Reborn in 96, I started by taking charge of the Dallas Mavericks.

After visiting Anta's production workshop, the group moved to the conference room.

As soon as he sat down, Chen Fang got straight to the point.

"Mr. Ding, the purpose of my visit is to acquire your company."

After saying that, Chen Fang picked up the tea on the table, took a sip, and then observed Ding Hemu's expression.

Sure enough, when Chen Fang announced his intention to acquire Anta, Ding Hemu's face immediately darkened.

Although Anta is still a small company, it is his life's work.

Anta is like his child, and now that Chen Fang wants to take this child away from him, Ding Hemu naturally won't agree.

"Mr. Chen, I'm afraid this is inappropriate."

Ding Hemu, judging from Chen Fang's identity, did not immediately break off relations, and instead spoke tactfully.

Chen Fang was well aware that it would be difficult to persuade Ding Hemu with just a few words, so he asked with a smile.

"Mr. Ding, what was your original intention in founding Anta?"

"Of course, we want to create our own Chinese sports brand."

"and then?"

"And then?" Ding Hemu looked at Chen Fang with a puzzled expression, not knowing what Chen Fang meant.

"Mr. Ding, don't you want to make Anta bigger and stronger, and become a world-class sports brand?"

With a smile, Chen Fang said, "If I said I could lead Anta to become a world-class sports brand, I wonder if Mr. Ding would be willing to reluctantly part with it?"

"So what if we become world-class? We're not going to sell the company to you."

Before Ding Hemu could express his opinion, his son Ding Shijia spoke first.

"Shut up, you have no right to speak here." Ding Hemu scolded his son, then looked at Chen Fang and said, "I have failed in my duty to raise my son, Mr. Chen, please forgive me."

"It's alright. Mr. Ding is just worried about the company's future, which I understand."

"Mr. Ding, actually, the acquisition is not bad for you or your family."

"how do I say this?"

“Even if you sell Anta to me, you will still be the actual managers of Anta, and you will also own 10% of Anta’s shares.”

Chen Fang spoke eloquently, explaining his thoughts in detail.

If Anta wants to develop, relying solely on its own strength will be a long process.

However, with the help of external forces, this cycle can be greatly shortened.

Chen Fang also needs a strong Anta to challenge Nike's position in the NBA.

Chen Fang was well aware of the influence Nike would have in the future NBA league.

He clearly remembers that in 2015, Nike became the exclusive jersey sponsor of the NBA, and from then on, Nike's interference in the NBA became increasingly obvious.

Players not affiliated with Nike have faced various forms of suppression. Whether it's award selection or off-court reputation, Nike seems to have a tendency to control everything.

In the 15 NBA Finals, the Warriors won their first championship in 40 years.

Despite dominating in all aspects of his stats, Curry, as the team's core player, failed to receive a single vote in the Finals MVP selection, ultimately losing the award to Iguodala.

This outcome was undoubtedly a deliberate move by Nike, simply because Curry signed with Under Armour, and Nike did not want a player from outside their roster to become the next generation of leaders in the NBA.

Nike's actions certainly go beyond that.

What angered fans the most was the Harden incident.

Harden is an Adidas ambassador, and in Nike's eyes, Harden, who signed with Adidas, is their mortal enemy.

Therefore, Harden has been treated with double standards in several regular season MVP voting processes.

If Harden's stats are superior, the selection will be based on the team's performance; if Harden leads the team to a better performance, then the focus will be on his individual stats.

It wasn't until the 17-18 season, when Harden led the Rockets to an amazing performance with impeccable individual statistics and team results, that the league had no choice but to award him the regular season MVP award.

Therefore, in order to boycott Nike and to give all players a fair chance.

Chen Fang must have a company that can rival Nike.

Of course, to avoid unnecessary trouble, Chen Fang cannot personally hold Anta's shares, so he needs a spokesperson.

Ding Hemu, the founder of Anta, is undoubtedly the best candidate.

The talks between the two sides continued until late at night. Chen Fang said a lot and made many promises, but Ding Hemu did not show any sign of agreeing.

With time running out, the first round of negotiations between the two sides came to an end.

The next morning, Chen Fang brought Chu Xinran to Anta again, intending to slowly work things out with Ding Hemu.

To Chen Fang's surprise, Ding Hemu gave him a pleasant surprise.

Ding and Mu actually agreed, but the specific details still need to be discussed further.

Although the final cooperation plan between the two parties has not yet been finalized, Chen Fang's task has been completed.

The rest can be left to Chu Xinran.

After all, Anta's future market value is worth hundreds of millions or even tens of billions, and the distribution of profits will require a gradual process.

Chen Fang cannot remain in China and participate in it indefinitely.

After securing Anta, Chen Fang didn't rush back to Dallas; instead, he went to Guangdong Province.

He still has Yi Jianlian and Chen Jianghua on his mind.

Unfortunately, there has been no news about these two people so far.

Before returning to Dallas, Chen Fang received an international long-distance call from NBA Commissioner David Stern.

Don Nelson has already reported to David Stern that CCTV will be broadcasting the Mavericks' new season games.

David Stern has always wanted to globalize the NBA, and this is a perfect opportunity.

Therefore, David Stern decided to use the Dallas Mavericks as a pilot team to see the potential of the Chinese market.

With David Stern's approval, Chen Fang immediately decided to have Don Nelson speed things up and sign a three-year, $6 million broadcasting contract with CCTV on behalf of the NBA.

Starting next season, CCTV will broadcast all Mavericks games for the next three years, including preseason and regular season games.

If the Mavericks make the playoffs, CCTV will also have the broadcasting rights for the playoffs.

Of course, if the Mavericks make it to the conference finals or the NBA finals, CCTV will also have the broadcasting rights, but they will need to pay the NBA an additional broadcasting fee.

In addition, of the $600 million, $300 million went to the Mavericks, and the remaining $300 million was used to purchase the All-Star Game and broadcasting rights for other popular teams.

Old Nelson was extremely frustrated that all his hard work had ultimately benefited David Stern.

After all, this was the first task Chen Fang had given him after he took office as president, and he was hoping to make a good impression with it.

As a result, he earned 100 million in just one year.

Fortunately, David Stern was also shrewd and made up for the Mavericks' loss in other ways.

He called Chen Fang to tell him that as long as he was still the NBA commissioner, he would give the green light to any trades involving the Mavericks.