Reborn in the Hong Kong entertainment industry in the 1980s
Chapter 63 A Sense of Sophistication
Besides spinning the fan, eating is also a key part of the film. In order to capture the best eating scenes, Hu Xiaoxiao had to keep eating.
Fortunately, eating is Hu Xiaoxiao's forte and her favorite thing. She ate each wafer biscuit with relish. She didn't need to act; her genuine reaction was enough to show how delicious the biscuits were on camera.
She ate heartily in front of the camera, making the crew filming behind the scenes feel hungry too.
On set, everyone was eating wafers while working. They finished all the props that Luo Ji had sent over after only half the shoot.
Luo Gui was eating as well. After he finished, he picked up his mobile phone and asked his employees to bring over a truckload of food. He told the staff to eat as much as they wanted, and if they couldn't finish, they could take the leftovers home after work.
Although the cookies were inexpensive, the staff appreciated the sentiment behind them and put even more effort into the filming.
Shooting commercials is extremely tedious and exhausting. To get a good result, you have to repeat the process over and over again, and then select the best shot.
An advertisement, which is usually only a few seconds or a dozen seconds long, is very important in its visual language. It needs to attract the audience in the shortest amount of time, emotionally move the audience, and effectively convey the message of the advertisement.
Even with Hu Xiaoxiao's excellent stamina and boundless energy, her wrists ached and hurt after a day of filming.
She finally finished work and sat down in her chair, too exhausted to move. She was not only tired but also very full.
Luo Gui brought Hu Xiaoxiao a glass of water and asked, "Xiaoxiao, you're so good with your fan, do you know martial arts?"
Hu Xiaoxiao quickly stood up and took the water from Luo Gui. "This isn't martial arts; it's all just fancy tricks that look good but are useless. Mr. Luo, please sit down. You must be tired after watching all day."
"I'm not tired, I've been sitting here the whole time," Luo Gui said with a smile.
He was still worried and came to follow up. After watching a day of shooting, he felt more at ease. Then he went to the advertising department and urged them to produce the sample footage as soon as possible so he could review it.
As long as the work is done quickly and well enough, money is not a problem.
With Luo Gui's money paving the way, the TV station also got the hang of it, working overtime and adding manpower, and quickly produced the sample video.
On stage, against a musical backdrop, Hu Xiaoxiao opened with a beautiful and captivating fan performance, immediately drawing the audience's attention.
Hu Xiaoxiao's fan snapped shut and then snapped open again, "Ah—"
She exclaimed in surprise, realizing that the white fan had actually transformed into a fan with the image of Luo Ji Wafer Biscuit packaging.
To Hu Xiaoxiao's surprise, the fan suddenly exploded, sending countless fan ribs and the fan surface flying into the sky, followed by a flurry of wafers falling like snowflakes.
Hu Xiaoxiao happily stretched out her hands and caught a handful of Luo Ji wafers falling from the sky.
She picked up a wafer and started eating. What seemed like an ordinary wafer was devoured by her as if it were a delicacy. Her satisfied and enjoyable expression as she ate it was incredibly enticing, making everyone's appetite whetted. Her infectious eating style captivated every viewer.
"After eating Luo Ji wafer biscuits, you'll be the most awesome!"
The commercial ends after the last line of advertising is spoken.
Luo Gui was very satisfied. "That's right, that's how it should be filmed. Fix the details, and I'll submit it for review as soon as it's done."
Luo Gui used money to pave the way, ensuring the advertisement content passed review as quickly as possible and was then sent to the television station for broadcast.
Money was not an issue; he demanded that the TV station air the program during prime time.
At the same time, because the first advertisement that Hu Xiaoxiao shot was so good and satisfied Luo Gui, he immediately decided to make Hu Xiaoxiao the spokesperson for their entire Luo Ji brand.
In other words, Hu Xiaoxiao directly became the spokesperson for Luo Ji, endorsing not only wafer biscuits but also candies.
With the full endorsement deal, the advertising fee increased several times over. After Lu Sheng learned of this, he finally started to find Hu Xiaoxiao more agreeable.
The Lunar New Year special edition of Luo Ji's products was revised many times before it was finally finalized, as it was a promotion for the entire product line.
The background music was accompanied by the sound of firecrackers. Hu Xiaoxiao was dressed in a red Tang-style New Year's outfit, her hair styled in an updo and adorned with gold ornaments. Her festive attire, combined with her face as beautiful as a peony, gave off an auspicious feeling of a prosperous and peaceful New Year.
She bowed to the audience and sang:
"May every day of yours be vibrant and colorful."
My heart is filled with all good things, and may all beauty endure forever…
Then Hu Xiaoxiao's singing faded into the background as she started eating cookies and candy in front of the camera, making every Luo Ji food item seem high-class. It was as if they weren't selling candy and cookies, but abalone and shark fin.
Finally, Hu Xiaoxiao, holding a New Year's gift bag in each hand, said to the camera: "When giving gifts for the New Year, remember to give Luo Ji. They're delicious and beautiful, and your relatives and friends will all like them!"
After filming the two commercials, Hu Xiaoxiao not only received a generous advertising fee, but also several boxes of cookies and candies from Luo Ji.
Hu Xiaoxiao filled several bags with the largest shopping bag and brought them to Uncle Huang and the others while they were having breakfast. Each person received a large bag, as if it were an early New Year celebration.
Pan Rou and Hong Yulan have signed an advertising contract, but these two companies are multinational corporations and are quite particular about shooting commercials. They have their own dedicated partner companies, and finalizing the plan requires going through procedures. After the plan is completed, it will be reviewed at multiple levels, so there is a lot of preliminary work.
The shooting schedule for the advertisement is still uncertain and we don't know how long it will take once it's finalized.
After finishing filming the Luo Ji commercial, Hu Xiaoxiao couldn't stay idle for two days. After confirming with Ah Zhen that she had no upcoming activities, she went to Charlie, hoping to join the crew and play a role to experience the atmosphere of the film crew.
"You're joining the crew so soon? Why don't you go on a trip for a few days, go shopping, or have some fun?" Charlie didn't expect Hu Xiaoxiao to be so restless.
“It’s pointless,” Hu Xiaoxiao said. “Since we’ve decided to do this, it doesn’t matter if it’s a few days earlier or later, we have to do it eventually.”
“I can tell, you’re a workaholic, you don’t love anything but work.” Charlie sat down at his desk and said:
“I originally planned to give you the lead role in my next drama, but my current drama hasn’t finished filming yet, and the next one won’t be approved for a while. Once everything is done, we won’t be able to start filming until next year. To be honest, the first day you came to register for Miss Hong Kong, I decided to give you that role as soon as I saw you.”
Hu Xiaoxiao was surprised by such a good thing and immediately said, "Then it's a deal. You must remember to give me the female lead role next year. If you break your promise, I will never trust you again."
"Don't worry, I'm the kind of person who always sticks to my word," Charlie said.
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