A farmer has a shrewish wife; he's busy making money every day.

Ye Qingxue looked at Chen Shi in surprise.

"Aunt Chen, have you ever learned how to cook noodles from someone before?"

Chen shook her head, looking somewhat nervous: "No, it's all my own idea. I don't know if it will suit everyone's taste."

"It's definitely a good match!"

Ye Qingxue was stunned. In her past life, she loved eating this clear soup noodles the most.

When you're tired of fancy dishes, a bowl of clear broth noodles is simply the best thing ever!

Unfortunately, she couldn't make it according to the recipe, so she could only eat at small shops.

Madam Chen smiled: "Young Master Ye... you flatter me."

Chen prepared more than a dozen bowls of base ingredients. After the dough had risen, he took out the dough, sprinkled some flour on the cutting board, and began to pull the noodles.

With a series of thumping sounds, Chen's wrists moved nimbly, skillfully stretching the dough.

The dough danced up and down, and with each tossing motion, thin noodles were gradually made.

The thickness is uniform, and it is almost impossible to tell that it was made by hand.

"Young Master Ye, you may open for business now."

Mrs. Chen beamed with joy.

Ye Qingxue set up the tent, hung up the wine flag, and began to shout loudly to attract customers.

"Look! Take a look! Our noodle shop is now open! Half-price today! Don't miss out!"

Chen was startled by her loud voice, then burst into laughter.

It was breakfast time, and a passerby was drawn to the scene.

What does "half price" mean?

"Brother, the noodles that originally cost six coins are now only three coins!"

The passerby was delighted to hear this. The noodle shop a few shops away sold a bowl of noodles for five coins. No matter how much the new noodle shop originally cost, as long as it was cheaper than the other one, it was fine.

Besides, this expensive noodle dish must be delicious; it would be a waste not to eat it!

"Okay, then two bowls, please!"

Chen smiled as she sprinkled two portions of noodles into the water, and while the noodles were cooking, she continued to pull them apart.

Ye Qingxue continued to hawk her wares.

Soon, the noodles were ready. Boiling water was poured over the base, and the aroma was immediately released.

The fragrant noodles, fresh from the pot, were served on the table.

The guest took a sniff and his eyes lit up.

He slurped down a large mouthful and closed his eyes in blissful contentment.

"So fresh and fragrant! These noodles are so chewy! Auntie, your cooking is amazing!" A passerby gave Chen a thumbs up.

Ms. Chen lowered her head in embarrassment.

"Young master, where did you buy your flour? The noodles you make are so sweet and delicious."

Ye Qingxue raised her eyebrows and said, "Big brother, this is made from wheat that we grow ourselves, so it's naturally fragrant."

The older brother laughed too, and continued to slurp the food from the bowl.

In just a few bites, the whole bowl of noodles was gone.

Then the eldest brother immediately picked up a second bowl and ate it with great gusto!

The older brother's constant praise attracted many more customers to them.

"It smells so good, young master! How much are these noodles?"

"Today it's three coins a bowl! Tomorrow it'll be six coins!"

"Give me two bowls!"

"Three bowls, please!"

A group of guests quickly gathered around.

The aroma and the customers' exclamations of praise drew more and more people into the small noodle shop.

Soon, all twenty seats at the stall were filled.

Mrs. Chen was caught off guard by the large number of people and was momentarily flustered.

"Aunt Chen, take your time, there's no rush."

Chen's eyes welled up with tears: "Young Master Ye, I didn't expect everyone to like the taste of my cooking."

Ye Qingxue knew that before this, Chen had been living in fear, worried that she would be a burden to him.

"Aunt Chen, I've already told you, I have a good eye for people. Keep up the good work, and when we get back to the deserted village, we'll come up with some new designs."

"okay!"

We didn't collect much flour yesterday, just enough to make noodles for 100 people.

Guests come and go, and new guests arrive.

When ninety guests arrived, Ye Qingxue called out to the people who came later, "There's not much food left today. Only ten bowls left, so hurry up if you want some!"

The word "half price" was so attractive, and it was also a limited-time offer, so no one wanted to miss it, and a lot of customers flocked to it in no time.

The room was full very quickly.

Some of the guests who missed the boat were dissatisfied.

"Why do you have so few ingredients? Can't you prepare more?"

"That's exactly what I'm saying. I think you're just looking at how cheap the half-price deal is and don't want us to eat there."

Ye Qingxue wasn't angry. She smiled gently and said, "We just opened today, and we really didn't expect business to be so good, so we weren't prepared enough. I'm sorry."

"How about this, everyone come here and get a meal ticket. Tomorrow, with this ticket, you can come and eat my noodles at half price. How does that sound?"

The crowd gathered around immediately stirred.

They had never heard of the term "meal ticket."

"Oh, okay then, you're really a good friend!" Someone believed it.

People behind gradually came up, figuring that getting one wouldn't hurt them.

Ye Qingxue smiled and said, "Everyone, please line up and wait for me for a moment."

After leaving the stall, I went into a bookstore, bought some paper, cut it into small squares, stacked them up, and then took a pair of scissors from the kitchen and started cutting them quickly.

Click, click, click.

Within seconds, the design of a bowl of noodles appeared on the graph paper.

"Brother! Your craftsmanship is absolutely amazing!"

Ye Qingxue smiled and handed over the paper cutting: "Big brother, please keep this. Tomorrow, you can come to my place for half-price noodles with this ticket."

"I'm definitely coming."

The people behind couldn't wait to get their tickets, afraid that if they were too late, there wouldn't be any left.

Before long, even passersby joined in the fun and got one.

This time, the customers sitting in the shop eating noodles were not satisfied.

"Hey buddy! Can we still get our meal tickets if we've already eaten?"

While cutting paper at lightning speed, Ye Qingxue turned around and smiled, "Esteemed customer, we are only distributing meal tickets because our shop is short of ingredients. We are giving customers who couldn't eat today a chance. You have already enjoyed this benefit. If you still want meal tickets, wouldn't the customers who only received one meal ticket be dissatisfied and want to come to me for two meal tickets?"

"Besides, customers sitting in the store can order several bowls at once, which means they are enjoying multiple half-price meals, right?"

The customer thought it made sense and nodded: "Indeed, then I won't make things difficult for you, young man."

Anyway, I get to enjoy the savings more.

Ye Qingxue smiled.

Customers often have a desire to get a good deal, and half price is enough to attract the attention of most customers.

What's more, it's a limited edition.

Scarcity increases value, and this principle holds true at all times.

Chen had finished making all the noodles and was now free to wash the dishes.

After Ye Qingxue finished distributing the meal tickets, she stood up, clapped her hands, and called out to the customers who hadn't left yet: "Dear customers, our shop will introduce a new type of noodles every day. If you are satisfied with your meal today, please feel free to come back and patronize us again!"

"sure!"

"Brother, your noodles are so delicious! I'd have to have a bowl even at full price!"

Ye Qingxue clasped her hands in thanks: "Thank you for your kind offer, sir!"

Gradually, the guests left, and Mrs. Chen finished washing the dishes.

Today's earnings are 300 coins. After deducting the cost of raw materials, I made a total of 250 coins.

The daily rent is 100 coins, so the profit is really not much.

However, there are indeed many limitations today, but once it develops further, it will definitely earn a lot.

Ye Qingxue took out fifty coins and placed them in Chen's palm.

"Aunt Chen, here's your wages."

Madam Chen quickly pushed the money away: "Young Master Ye, this is too much. You have already helped me a lot, and this is my way of repaying you."

Ye Qingxue didn't insist and put the money back into her purse.

"Okay, then you pack up here, I'll go buy grain for the villagers."

"okay."