Jiang Zheyuan opened the analysis report with his face burning hot.

The feeling he had when looking at documents in his previous life suddenly returned to him.

Shao Wanwan's report was exceptionally smooth in both format and narration, clearly demonstrating her expertise.

Jiang Zheyuan chuckled to himself, thinking that if he had encountered an employee like Shao Wanwan applying for a job in his previous life, he would definitely have hired her.

He quickly read through it and circled a few places.

"The analysis is comprehensive and makes a lot of sense. It analyzes the range of student activities, shopping needs, and shopping preferences in our school. Where did this data come from?" Jiang Zheyuan was genuinely curious. To obtain this data chart, a basic data sampling is required. Her sampling data is as high as a thousand people, which is a very wide range.

"When I was helping Sister Zhao manage the convenience store, I organized a quiz with prizes. After filling out the questionnaire, I gave each person a raffle ticket. The raffle tickets had five levels of prizes: the first prize was a whole case of instant noodles, the second prize was three large bags of sausages, the third prize was two large bags of biscuits, the fourth prize was a large bottle of cola, and the fifth prize was tissues. I spent a few hundred yuan to complete the survey. I always felt that it would be useful, since at that time I was planning to work with Sister Zhao to make the convenience store bigger and stronger," Shao Wanwan said very seriously.

They filled out the questionnaire very carefully because they wanted the prize.

And she actually participated in the lottery; the sales that day reached over nine hundred.

Zhao Hui counted the money several times, finding it utterly unbelievable.

After borrowing Jiang Zheyuan's computer, Shao Wanwan input the data, quickly created some code, analyzed it, and obtained a very professional data chart.

As it turned out, the competitors she and Zhao Hui faced in their supermarket were quite formidable.

Mr. Song's student supermarket is a formidable competitor. It is large in scale, has been open for a long time, and most importantly, it is close to the school. Moreover, the prices are the same as those of other supermarkets that open outside the school.

Now they've taken over Zhao Hui's old convenience store and turned it into a water station, specifically supplying water to the school's several playgrounds. It's full of various drinks and quick-replenishing snacks, and students, for convenience, will probably buy from there.

She and Sister Zhao used to be able to push their drinks to the playground to sell in a tricycle, but that's obviously not possible now.

Besides the supermarket owned by Mr. Song at the school.

There are several other forces outside the school.

There was a small, messy stationery store that sold all sorts of trinkets and odds and ends. The store's signboard was just that of a stationery store; in reality, it sold everything. There used to be an elementary school nearby, but the school moved away and was converted into a multi-purpose building. Although the stationery store was relocated to the outside area, it was still an old store that had been open for almost fifteen years and had expanded several times.

Of course, the thousand questionnaires were not all from students of this school; some were from nearby residents. Anyway, the school's security is not strict now, so they sometimes sneak in to play. This stationery store is the third most frequently purchased item for them, because the educational supplements inside are cheaper than in bookstores.

The stationery is also cheaper than in the school supermarket.

Besides Boss Song's supermarket and this stationery store, there is another supermarket less than a kilometer away, but its location is slightly worse than the previous two.

However, because it's connected to a water bar, it's a popular dating spot, so business is pretty good.

These supermarkets basically cover all the students' daily needs, so if their supermarkets join the competition, it will undoubtedly disrupt the balance and will definitely be coveted by the surrounding business owners, who will join forces to squeeze them out.

If everyone can coexist peacefully, they will definitely try every means to attract customers.

If no one makes money, the business will collapse. She would never participate in such cutthroat competition.

Therefore, figuring out how to organize the opening activities for the new supermarket has become Shao Wanwan's biggest headache.

"With your data as support, the promotional plan is actually quite easy to decide on. If it were me, I would choose the membership card recharge method. I suggested my uncle and younger uncle do this before. Membership cards can not only increase customer loyalty, but also save customer information. We can give small gifts on birthdays, and points can be redeemed for gifts. It's a great marketing method." Jiang Zheyuan finished speaking and looked at Shao Wanwan with some pride, as if his wife wanted praise. Although almost every supermarket will use the concept of membership in the future, it's practically non-existent right now. In some places, customers are even called "comrade"!

Shao Wanwan rubbed her chin a few times. "Membership cards are a good idea, I've thought of that too. The key is how to use them, that's what's troubling us. If it's just about depositing money and getting free credit, it's hard to renew once it's used up. After all, you can't keep depositing a certain amount and getting free credit indefinitely. If it's just about getting points and free gifts after activation, that doesn't seem to work either. A membership card can't change their spending habits. Membership cards are an idea, but how to get them to change their original shopping habits and try patronizing the new store is what I need to consider right now."

"You've also thought about membership cards?" Jiang Zheyuan asked, somewhat surprised.

He was a reincarnated person, so it was easy for him to think of these things, but it was different when Shao Wanwan thought of them. She was the first person to try something new, and Jiang Zheyuan could hardly help but be surprised.

"What kind of hard-to-think method is this for a membership card?" Shao Wanwan asked, seeing his surprise.

“It’s not that it’s hard to think of, it’s hard to implement. When I proposed the concept of membership cards to my uncle, every update of customer data was a huge problem, and it was very troublesome to actually implement.” Jiang Zheyuan laid the problem out on the table.

Shao Wanwan then realized that computers are not common nowadays. For example, Sun Xiaomei's education level is only enough to read a few newspapers, so training her would be very difficult. Moreover, updating points is also very troublesome, unlike when mobile phones were popular, when you could just make a small program to keep track of points.

ah ah ah ah...

Shao Wanwan only knew that there was gold everywhere right now and she wanted to seize it. However, she found that it was easy to make a small amount of money, but it was not as easy as she thought to make a lot of money in the long run.

"How about a different approach? Set up a membership card with a threshold to make those with strong purchasing power loyal customers. Then, for other customers, use other methods, such as stamping their purchases and redeeming a gift they are interested in after five purchases. It doesn't have to be expensive, just scarce..." Jiang Zheyuan said after thinking for a moment.

Because it was so long ago, Jiang Zheyuan had forgotten how he started his business in his previous life.

Now, as he accompanies Shao Wanwan to think about these details little by little, a long-lost passion suddenly wells up in his heart.

He started his business in foreign trade, then moved to real estate. When he saw that the real estate market would become saturated, he decisively transformed his business and eventually invested in internet technology. As his business grew, he became involved in more and more industries, and eventually started dealing with projects and people.

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