After the universally disliked young master is reborn, the older sisters panic.
Chapter 166 Forced Buying and Selling
When Chen Hao and Gu Xingzhou arrived in the courtyard, the guests stopped talking. One of them called out, "I heard that today's exhibition features some precious jadeite, such as imperial green and red jadeite."
Where are they? We can't see them.
Another person chimed in loudly, "Yes, all the jade pieces displayed in this courtyard are ordinary jade."
Chen Hao looked into the courtyard. Every two meters there was a white display case with all kinds of jewelry on it, and the outermost layer was covered by a white glass cover.
Next to each display case stood a staff member from the jewelry company, explaining the jewelry to each customer who inquired.
This scene is equivalent to moving a jewelry store into your own backyard.
The customers chatted and laughed as they selected jewelry; it would have been perfect if no one had complained.
Seeing this, Chen Hao looked up at the person who had spoken first, a smile playing on his lips as he asked, "Can anyone tell which of these jewels were designed by Master Yanran?"
In addition to drawing design sketches for Imperial Green and Red Jade, Nan Yan drew many more design sketches during her recovery period.
Chen Hao handed the design drawings to the workers and asked them to work overtime to complete the design.
"Are there really pieces of jewelry designed by Master Yanran?" a girl exclaimed, then boasted to her companion, "I told you that the necklace we just saw was designed by Master Yanran, but you wouldn't believe me!"
As soon as she finished speaking, the girl hurriedly asked the staff member next to her how to purchase it.
Before anyone could react, the girl had already bought the necklace.
At this point, Chen Hao gave an affirmative answer, "That's right, some of the jewelry here was designed by Master Yanran."
For example, the necklace you're holding was designed by Yanran.
The back of the necklace is imprinted with Master Yanran's mark.
Upon hearing this, everyone was stunned.
The girl, who had already received the necklace, nervously examined the back of it.
After a while, she exclaimed in surprise, "It really exists! This is the design by Master Yanran!"
These words were like a stone thrown into water; the crowd erupted in excitement, shouting, "I want to buy!"
"I'll buy it too!"
The backyard was in an uproar for a while.
Chen Hao smiled and waited until the crowd's voices gradually subsided before shouting loudly, "To be fair, we will not disclose which designs were created by Master Yanran."
People buy jewelry that suits their taste based on their understanding of Master Yanran.
Of course, let me make this clear from the start: returns are not accepted if the item purchased is not designed by Master Yanran.
This was the plan he had come up with.
Nan Yan only designs a few types of jewelry, and even if they sell out, it doesn't solve the jewelry company's problems.
The real problem can only be solved by boosting sales of other styles.
Besides, he wouldn't mass-produce the jewelry designed by Nan Yan.
After all, scarcity increases value, and using scarcity marketing can maintain public enthusiasm.
Just then, a discordant voice rang out, "Isn't this a case of forcing a sale?"
If something doesn't fit, can't I return it?
Chen Hao looked over upon hearing the voice and saw a completely unfamiliar face.
His eyes flashed, but a smile remained on his face, showing no impatience whatsoever. "Today is special. If it's jewelry you bought at the store on a regular day, of course you can return it."
However, Master Yanran designed too few pieces, so this jewelry could only be sold to her true fans.
If everyone truly understands Master Yanran, they will surely be able to buy a suitable necklace.
After a pause, Chen Hao said loudly again, "Another method is an auction, with the highest bidder winning."
If you all agree, then we'll proceed with the auction.
Auctions can generate more revenue, but other styles will become unsaleable. This method will only be used as a last resort.
The guests present today are all wealthy, but no one's money comes easily.
Ideally, you should be able to buy jewelry by a master craftsman for as little money as possible.
If you don't buy them, the jewelry styles aren't bad either, so you won't lose out if you do.
Thinking of this, someone loudly objected, "No, don't auction it off, let's just choose it like this."
"Yes, don't auction it off."
Those present refused to participate in the auction.
A hint of a smile flashed in Chen Hao's eyes, and then he waved his hand, "Then I wish everyone can buy the jewelry they like."
These words were like a signal; the women present pressed their faces against the display case, straining to see if they could find any flaws.
Some people even quietly asked the staff which designs were created by Yanran.
The staff member shook their head innocently, "We don't know which one was designed by Yanran either."
Seeing this, Chen Hao spoke up to persuade them, "Don't make things difficult for the staff. They don't know which ones were designed by Yanran either."
Of those present, only Mr. Gu and I knew.
Upon hearing this, everyone looked disappointed and gave up asking the staff, instead relying on their own abilities to identify it.
Some people, worried about having their desired jewelry stolen, readily bought it.
After receiving the jewelry, I couldn't wait to find the marker.
In an instant, some in the backyard were happy, while others were disappointed.
And most of the jewelry in each display case has been sold.
Seeing this, some people were genuinely happy for Chen Hao, while others gritted their teeth in anger.
Gu Xinglan and Lu Jiaqi approached Chen Hao at the same time. Lu Jiaqi smiled and congratulated him, "Congratulations, Chen Hao."
"Xiao Hao, you're really amazing! That's a great idea," Gu Xinglan praised.
Chen Hao so easily broke through the jewelry company's predicament.
Chen Hao smiled modestly, "Thanks to Yanran's design drawings, this group of people are all here for Yanran."
He came up with the method, but without Nan Yan's design drawings, it wouldn't have gone so smoothly.
"Brother Hao, don't be modest. If it weren't for your methods, our other jewelry styles wouldn't be selling well," Gu Xingzhou joked with a smile.
While saying it's not selling well is a bit of an exaggeration, it's impossible for it to sell out like this.
Not far away, Chen Wan and her husband said to Zheng Hexu with a sour tone, "My younger brother is just good at playing tricks."
He sold out today; business won't be this good again.
Seeing the display cases empty one after another, Chen Wan was consumed by jealousy.
If Ah Xu's jewelry sold this well, that would be wonderful.
Zheng Hexu looked at Chen Hao with a deep gaze and replied calmly, "Your younger brother is not simple."
He hadn't taken his brother-in-law seriously before, but after witnessing his actions today, he was impressed.
Haoxing Jewelry will be a formidable competitor in the future.
"What's so special about him? He's just lucky," Chen Wan said dismissively.
She never took her younger brother from the countryside seriously, even though he now runs a company.
She also attributed these achievements to the Gu family.
Zheng Hexu looked down at Chen Wan and whispered, "Don't underestimate the enemy."
"Okay, I understand." Chen Wan didn't like being lectured, so she nodded haphazardly and gave a perfunctory reply.
Zheng Hexu didn't care whether she listened or not; he had more important things to do right now.
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