They sue me because the medicine is illegal, but if it is legal, they say I can't afford it?

……

"Chen Xuan, you should announce to the public that profit is your primary concern."

"Are you deliberately trying to make everyone think you're going to release a drug with a sky-high price tag?"

"And your real purpose should be to collect, right?" Luo Shiyun suddenly asked.

She had just come to this conclusion.

As to whether it was true or not, she didn't have an accurate answer.

And now, Chen Xuan was right in front of her, so of course she wanted to verify it so that she could arrange the subsequent marketing strategy.

"That's not certain. What if I really want to launch a high-priced drug?"

"After all, I started the company to make money, so why not sell high-priced drugs? That way I can make more money."

"What's more, when I was selling cheap medicine before, everyone was shouting at me. Now that I'm launching a high-priced medicine, isn't that what they want?"

"Why can't I do this?"

Chen Xuan turned to look at her, smiled and said.

At the same time, I felt a little emotional. She is worthy of being my first love. She is so smart!

"You're right, but it's not a question of whether you can or not."

"Of course I know you can do that, but you won't."

"If you would do that, you wouldn't be Chen Xuan."

After a moment of silence, Luo Shiyun said with certainty.

She knew that Chen Xuan was not that kind of person, so naturally he would not really pursue huge profits.

It’s not a question of whether it’s right or wrong, but that he is not the kind of person who would do that.

She was absolutely certain about this and had no hesitation at all. This was what she had always understood about Chen Xuan.

Chen Xuan seems to have changed a lot, but his essence has not changed. He just knows how to protect himself better.

But after hearing Luo Shiyun's words, Chen Xuan fell silent.

Even he didn't expect that Luo Shiyun saw through him so clearly.

"You're right. The price of new drugs really won't be too high."

"But I'm not considering whether others can afford it, but rather that the price is too high and the market is small."

"When the market is small enough, it doesn't make sense to make a single product profitably. We need to find a balance."

Looking out the window, Chen Xuan spoke softly.

How big the market for a commodity is is indeed a very important point.

Originally, 1 million people needed this drug, but due to the high price, only 100 people could afford it.

Even if the selling price is very high, there is still not much profit.

But if 100 million people can afford it, even if the profit will be less, you will definitely make more.

Therefore, what Chen Xuan needs to consider is to increase the unit price as much as possible and obtain a higher profit margin while ensuring that the consumer group is large enough.

If the price is too high, only a small number of people can afford it, and then no matter how high the profit margin is, it will be meaningless.

What he needs to consider is the balance point, not to benefit everyone, nor to blindly launch sky-high priced drugs.

It's not just him who does this, most pharmaceutical companies do the same.

However, most pharmaceutical companies will initially launch high-priced drugs to make money from wealthy people, and then gradually lower the drug prices to expand the consumer group.

"As for collection, I have also considered it."

“If we can enter the collection, we can indeed ensure that sales are maximized.”

"So, if it is possible, of course we will try our best to include this new drug in the collection list."

Chen Xuan said this at last.

Luo Shiyun's guess was not wrong, he did consider collecting.

The sales of drugs included in the collection will be maximized because medical insurance will reimburse part of the cost, allowing more patients to afford the drugs.

In this way, he would have no reason to miss the national collection. If he could get in, it would naturally be the best news.

After hearing this, Luo Shiyun couldn't help but smile slightly.

Even though Chen Xuan would never admit that he would not sell the high-priced medicine, he still made so many excuses.

Even though she thought what he said made sense, if the price of the drug was too high, it would indeed reduce sales to an extreme level.

But she felt that the reason why he would not sell drugs at sky-high prices was not mainly because he was worried about sales, but because he was considering the majority of patients.

After a series of backstabbings, it is indeed impossible for him to be as kind as before and help others selflessly.

But Luo Shiyun always believed that no matter how bad a person like Chen Xuan was, he couldn't be that bad. He would always keep his bottom line in everything he did and it was impossible for him to do anything too extreme.

He will not do anything to make money, nor will he disregard the lives of others.

A gentleman loves money, but he gets it in a proper way.

This is probably his principle, although he himself is reluctant to admit it.

"Then what should we do next?" Luo Shiyun asked.

She wanted to know what Chen Xuan's plans were for the future.

If Chen Xuan wants the new drug to be included in the national collection, he still needs to do something. It is impossible to do nothing.

"saute!"

"The hype surrounding high-priced drugs."

"It's not easy for patients to have more and more people pay attention to this matter and for the entire network to pay attention to it."

"It would be best to let the relevant departments take action, but not to go too far, so as not to cause a backlash." Chen Xuan said directly.

For him, these had already been thought through.

What he said in front of the media was not said out of anger at the moment, but he had a purpose from the beginning.

Moreover, he made everyone believe that it was because of the previous report that he decided to launch the high-priced drug, which caused a huge sensation.

By then, with the heat and controversy, this goal will be easily achieved.

"Okay, I understand." Luo Shiyun nodded.

She also feels that the heat should not be too high, but should be maintained for a long time.

At the same time, it is important to let more people pay attention to the lives of patients and see how difficult their lives are.

Only by arousing empathy on a large scale can the country take action more quickly.

But there needs to be a balance.

If you act too hastily, it will only have the opposite effect.

Once the entire network boycotts Antai Pharmaceutical Group, the consequences will be difficult to resolve.

Therefore, the most important thing is to maintain a balance in this matter.

"Blacksmith need its own hardware."

"If we want our new drugs to attract the attention of relevant departments, we need to achieve results in clinical trials."

“If clinical trials don’t perform well, then there’s no hope of getting noticed by national agencies.”

Chen Xuan added one more point.

"Do not worry."

"I will keep an eye on the clinical trials and there will definitely be no problems." Yang Qingfeng said immediately.

After that, he asked again, "By the way, when will this clinical trial officially begin?"

He joined Antai Pharmaceutical Group in order to make use of his remaining energy, not waste what he had learned throughout his life, and make as many contributions as possible.

Therefore, he is now eager to start work and doesn't want to wait even a day.

……