Pretty and charming, dressed in the 90s, she's good at everything from making money to causing
Chapter 10 Don’t take the usual path
Chen Jun felt that his world had changed starting three days ago.
Lin Ting, who had been hovering around him, stopped hiding her true feelings and openly went mad.
Even the usually obedient Zheng Miaoying ignored his advice and continued to set up her stall.
He...he felt like his world was about to collapse.
At this moment, Chen Jun was like a melancholy protagonist in a tragic romance novel, standing far across the street, watching the two girls who had destroyed his world make money.
Today, Lin Ting chose the bustling Youth Street as her shopping destination, and the goods they bought were quite unique—short-sleeved vests.
Lin Ting also wrote seven big characters on a piece of cardboard she found: Off-season clearance sale.
"Off-season clearance sale! One item for 8 yuan, two items for 15 yuan, three items for 21 yuan! Don't miss out, wait until next year!"
"Buy early and enjoy early! Don't miss out!"
Their goods have no competitors on the entire street.
The uncle selling military coats next to them chuckled as he looked at them: "Selling short sleeves in this freezing weather, what were you thinking?"
Lin Ting: "We don't take the usual path."
Uncle: "Don't strain your back."
Lin Ting was taken aback by the remark, and then unkindly glanced at the young man buying a military coat at the uncle's stall: "Hey bro, can you grab a couple of short-sleeved shirts while you're at it? Look at this sailor shirt, it'd cost ten yuan in the summer, but it's cheaper in the winter!"
The young man looked at her blankly: "Why would I buy this in the dead of winter? I can't wear it now."
Lin Ting glanced at the uncle watching the commotion and knew that this deal had to be made.
She cleared her throat: "Look at you, so narrow-minded! If you buy it now, it'll not only be cheaper, but you can enjoy it sooner rather than later. How can you be so sure that you won't suddenly want to wear a brand new sailor shirt someday in winter?"
Young man: "..."
"Besides, this isn't just for summer. In two months, when spring comes, you can wear a V-neck sweater over it, with a bit of the neckline showing, and go for a stroll at the dance floor. You'll be the coolest guy there."
The young man hesitated and looked at the older man: "Will it look good dressed like that?"
The uncle was a straightforward person and didn't contradict Lin Ting. Instead, he said, "Why can't it look good? Besides, let's not talk about whether it looks good or not. This off-season vest is indeed cheap."
"Cheap".
These two words are always the simplest and most effective marketing strategy.
These two words can get countless families hooked in the live broadcast room, and can also ignite the shopping enthusiasm of passersby in the freezing cold.
Lin Ting nodded in agreement: "That's right, that's right. You'll have to buy it in the summer even if you don't buy it now, so why not buy it while it's cheap? It's worth it to just keep it at home, since you don't need to feed it."
The young man hesitated before picking up a sailor shirt, looking it over from left to right. It was about the same quality as the one he had bought last summer.
Zheng Miaoying said weakly, "Buy it, it's beautiful."
Lin Ting played along perfectly, saying, "Look, my sister said you'd definitely look good in this."
The young man's crumbling mental defenses were finally shattered.
He felt that he really needed a sailor shirt in this cold winter.
The first transaction was completed; the young man bought two items and received fifteen yuan.
Zheng Miaoying clutched the money, her eyes sparkling as she looked at Lin Ting: "Tingting, we made ten..."
"Don't you dare say anything out of line." Lin Ting quickly covered her mouth and whispered, "Don't you dare spill this trade secret."
Lin Ting's unconventional approach today is indeed a trade secret.
Because all of their short-sleeved shirts were leftover stock from various shop owners in Wu'ai Market.
On average, each item costs 2.5 yuan.
Small vendors typically sell their wares according to the seasons. They sell sandals in the summer, cotton-padded trousers in the winter, zongzi (sticky rice dumplings) for the Dragon Boat Festival, and mooncakes for the Mid-Autumn Festival.
So here's the problem: as suppliers to small vendors, the owners of Wu'ai Market find it difficult to accurately control their inventory, and there will always be some out-of-season goods that they can't sell.
In such situations, people generally have no choice but to wait until next year to sell.
But this brings another problem – unsold inventory takes up space and may be eaten by rats, or new products may be available next year… Apart from things like liquor that are valued for their age, aged products are never easy to sell.
At this time, when Lin heard that everyone was going to collect their short-sleeved shirts, the bosses looked at her as if she were the silly daughter of a landlord, but they all acted faster than the last.
They even rolled it up themselves; you pack the goods, and I'll sift through them myself... The price of 2.5 yuan per item is firmly at the bottom line for the bosses; if it's even a penny cheaper, they'd rather leave it in the warehouse.
Lin Ting didn't let them off the hook either. Seeing that there were too many goods and the 2,400 yuan she and Zheng Miaoying had scraped together couldn't be consumed all at once, she signed contracts with each of them, paid deposits, and agreed to pay the balance a month later.
Lin Ting raised an eyebrow at Zheng Miaoying, signaling her not to talk nonsense, then let go of her and went to find the uncle: "Uncle, how about we cooperate?"
The middle-aged man casually asked, "What kind of collaboration?"
Lin Ting smiled like a little fox and said to the uncle, "How about..."
Ten minutes later, a cardboard sign advertising "Buy one get one free" was hung behind the uncle's military coat stall.
Buy one get one free!
This move instantly shocked half the street's peers and countless passersby.
"Buy one get one free? Really free?"
The middle-aged man looked at the huge crowd and pointed to the next stall: "Yes, buy a military overcoat and get a short-sleeved shirt for free!"
"Ah..." The crowd looked slightly disappointed, but still pressed on, "How much did you buy that military overcoat?"
"Fifty-one pieces! All at market price!" the uncle replied firmly.
Fifty-one pieces, that's definitely the market price.
The problem is, this price is the first price that all the vendors on the street have tacitly agreed upon!
There is a long negotiation process between the quoted price and the final transaction.
Their average transaction amount was around thirty-five yuan.
The uncle quoted 50 yuan, and gave Lin Tingfen 7 yuan for every set sold. His average selling price was 43 yuan.
Earned more than usual!
It also saves a lot of trouble from haggling back and forth, greatly improving efficiency.
Lin Ting will also help the uncle advertise—
"Would you like a military overcoat too? Buy my short-sleeved shirt, and add another forty-two yuan, and you can have one! It's usually fifty yuan, no bargaining!"
The dream collaboration between military overcoats and short-sleeved shirts was a simple yet powerful move that left many competitors in the dust.
However, someone quickly realized what was happening.
"I don't offer short-sleeved shirts as a free gift, but I can give you a five-dollar discount."
"Five yuan? That short-sleeved shirt costs eight yuan! Can you give me a discount?"
"Alright then, forty-two."
Today, the average transaction price of the military overcoat stalls on Youth Street has increased significantly because a short-sleeved shirt stall suddenly appeared out of nowhere.
Therefore, Lin Ting ended up being chased and beaten by his competitors across half the street.
Behind the stall, Lin Ting was as busy as a bee, and Zheng Miaoying was not idle either.
While she was busy collecting and giving change, she also had to keep track of how many vests the uncle had taken. Luckily, she was a top student, otherwise she really wouldn't have been able to do this job.
With her brain split in two, she didn't even glance at Chen Jun across the street.
The male lead in the melodramatic scene stood there stubbornly, staring intently at his female lead.
I was freezing like a grandson.
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