and I are already very grateful. We even complained to the relevant departments before, but no one paid any attention to us."

Li Xiaofeng patted him on the shoulder again and said earnestly, "In this life, hatred should not be the focus. Making yourself live better and better, while making your enemy live worse and worse, is also a kind of revenge, don't you think?"

"Thank you, I understand!"