Reborn as Zhao Ruilong of Handong, I will defy fate.

"Ruilong, I understand!"

“I know that what we’re going to sell is no longer just high-end new energy vehicles.”

"It's paving the way for high-tech products from our Dragon Country and restoring the reputation of 'Made in China'!"

"Therefore, I support Land Rover entering the European market and continuing to use the direct brand sales model!"

Zhao Xiaohui's voice was firm and resolute.

She had oversimplified things before.

I thought that Land Rover, which is a hot seller in China, would also sell well in Europe.

They also felt that operating a direct brand store across thousands of miles was too troublesome, and that authorized distribution would be more cost-effective and convenient.

After listening to his younger brother Zhao Ruilong's explanation, he suddenly understood that Land Rover cars wouldn't sell well in Europe or even the United States, but they still had to try to sell them.

Because Europe and the United States have developed economies, strong consumption, and also have a strong international influence.

Every year, it attracts a large number of social elites from other countries and regions to study, do business, travel, attend conferences, and seek medical treatment in Europe and the United States.

Even though the wealthy class in Europe and the United States look down on Land Rover due to their inherent arrogance and disdain, they still recognize other traditional luxury brands.

However, opening a store in their local area, in their bustling international metropolis, will definitely have an advertising effect on people in other countries.

For example, my brother said that Land Rover's 4S stores in the most bustling areas of Hong Kong and Macau are not expected to make money at all, but are purely for advertising.

The target audience of the advertisements was not the local dignitaries and celebrities of Hong Kong and Macau, but tourists from the mainland, Southeast Asia, and other regions traveling to the two places.

Especially for tourists from the mainland, when they discover that Land Rover has opened 4S stores in the bustling urban areas of Hong Kong and Macau, and that these stores look particularly high-end and classy.

They would inevitably believe that Land Rover is not only the number one domestic luxury brand in China, but also an international brand that has gone global, a symbol of the wealthy and successful people.

This practice is the same as that of international luxury brands, which insist on opening boutiques in prime locations and counters in high-end shopping malls.

The goal is to use high-end, luxurious decor to let people who come and go every day know that this brand is high-end and not something that ordinary people can afford.

The goal is to give wealthy customers a unique and even superior sense of prestige, while simultaneously stimulating the desire of the poor to imitate them.

Moreover, if a brand doesn't have high-end, classy boutiques in first-tier cities or international metropolises, how can it boast that it is an international brand?

As it turns out, the younger brother Zhao Ruilong's marketing strategy was successful.

Building a high-tech, luxurious 4S store in a prime location in a major city is extremely expensive, especially in first-tier cities where land is incredibly valuable, where investment and operating costs are frighteningly high.

However, Land Rover's luxury brand image and market awareness are supported by these 4S stores. Without sufficient exposure and customer traffic, how can it continue to be a hot seller?

therefore.

Since Land Rover is determined to pursue a luxury brand strategy and aim to rise from the top domestic brand to a world-class brand, expanding its consumer base from China to the world, it must enter developed country markets, even if it means incurring losses.

If we don't go, how can we let the wealthy elites of those small countries in the Third World see Land Rover?

If they can't see it, how can they appreciate or like it? And how could they possibly order a car?

After all, for a brand to become a major name, it must first find a way to make itself known to the public.

Nobody knows about it, has never seen it, or even heard of it. Is it possible to sell it for a high price?

Many wealthy people love to buy luxury brands simply because countless people know about these brands, yet most people can't afford them.

When most people can't afford it, but you can, doesn't that create a status difference? Doesn't that allow you to flaunt your wealth and show off?

The wealthy certainly know that expensive things are not necessarily good, and that the high price of luxury goods is mostly due to brand premiums, or even a tax on people's intelligence.

But what they want is that brand!

It's about wanting emotional value that most people can't afford, but that you can easily possess!

And the current Dragon Kingdom.

As the world's only factory with a complete range of industrial sectors.

From daily necessities to clothing and footwear, from beauty and cosmetics to home appliances...

China can basically manufacture any industrial product that is invented by humankind and needed for daily life.

However, because there are not enough high-end brands in various industries, even if they can develop and produce good products, they cannot earn much profit.

Having been trapped in the low-to-mid-end consumer market for a long time, companies either rely on high-quality products at low prices to win or become OEM manufacturers for foreign big brands.

But no matter which method you use, you only earn a meager amount of hard-earned money.

If others stop giving orders or lower prices, or cancel technology licenses, sue for patent infringement, or if trade policies change or the international situation becomes tense, a company can easily go bankrupt.

To make more money and improve a company's competitiveness, the only way is to strive for the high-end market, become an influential international brand, and set the rules so that it won't be easily suppressed and crushed.

Just like Land Rover, after becoming the number one luxury brand in China through its own strength, it was able to participate in the formulation of industry standards and influence the formulation of relevant laws and policies for the national new energy vehicle industry.

If we take it a step further, we'll become the world's number one luxury brand of new energy vehicles!

Therefore, Land Rover's standards could become global standards. Land Rover's technology patents can not only serve as a moat for its own brand, but also become a money-making tool through licensing.

Since Huilong Group aims to lead numerous Chinese technology companies to the high-end market, it must proceed cautiously and steadily.

Top-notch products and services alone are clearly not enough; marketing and promotion strategies must also be approached with caution and meticulousness.

"Sis, have you really thought it through?"

"Are you sure you won't blame me even if you suffer long-term losses?"

Zhao Ruilong turned his head with a smile and asked.

"Why would I blame you? I've figured it out. It's definitely not an easy task for us Chinese to sell high-end products in developed countries. We have to be prepared for long-term losses!"

At this point, Zhao Xiaohui smoothed her hair and then smiled:

"Besides, when Land Rover opens 4S stores in developed countries, it's just like opening stores in Hong Kong and Macau. The focus isn't on selling cars, but on advertising. In your words, it's about making a name for ourselves and increasing our presence!"

"Moreover, I believe that although 4S stores opened in developed countries are likely to be unprofitable and suffer long-term losses, they will definitely have good sales in other places and make back the money. In the future, they will definitely be profitable overall!"

"Even if we take a step back and assume the whole thing is a loss, we've still created jobs, contributed tax revenue, promoted industrial upgrading, publicized traditional culture, and raised the prestige of Chinese manufacturing... In short, it's beneficial to the country and its people!"

Zhao Ruilong frowned slightly, looking at his second sister with some surprise in his eyes.

"No, you... how come your perspective has suddenly broadened so much?"

"What suddenly became bigger? My vision has always been big, okay?"

Zhao Xiaohui rolled her eyes and then said:

"Over the years, we have invested so much money and done so many things, but the ultimate goal has never been to make more money."

"I know you want to help Dad reach the top, and he wants to achieve this grand goal himself. What man doesn't want to be powerful and leave his mark on history?"

"To achieve this goal, you both worked exceptionally hard, trying every possible way to benefit the people, while also uniting as many forces as possible."

"Through these years of efforts, we have in fact formed a seemingly invisible but actually huge, and still growing, high-tech interest group!"

"Whether it's deepening reforms, fighting corruption, cracking down on organized crime, or upgrading industries, all of these are aimed at benefiting the people while clearing obstacles for our interest group to grow and expand."

"Now that the layout in various industries has been basically completed, the development and growth of this interest group in China is on the right track, and you don't need to worry about it too much."

"Just as the first phase of the Yanhu High-speed Railway has proven the value of high-speed rail, the 'Eight Vertical and Eight Horizontal' high-speed rail plan will only be completed faster. The same applies to large aircraft: airworthiness certification, batch delivery, and updates."

"Similar to this, there are many other industries such as semiconductors, new energy, and the Internet. The foundation has been laid and the direction has been pointed out, so it is only a matter of time before they develop rapidly."

"You don't need to worry about short-term development, but what about the future? If our increasingly large high-tech interest group wants to continue to grow and expand, the domestic market is obviously not enough to share."

"To avoid internal strife after the domestic market becomes saturated, you, as the leader, obviously need to plan ahead, rather than waiting until things get heated internally before leading everyone to go overseas."

"Moreover, you firmly believe that free trade will not last long, and that the era of free-riding for our Dragon Country can only be enjoyed for a few years. Trade protectionism will rise sooner or later, and it will be too late to compete for overseas markets then."

At this point, Zhao Xiaohui smiled and turned to look at her younger brother.

"Ruilong, am I right?"

Zhao Ruilong gave an awkward smile.

He didn't deny it, and silently took a drag of his cigarette.

Zhao Xiaohui chuckled softly.

"Although my intelligence and insight are far inferior to yours, I am still a normal person. I will eventually understand if I observe and think more."

"I think your strategic plan is sound in general. If we continue down this path, there is indeed a great chance that it will help our father reach the very end!"

"However, this ever-growing interest group is already the foundation for Dad's continued progress. I'm worried about whether its growth rate can keep up with Dad's progress."

"In other words, what if the group already has a large number of people and great power, but our father hasn't even reached that point yet, and we are still being controlled by others? Or even having our achievements stolen by others?"

Zhao Ruilong raised an eyebrow.

"Struggle for power and profit is inevitable; there will always be people who are insatiable and never satisfied. But it is unlikely that anyone will reap the rewards!"

"Because it's hard for anyone to replace me, Zhao Ruilong, in leading this huge high-tech interest group to continue to grow and expand."

"The people in the group are used to getting rich, rising step by step, and gaining fame and fortune by following me. They are unlikely to easily believe that others can have the same ability."

Zhao Xiaohui nodded with a smile.

"Yes, your powerful money-making ability and unparalleled foresight make you irreplaceable, but are you sure we can defeat other interest groups and help Dad achieve his goal?"

Zhao Ruilong smiled confidently and calmly: "You're overthinking it! As our scale grows larger and larger, we can easily influence the development of the national economy and the vital interests of hundreds of millions of Chinese people. It's hard not to win!"

"And what happens after you win?"

Zhao Xiaohui pressed on, "What you gain through this, you will also lose through this! The dragon-slaying youth is likely to become the dragon himself. You can't be unaware of such a simple and obvious truth, can you?"

"Winning is easy, isn't it?"

Zhao Ruilong said calmly, "If we really win, the group's interests will become the national interests. For the happiness and well-being of hundreds of millions of Chinese people, then whether it's internal or external, we'll just kill those who should be killed and fight those who should be fought!"