Offside game

Su Yi had successfully registered the domain name . after its expiration through the Kesei number, and also registered many other domain names related to LOSO at various levels, such as .LOSO.CN and .CN. Now, Chen Yi, the general manager of Lechang Network's European branch, along with his assistant James, came to Lechang Network's headquarters for an important meeting with Su Yi, Liu Jun, and other senior executives of Lechang Network on the theme of Lechang's internationalization strategy.

At this meeting, Liu Jun, representing Su Yi, first put forward Lechang's internationalization strategic plan, and then, through discussions with various senior executives, formulated a detailed plan.

After two full days of meetings, the entire plan has been finalized.

On January 20th, LOSO Network Technology Co., Ltd. announced the international adoption of its logo, which was designed by a top international designer. Simultaneously, a new domain name was launched, which will now serve as the homepage entry point for LOSO's website.

The homepage design is very simple, with the "Loso" logo and a search box below it as the main element. At the top of the homepage are links to various Loso services, including Loso City, Loso Video on Demand, Loso Personal Space, and Loso Shopping.

As the face of Lechang Network, it features a multi-language interface. By default, the website will automatically switch to the official language of the user's region based on the user's IP address, and users can also customize it accordingly.

Currently, Lechang Network has integrated the content of its original official website into Lechang Mingcheng. Lechang Mingcheng is now a comprehensive website combining a portal and a community forum, providing various information and services.

Lechang Video on Demand, utilizing video compression technology owned by Lechang Company, has become the world's largest video sharing community. This unique compression technology has enabled the creation of two video formats: LON and LOM. LON is the streaming media format commonly used by the Lechang Video on Demand platform, specifically designed for encrypted video playback online, effectively preventing various downloads of streaming media. LOM, on the other hand, is a format that maximizes video quality while maintaining the original video quality. Lechang has released a video player specifically for LOM, which can play virtually all existing video formats. This player has been immediately popular with many users and includes a built-in tool for bidirectional conversion between standard and LOM formats.

LOM format videos quickly became popular among users due to their obvious advantages.

Lechang Shopping Platform, leveraging the user base of Lechang Live, has seen strong initial growth and now holds a 60% share of the domestic online shopping market, far exceeding all other shopping websites. However, it faces strong competition from eBuy in Europe and America. Currently, domestic shopping websites are still in the market development stage, and the general public's acceptance of online shopping is not high; only many young people are willing to try this novelty. The biggest obstacles are lifestyle habits and distrust of the internet, exacerbated by fraudulent activities by unscrupulous sellers. However, this situation is gradually changing for the better with the promotion of Lechang Shopping's Wealth Treasure. The newly launched Wealth Treasure, as a credit platform between buyers and sellers, appears to be working well, and Lechang Shopping's transaction volume has seen a significant increase.

In the past month, Lechang's value-added revenue has grown rapidly, with the number of VIP users reaching approximately 150 million. Sales of various props for Christmas, New Year's Day, and Chinese New Year are also booming. Surprisingly, the Chinese New Year series of props, representing a traditional Chinese festival, has been extremely popular after a trial promotion overseas. Many overseas users have changed their avatars and Lechang Show profile pictures to the vibrant red Chinese New Year-themed props, receiving a very positive response.

According to statistics, the profits from value-added services worldwide have reached 5000 million RMB, of which 500 million RMB came from various props related to the Spring Festival series.

Following numerous account loss incidents, users have become increasingly aware of the importance of account security. The consequences of losing an account are easily imaginable: losing contact with friends, losing in-game items and linked game accounts – a disaster for users increasingly accustomed to LeChang Live. Consequently, sales of LeChang security cards remain strong, with another 1000 million cards sold globally, including 350 million in China and 650 million overseas, generating 2 million RMB in revenue from this alone. Resellers, seeing the booming sales of security cards and LeChang Coin recharge cards, have placed numerous pre-orders, all paying in full upfront. Therefore, LeChang Network currently has ample funds in its accounts.

However, it should be recognized that LeChang Live still has a long way to go in its overseas expansion. Although the popularity of LeChang's video-on-demand platform and search function has brought in many users, especially overseas users, ICQ remains LeChang Live's most threatening competitor overseas, in addition to Microsoft's MSN, which is also eyeing the market with predatory intent.

To date, LeChang Live has reached 160 million registered users in China and 40 million overseas. Leveraging its domestic user base, it has surpassed ICQ to become the instant messaging software with the most users worldwide.

With ample funding, Lechang Networks has begun its globalization strategy, expanding into overseas markets. In Asia, it is also working to solidify its dominant position and strive to expand its territory. South Korea, Japan, Southeast Asia… a network has already been established.