Offside game

That evening, Su Yi finally went to Ji Rong's room to cook dinner for the two girls.

After eating the food Su Yi had prepared, the two girls didn't hold back their praise, but they ate rather ravenously.

Ji Yanran was very curious about the wealth Su Yi had amassed in just one year, and kept pestering him to tell them about his entrepreneurial journey. Ji Rong, although she knew some things about Su Yi, only the general outline, and immediately became interested as well.

Seeing the two girls' keen interest, Su Yi shared some of his experiences from the past year, which broadened their horizons. Ji Yanran, in particular, who majored in Business Administration, was deeply impressed by Su Yi's perspective. Feeling the girls' admiring gazes, Su Yi became somewhat embarrassed.

"Hehe, Dream International is now the most famous IT company in China. If I can't find a good job after graduation, I'll have to rely on Xiao Yi," Ji Yanran teased.

Seeing Ji Rong's eager expression, Ji Yanran immediately said, "Rongrong, don't try to take my job. You're going to inherit your family's company, and you'll easily become a billionaire." Little did she know that the girl in front of her was actually worth over a billion.

“I don’t want to go to my dad’s company. It’s so boring. Xiao Yi’s place is much more exciting, with games and the internet involved.” Ji Rong said.

"You're all welcome. You're all top students from the university. If talented people want to come, why wouldn't I? Besides, Sister Rong is willing to abandon her family business to join our company. The media will be shocked, saving us a lot of advertising expenses." Su Yi joked with them. This earned him a look of disdain from the two women: "No businessman is without guile..."

The profitability of *Evolution Online* is indeed astonishing. In July, the second month of its paid operation, the online game division alone generated over $450 million in profit. Coupled with the phenomenal profit growth of Lechang Network's search division after implementing the new profit model, these two divisions accounted for 70% of Lechang Network's total profits in July. Profits from other divisions such as instant messaging, battle platforms, video-on-demand, and community services have gradually stabilized. Lechang Company has become the main source of funding for Dream International. However, Lechang Online Shopping is still in its development stage and requires continuous capital injection. Even so, after acquiring Vivendi's game division and French company Yubi, Dream International currently has ample funds.

Therefore, after investigation by professional institutions, Dream International made a new plan for the discovery of its fourth subsidiary – Coolplay Entertainment.

After Coldplay Design Studio submitted the design sketches for the first batch of game merchandise, all of its factories sprang into action to begin production. Currently, the merchandise produced is primarily sold in gift shops and department stores. Next, Dream International plans to launch Coldplay Entertainment's physical store program. Dream International will invest $1 million in Coldplay Entertainment, initially opening the first batch of Coldplay stores in major cities worldwide, primarily selling Coldplay Entertainment's game merchandise and expanding the number of its affiliated game factories.

The first batch of Cool Play stores is expected to open 50, spread across some developed cities around the world. This number is mainly due to the shortage of highly qualified staff, and it is being conducted as an experiment. After summarizing the experience and training more skilled staff, Dream International will continue to inject funds into the Cool Play Entertainment physical store plan, continuously expanding the number and scale of Cool Play stores.

Initially, this plan faced criticism from some high-level executives, with many arguing that Dream International already possessed a complete downstream distributor network and therefore saw no need for physical stores. However, it's important to understand that Dream International's distributors typically enjoy a profit margin of at least 30% on sales, meaning this plan significantly diluted their profit margins. While the initial investment in physical stores, even just renting space, was substantial, once the stores reached a certain scale, Dream International would be able to recoup the vast majority of that 30% profit and secure the most stable sales channels. In the long run, this plan is extremely important for Dream International.

Moreover, Dream International currently has ample funds to fully support the entire physical store plan. The only thing it lacks is a sufficient number of high-quality sales staff, especially responsible store managers. These can be cultivated over time.

In China, the first batch of Cool Play stores will be located in four cities: Yanjing, Haidu, Hong Kong, and Taipei. All four stores will open simultaneously after preparations are completed.

Now, Coolplay Entertainment definitely couldn't be managed by Han Xue anymore. As the vice president of Dream International in charge of external relations, she had far too many things to handle. Just managing the initial setup of Coolplay Entertainment had already exhausted her. An Jing had also quietly mentioned to Su Yi that Han Xue had been working very hard lately, getting very little rest, and jokingly complained that he was exploiting his employees. Su Yi could also see Han Xue's condition; although she still tried to appear energetic, she looked worn out. Therefore, he quickly asked Mo Yuqing to use her connections to contact an international headhunting firm and recruit Rogers, a vice president of GameR"Us, the second-largest game retailer in the US, to serve as the general manager of Coolplay Entertainment.

Rogers was thirty-five, the prime of his life. The reason he gave up his prestigious position at Toys "R" Us to join Coldplay Entertainment was ultimately because he was attracted by Su Yi's massive physical store plan. Su Yi also promised that if he could essentially complete the physical store plan within three years, he would receive a 5% management stake in Coldplay Entertainment. Keep in mind, this was a massive plan with a total scale exceeding $20 billion, something no one could refuse.

Because Anjing was about to start school, it was naturally inconvenient for her to participate in any plans. Fortunately, Han Xue had been working with two assistants during the establishment of Coolplay Entertainment, so after Rogers officially took office, he left the other assistant to him to assist him with Coolplay Entertainment's affairs.

Rogers is extremely confident in Coolplay Entertainment's development. After acquiring game companies like Yubi, Blizzard, and Sierra, DreamGames already possesses immense resources, allowing Coolplay Entertainment to leverage its creative and brand strengths. Furthermore, Lechang Network's chat and gaming platforms significantly boost the gaming peripheral market. With such resources and the ongoing physical store plan, Rogers has assured Liu Jun that by the time the physical store plan begins to show results in three years, Coolplay Entertainment will reach or even surpass the scale of GameR"Us, becoming a major force in the gaming peripheral market.