The Official Ladder: I ascend to the pinnacle of power, wielding the power of life and death.

"Just hear me out."

Jiang Yiming laughed and said, "The day after tomorrow, you should release a message to the media informing everyone that you have been deceived, the award ceremony has been postponed, and attach the police investigation report."

Will this work?

Jiang Yongchen asked in confusion.

"Have."

Jiang Yiming laughed and said, "When you issued the award notice, you further enhanced the popularity of Yusha Wine and attracted everyone's attention. Everyone must be wondering, if the winners have all refused to claim their prizes, then who will Yusha Winery award the grand prize to?"

"Once everyone's curiosity is fully piqued, the news of the postponement of the award ceremony and the reasons for it will be published, attracting widespread attention once again. Through the reasons for the postponement, people will understand that the reason Yusha Winery refused to award Wang Hai the prize is because the swindlers beat them to it. After understanding the whole story, people will understand the winery and change their impression of it."

"This is far more useful than spending a lot of money to publish an explanation in the newspaper, because if you publish an explanation, people will only think that you are making excuses, and it will be difficult to eliminate people's negative impression of Yusha wine."

"But now it's different. Yusha Winery is also a victim. People will have some empathy for them, and there is a greater chance that they will choose to forgive and trust Yusha Winery again."

"Next, you should publish another 'Missing Person Notice' which reads: 'Urgently seeking the winner of the prize. Your grand prize has been waiting for you for a long time. We look forward to you bringing it home soon.' Attach a photo of the prize car. At the same time, call on Wang Hai, hoping he will bring the bottle cap again to verify its authenticity. If it is real, Yusha Winery will publish an apology statement in the newspaper for three consecutive days and immediately pay out the prize."

Jiang Yongchen thought for a moment, then slapped his thigh and said, "Sixth Brother, let's do it your way. If I were just a bystander, I would definitely choose to forgive Yusha Winery, after all, it was also a victim."

"By the way, if Wang Hai's bottle cap is genuine, do we really have to publish an apology statement for him for three consecutive days?"

“If it weren’t so obvious, I think it would be worth it to publish an apology statement every single day of the year.”

Jiang Yiming laughed and said, "Isn't this indirectly promoting Yusha Wine's integrity and increasing its brand awareness?"

"Make good preparations. If Wang Hai brings the bottle cap to verify its authenticity, contact several media outlets to report on it live. Regardless of whether it's real or fake, it will further enhance the winery's reputation."

"If it's true, the car should be given to him on the spot, without holding an award ceremony. This approach will attract far more attention than holding a separate award ceremony."

"With the 200,000 yuan saved from the award ceremony, you can announce the establishment of an anti-counterfeiting fund on the spot. We welcome everyone to report individuals or companies that sell or produce Yusha wine. Once verified, you will be rewarded with at least 1,000 yuan. The reward amount will vary depending on the amount involved."

Jiang Yiming knew that counterfeiting and selling fake liquor, as well as impersonating brands, were very serious problems in the liquor industry. Once the Yusha liquor brand was established, a large number of inferior counterfeit liquors would inevitably be passed off as Yusha liquor.

Not only is it eroding Yusha Wine's market share, but it is also seriously damaging Yusha Wine's reputation. Those who drink counterfeit wine will inevitably blame Yusha Wine.

"Yes, cracking down on counterfeits is very important. There was a well-known winery that was brought down by counterfeit and shoddy wines."

Jiang Yongchen said, "Then I'll set up a 200,000 yuan anti-counterfeiting fund first, and we'll increase the fund amount later when we have more money."