Only after being reborn did I realize how fascinating the world of the rich is.

After Tang Shanshan received 100% investment from Li Xiaofeng, she started a program called "Martial Arts Show".

To attract attention, under Tang Shanshan's direction, in addition to Li Xiaofeng's men, many traditional martial arts masters were invited to participate in the competition, and a public arena was set up to encourage widespread participation.

To this end, Li Xiaofeng also established a professional boxing gym, sending the best athletes selected from various gyms to this gym, signing contracts with them, and providing them with specialized training and competitions.

However, to everyone's surprise, those so-called traditional martial arts masters were not strong at all. Once they got to the ring, they couldn't use any of the moves they practiced.

In the end, all that was actually thrown was wild, chaotic punches, making the show a laughing stock for the audience. But it cannot be denied that this phenomenon increased the show's entertainment value and viewership.

But Li Xiaofeng understands that the essence of this type of program still lies in real matches. Therefore, if he wants to truly produce this type of program, he must be determined and put a lot of effort into training his own boxers.

In this regard, there are already mature experiences and models abroad, but it has not yet started in China, and the market has not yet been nurtured. This can only be considered a business with long investment and slow returns.

Li Xiaofeng was willing to do it mainly to establish his brand among his peers in the gym industry. Relatively speaking, running a gym is currently more profitable.

The problem is that the gym industry doesn't have a deep moat. Just like internet cafes, anyone can start one as long as they have some money. In the end, everyone gets so competitive that they can't survive.

Li Xiaofeng still has quite a few memories of this.

In his previous life, although he hadn't been to a gym much, he often heard stories of once-thriving gyms suddenly closing down, with the owners running off with the money and leaving behind a huge mess.

When they went inside to inquire, they found out that the gym equipment was rented and had been taken away overnight. The employees hadn't been paid for several months, and a lot of people who had bought memberships could only accept their bad luck.

Therefore, although his boxing gyms and similar businesses don't seem to be very profitable right now, they have high barriers to entry, and not just anyone can get in.

In Li Xiaofeng's view, businesses with barriers to entry are more worthwhile to do, while those businesses that anyone can do are best to be quick in and out, just to make a quick buck, and never get too involved.

Otherwise, you'll lose the money you earn, and you might even end up with a huge debt.

In addition, using a boxing gym as the leading fitness center has a strong brand effect, which can make a name for itself in the industry and attract more fitness enthusiasts to join.

In other words, Li Xiaofeng's opening of a boxing gym has a positive effect on his own fitness centers, essentially adding a small moat to them.

That evening, Tang Shanshan nestled next to Li Xiaofeng and said with some worry, "Xiaofeng, I'm a little worried now. Although I produce and host the program, many policies are still decided by the station."

Our show now seems quite popular and has high ratings, but I feel it's a mess. It's not about being proper or professional, but about grabbing attention at all costs.

Xiaofeng, do you think this can last?

Li Xiaofeng smiled and said, "Shanshan, the type of program you are hosting is the first of its kind in China. Moreover, there is no market environment in China like that abroad. At this stage, nurturing the market and cultivating the audience is the most important thing!"

I don't know what the leaders in your station are thinking, but every industry grows wildly in its initial stages. Like I said, it doesn't matter if a cat is black or white, as long as it catches mice!

"Ah, can this really work? There are no professional boxers, and no professional referees. The shows are always quite lively, but it feels like playing house to me!"

"There's nothing we can do about it. As I just said, there isn't a professional combat sports market in China yet. We can only attract the audience first!"

Tang Shanshan pouted in dissatisfaction and said, "You're being too opportunistic. If things continue like this, my career could be ruined if I'm not careful!"

"It's not that serious. You're still within the system, so even if the sky falls, there are taller people to hold it up. Besides, even if you lose your job, it doesn't matter. With me here, you don't have to worry about starving to death!"

"I'm currently relying on you, but I'm a person, not your caged canary. I have my own career. What if I get old and lose my looks and you dump me?"

Li Xiaofeng kissed her forehead and smiled, saying, "Don't worry, that day will never come. If you're really worried, let's have a baby together."

You're not young anymore. If you wait any longer, you'll become an elderly mother. It's better to have children sooner rather than later. If you have them too late, you'll be old by the time the children are grown up!

Li Xiaofeng hugged her tightly and said with a grin, "What are you still thinking about? You'll be thirty in a year. If you don't think about the future, you might find yourself without water and electricity one day!"

"Get lost! It's not that fast. Women don't have a chance of having their water and electricity cut off until they're at least 45. I'm still a long way from now!"

Tang Shanshan struggled and shouted, "Wait a minute, just a minute!"

"what happened?"

"The station sees that this program is quite popular right now, so they've invested in it and brought in some other investors. Can you really guarantee my position in this program?"

Li Xiaofeng smiled and shook his head.

"Isn't that obvious? I'm not part of the system, so how could I possibly interfere in your affairs?"

Seeing the disappointment in Tang Shanshan's eyes, Li Xiaofeng smiled and said, "However, I have money. This is called financial power. I can fund and produce a program myself."

The core resource of this type of program is the boxers, not the TV program itself. Although the production team can bring in foreign aid, the prices of foreign aid are ridiculously high, which is not a long-term solution.

I've already started training boxers. Once I have control over the boxer resources, if the TV station makes me unhappy, I can start my own show.

At that time, you, Tang Shanshan, will still be the producer and host. What are you afraid of?

Besides, I'm still one of the investors in "Martial Arts World," so my words carry some weight, don't you think?

Tang Shanshan's face flushed slightly, and she said weakly, "Then...then I'll think about it!"

Li Xiaofeng said with a grin, "I've come to understand a principle now: in this world, whether it's a country or a family, population is the most important thing!"

Okay, enough talk, time's tight, let's get started on making a baby!